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It was 75 years ago today when two Volkswagen Type 1 vehicles landed on the shores of New York, marking the first attempt to sell the Beetle to Americans. VW of America* said today that “it is celebrating its humble beginnings, recognizing those who have woven the brand into the cultural fabric of the US and setting the stage for the next era in its continued transformation.” Volkswagen announced a year-long campaign that will serve be an invitation to be part of Volkswagen’s electric future.
“Over the past 75 years, Volkswagen has grown from a tale of two Beetles into a part of America’s cultural fabric,” said Rachael Zaluzec, Senior Vice President of Customer Experience & Brand Marketing, Volkswagen of America. “We carry people in our name and our heart. As we look forward to the next 75, we will celebrate the real people and real-life moments that have made Volkswagen brand the people’s love story it is today.” Continue reading
American Honda 2024 Sales Forecast – Acura and Honda Up
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American Honda auto sales finished 2023 at 1,300,000 units of Acura and Honda brands as the Biden Administration economic recovery continued (Bidenomics). This was an 33% increase year-over-year as production stabilized and some of the pandemic logistics problems eased. (AutoInformed: Honda Tops US 2023 HEV Sales with Accord and CRV; Car Star Wars – Honda Debuts New Global EV Line; American Honda 2023 Sales Up More than 30%)
“In 2023, we were finally able to meet the pent-up demand for our products with both brands rebounding and American Honda finishing the year up over 30%. We projected a strong recovery, and we achieved that,” said Mamadou Diallo, Senior Vice President of Sales. “This year we will continue to capitalize on hybrid models and light trucks as we begin sales of our first high volume BEV models. Along with a continued investment in our ICE products, we are anticipating increased annual sales for both Honda and Acura in 2024.” Continue reading →