Category Archives: marketing

Porsche Motorsport and Iron Dames in WEC

Porsche Motorsport said today that during 2025 with the start of the Asian Le Mans Series next weekend in Sepang (Malaysia). Four fast female drivers will compete in four top series at the wheel of a Porsche 911 GT3 R. Michelle Gatting from Denmark, Rahel Frey from Switzerland, Sarah Bovy from Belgium and Célia Martin from France will race for the Iron Dames squad in Asia, Europe and the USA. The schedule also includes the 24 Hours of Le Mans as part of the FIA World Endurance Championship (WEC). Iron Dames is now in a partnership with Porsche – in essence a factory supported racing team.

“Porsche stands for a culture of equal opportunities and diversity. Encouraging women to get involved in motorsport and then supporting them in open competition is something we value highly. In this context, we’ve seen that the Iron Dames project is well-structured and was very successful in recent years,” said Thomas Laudenbach, Vice President Porsche Motorsport. “Since our customer teams have already celebrated victories with the Iron Dames, we’re now taking the next logical step. We’re very confident that the collaboration in all series will reap excellent results and we can highlight our contribution to supporting female racing drivers with victories and podium finishes.” Continue reading

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Bernie Ecclestone Selling His F1 Car Collection

“I have been collecting these cars for more than 50 years, and I have only ever bought the best of any example. Whilst many other collectors over the years have opted for sports cars, my passion has always been for Grand Prix and Formula 1 cars,” said Ecclestone. “A Grand Prix and in particular a Formula 1 car is far more important than any road car or other form of race car, as it is the pinnacle of the sport, and all the cars I have bought over the years have fantastic race histories and are rare works of art.”

“I love all of my cars but the time has come for me to start thinking about what will happen to them should I no longer be here, and that is why I have decided to sell them. After collecting and owning them for so long, I would like to know where they have gone and not leave them for my wife to deal with should I not be around,” said Ecclestone. Continue reading

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F1 – Qatar Investment Authority Buys Into Sauber

QIA was founded in 2005 to invest and manage the state reserve funds. QIA is among the largest and most active sovereign wealth funds globally. QIA invests across a wide range of asset classes and regions as well as in partnership with institutions around the world “to build a global and diversified investment portfolio with a long-term perspective that can deliver sustainable returns and contribute to the prosperity of the State of Qatar.” It is the subject of controversies, including its dealings with Russia, embezzlement charges of former executives, its ownership of Heathrow airport, the PGA tournaments, the football World Cup, among others. Continue reading

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Annals of Marketing – Broad Arrow Auctions and BMW

Thus Broad Arrow Auctions makes its overseas live auction debut following annual North American sales events, including the Monterey Jet Center Auction and The Amelia Auction, where Broad Arrow is the official auction house of The Amelia (Concours d’Elegance). At each of these auctions, Broad Arrow claims rapid growth, continuing to increase total sales and the average value of cars sold year-over-year.

Founded in 1929, the Concorso d’Eleganza Villa d’Este is one of the world’s oldest concours d’elegance events. Hosted by BMW Group Classic and Grand Hotel Villa d’Este, Saturday’s tickets for the events at Villa d’Este are limited, while the parade of Historic Cars is open to the public on Sunday at Villa Erba. Broad Arrow’s auction will be held on Saturday 24 May 2025 at Villa Erba. Continue reading

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General Motors via Cadillac F1 Bound in 2026

The move comes after Max Verstappen took the 2024 driver’s title driving for Red Bull at Las Vegas over the past weekend. An announcement of some sort was widely rumored in the paddock. This starts another era in F1 as Cadillac would be the first new team to join F1 since 2016 and the eleventh team on the grid. In addition to the Cadillac F1 partnership with GM, TWG Global owns and operates Andretti Global, Wayne Taylor Racing, and Spire Motorsports. [It will also open up a couple of driver’s seats in the world’s most expensive motor sports series.  Seven different drivers won more than one race in 2024, which has two races remaining. Gentleman, let the driver speculation intrigue begin. Gentlewoman? – AutoCrat] Continue reading

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Subaru 2025 Forester Wilderness SUV – $36,415

