Today in what Ford Motor says is in celebration of the Woodward Dream Cruise kickoff, Ford is introducing the new Mustang Ice White Edition Appearance Package for both Mustang coupe and Mustang Mach-E models. This marks the first time in 28 years Ford is offering a white-on-white Mustang and the first time ever for the coupe. This of course begs the question are special editions special given that Mustang by some measures [1] is the most popular sports car in the world?
“Mustang has always had the power to attract attention on the road, but the new Mustang Ice White Edition could – just like the original ’93 Triple White Fox body feature Mustang – become one of the hot collectibles of future generations,” counters Jim Owens, Mustang brand marketing manager, not without self-interest. “We are proud to continue a longstanding Mustang tradition of continuously offering fresh, new styling options for customers to empower them to make their Mustang an extension of who they are.” Continue reading













Global Village – Record UK Used Car Prices. Demand High
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Remarkably strong levels of consumer demand in the UK vehicle market are continuing to result in record price growth. Based on the ~400,000 used vehicles currently advertised on its marketplace, the average price of a used car increased 15.2% year-on-year (YoY) on a like-for-like basis last week (as of w/c 9th August 2021). This is according to the latest data from Auto Trader.
“It not only marks 66 weeks of consecutive price growth, but a huge acceleration on what is now a comparatively conservative 5.7% increase recorded during the week of 12 April when physical forecourts (that’s dealerships in ‘Merican – editor) reopened,” said Auto Trader. Continue reading →