Tag Archives: volkswagen of america

Volkswagen ID.4 Stop Sale Lifted After Recall

Posted on 3 January 2025 by Ken Zino

The long-delayed availability of new parts once again allows existing vehicles in dealer stock to be sold. Assembly of ID.4 will resume in Volkswagen’s Chattanooga, TN, factory in the coming weeks. “Owners have been advised that the affected parts can be replaced,” Volkswagen said. Year-over-Year, ID.4 sales at ~17,000 during 2024 dropped -55%. Continue reading →

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First Look – Freshened VW 2025 Golf GTI and Golf R

Posted on 13 November 2024 by Ken Zino

Volkswagen of America says that the 2025 Golf GTI will be offered in three trim levels – S, SE and Autobahn. In addition to the 2025 Golf R, a new Golf R Black Edition joins the line. However, at a time when car shoppers are sunning expensive models, pricing and availability for the 2025 Golf GTI and Golf R will be announced closer to an undisclosed launch date. Kelley Blue Book data shows that the average transaction price (ATP) for a new vehicle in the U.S. was $48,623 in October, up from September and higher than year-ago levels. Incentives increased again as many automakers work to clear their inventory.

“Golf R offers a 13 horsepower increase, making this the most powerful Golf model ever produced by Volkswagen. Refreshed exterior and interior designs offer a more modern and stylish look, with new color options, wheel designs, interior accents, and upgraded infotainment,” VW said in a release. Continue reading →

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First Glance – Volkswagen Tiguan Update via Tayron

Posted on 9 October 2024 by Ken Zino

“The new Tayron is a bonafide Volkswagen: its quality is reflected in every detail; it is comfortable and practical for everyday life, and it is available with a wide range of drive systems. With this new Volkswagen SUV, we are further expanding our range in a growing segment and closing the gap between our best-seller, the Tiguan, and our luxury SUV, the Touareg. I am convinced that the Tayron will make its mark and be well received by our customers,”said Thomas Schäfer, CEO of Volkswagen Passenger Cars. Continue reading →

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Annals of Marketing – VW Gewürz Ketchup Brand

Posted on 23 September 2024 by Ken Zino

Volkswagen of America announced today that VW part number 00010 ZDK-259-101, VW Gewürz Ketchup Brand, a condiment used to dress VW currywurst, will be available in the U.S. for a limited time. The public can claim their own bottle, distributed through DriverGear retail operation, starting today at no cost while supplies last.

“This year we’re celebrating more than a big anniversary of selling cars,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. “We’re celebrating stories, memories, passion, and all the fun, and unexpected things that make Volkswagen the brand we are today —things like our Gewürz Ketchup Brand condiment.” Continue reading →

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Volkswagen Raises Pay of US Plant Workers to Resist UAW

Posted on 22 November 2023 by Ken Zino

Volkswagen of America said today it will increase the pay of its non-union Chattanooga assembly plant workers by 11%. In what is clearly a defensive move against the reformed and increasingly successful United Auto Workers union in the US, which … Continue reading →

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Chattanooga to Build US VW Electric Vehicles

Posted on 14 January 2019 by Ken Zino

Globally, Volkswagen Group plans to commit almost $50 billion (44 billion euros) through 2023 toward the development and production of electric vehicles and digital services. The Volkswagen brand alone has fore-cast selling 150,000 EVs by 2020 worldwide, increasing that number to 1 million by 2025. Continue reading →

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Volkswagen Holds Base Price of New Beetle to $19,765

Posted on 7 June 2011 by Ken Zino

Transaction prices of the Beetle will be much higher of course than the $19,765 starting point. The sportiest model the 2.0L TSI will start at more than $24,000 with a 2-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. Continue reading →

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