Tag Archives: Toshihiro Mibe

Nissan and Honda Sign Integration MOU!

Nissan Motor Co. ((7201T. NSANY ADR) and Honda Motor Co. (NYS: HMC) have signed a memorandum of understanding (MOU) to start discussions and considerations toward a business integration between the two companies through the establishment of a joint holding company. In effect this will be the merger of the two companies with Honda as the stronger member so to speak given Nissan’s perilous operating results. It also raises questions about the continuance of Honda’s business ventures with General Motors.* What it does potentially do is create the world’s third largest automaker with potential annual sales of ~8-9 million, behind Toyota and struggling Volkswagen.

AutoInformed opines that as with all such complex multi-national corporate mergers, the details at the outset and more importantly in the final agreements and their implementation are key to its success. Given the twists and turns of the road and diverse corporate cultures of the participants – where there are no balance sheet entries – this is an endurance race that makes the 24 hours of Le Mans look like a 30-second TV spot. It also likely makes the venture subject to US SEC regulations, including form 4F and forward looking statements. Continue reading

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EVs – Honda to Invest ~$65 Billion Through 2030

Honda Motor company Global CEO Toshihiro Mibe said today that it will invest ¥10 Trillion (~$65 billion) through 2030 on its electrification strategy as part of a vast reorganization or re-prioritization of its corporate strategy. Through the establishment of a vertically-integrated EV value chain with a central focus on batteries, as of 2030, Honda will reduce the cost of the battery to be procured in North America by more than 20% compared to the cost of current batteries. Honda promised it will establish a competitive business structure with an aim to reduce overall production cost by approximately 35%. Honda already has secured enough batteries for the planned production of approximately 2 million EVs per year. Continue reading

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Honda and Nissan Sign MoU for EV Technology Sharing

Nissan Motor and Honda Motor said today in Japan that they have signed a memorandum of understanding whereby they will begin a feasibility study of a strategic partnership in the fields of vehicle electrification and intelligence. In what  looks like a re-run of the Nissan Renault alliance that pursued economies of scale, the intense capital costs required to develop EVs and autonomous vehicles is making for what would have previously been unlikely hookups.

Honda and Nissan, Japan’s second and third largest automakers, will study sharing automotive software platforms, core components related to EVs, and complementary products. Continue reading

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Car Star Wars – Honda Debuts New Global EV Line

“The mobility we dream of is not an extension of the trend of ‘thick, heavy, but smart’ EVs,” said Toshihiro Mibe, Global CEO of Honda. “We will create a completely new value from zero based on thin, light and wise as the foundation for our new Honda 0 EV series to further advance the joy and freedom of mobility to the next level.” Continue reading

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GM, Cruise, Honda – 2026 Autonomous Ridehail in Japan

GM (NYSE:GM), Cruise and Honda today announced a memorandum of understanding to establish a new joint-venture company to launch a driverless ridehail service in Japan starting in early 2026. The so-called Origin vehicle developed by GM, Cruise and Honda will be made in the US. GM will manufacture ~500 Origins for the launch of this new JV at Factory ZERO Detroit-Hamtramck Assembly in Michigan, said to be the launchpad for GM’s multi-brand EV and AV future. Continue reading

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Honda, LG Energy Solution Break Ground for New Battery Plant

The location of the joint venture between Honda and LGES was announced on 11 October 2022, and was formally established on 12 January 2023. The plant aims to start mass production of pouch-type lithium-ion batteries by the end of 2025, to be provided exclusively to Honda auto plants to produce EVs to be sold in North America. Continue reading

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EV Battery Gold Rush – Honda and GS Yuasa JV Announced

The two companies will discuss specifics with the goal of establishing a joint venture company by the end of 2023 for battery production methods as well as the establishment of a supply chain for key raw materials and a “highly-efficient” battery production system. Continue reading

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Honda to Abandon IC Engines – Global Electrification by 2040

As part of sweeping initiatives that will also drastically alter Honda’s motorcycle and small engine businesses that make Honda the world’s largest power unit manufacturer, Honda will also try to achieve carbon neutrality for all products and corporate activities Honda is involved in by 2050. Continue reading

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