Subaru of America today said pricing on the rugged 2025 Forester Wilderness SUV will range from $36,415 to $38,415 with the only option package including destination.* In addition to longer coil springs and shock absorbers, the 2025 Subaru Forester Wilderness adds 17-inch matte-black alloy wheels with All-Terrain Yokohama GEOLANDAR® tires for increased traction on muddy, wet, or snowy roads or trails. A full-size spare is underneath the cargo area. Continue reading

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Hyundai Debuts 2026 IONIQ 9 EV SUV

Hyundai Motor Company today revealed IONIQ 9, a three-row, all-electric SUV in Los Angeles. The 110.3 kWh battery delivers a WLTP-projected driving range of 620 km [see footnote 2].* The E-GMP architecture delivers 10% to 80% recharge in 24 minutes[3]. The seven seat IONIQ 9 will be shown publicly at the LA Auto Show and on sale in Korea and the United States during the first half of 2025. Rollouts are planned for Europe and other markets subsequently. It has the longest wheelbase of any Hyundai model, at 3130 mm. (read AutoInformed.com on:Vast Executive Reorganization at Hyundai Group)

“IONIQ 9 embodies Hyundai Motor’s unwavering commitment and confidence in electrification,” said Jaehoon Chang, President and CEO of Hyundai Motor Company. “Based on Hyundai Motor Group’s acclaimed Electric-Global Modular Platform (E-GMP), IONIQ 9 offers outstanding interior space, providing customers with unique value while solidifying our leadership in the global EV market.” Continue reading

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Stellantis Bets the Company on STLA Frame

Stellantis (NYSE: STLA) has debuted a new multi-energy Platform: dubbed STLA Frame. Purposely designed for full-size, body-on-frame trucks and SUVs, STLA Frame can use internal combustion, hybrid, hydrogen, battery electric (BEV) and range-extender electric vehicle (REEV) technologies. In short, struggling Stellantis’ future is dependent on this new architecture. (read AutoInformed.com on: Beleaguered Stellantis Cuts 2024 Financial Guidance, and Stellantis Q3 2024 – Shipments and Revenues Plunge)*

“Like STLA Medium and STLA Large, STLA Frame combines an unprecedented range with new levels of capability and performance to offer best-in-class range, payload and towing for our customers who need reliable and powerful trucks and SUVs, to haul their families or power their businesses,” said Stellantis CEO Carlos Tavares. “With full EV and extended-range EV tech coming soon, we’re bringing ‘no compromise’ solutions to buyers who may be hesitant on trying their first electric vehicle. We’re proud of this engineering marvel and look forward to seeing it come to life in our upcoming product blitz on Jeep and Ram.” Continue reading

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October Global Light Vehicle Sales Rate at 93 Million

The Global Light Vehicle (LV) selling rate for October stood at 93 million units/year, according to an analysis released today by the respected GlobalData consultancy.* Year-over-Year, market volumes rebounded from the previous months’ downward trend. YoY sales were up 6% versus October 2023. However, Year-to-Date sales have a modest increase of 1% compared to the same period last year.

“In October, sales experienced a resurgence across most regions. Sales in China grew 5% YoY, as the domestic market saw a modest recovery driven by subsidies and the ongoing price war. In the US, sales grew nearly 12% for the month, driven by additional selling days and new model releases. Finally, sales in Western Europe remained broadly flat, as the region continues to experience significant political and economic headwinds,” the GlobalData forecast team said. Continue reading

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On Sale? New Vehicle Incentives Rise in October

Kelley Blue Book data reported today shows that the average transaction price (ATP) for a new vehicle in the U.S. was $48,623 in October, up from September and higher than year-ago levels. Incentives increased again as many automakers try to clear their inventory. The electric vehicle ATP dropped month-over-month, but was higher year over year, with incentives at their highest level this year.

“’Tis the season for automakers to make their final push for 2024 sales,” said Cox Automotive Executive Analyst Erin Keating. “While some automakers focus on managing production, many will likely maintain or even increase their seasonal incentives to attract buyers. With competition intensifying, these strategies will be crucial in maintaining market share and driving end-of-year sales. Our team is generally optimistic for new-vehicle sales to close out the year – extra incentives will certainly help.” Continue reading

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First Look New 2025 Acura ADX Compact SUV

Acura today unveiled the  Acura ADX, an all-new premium compact SUV. It’s targeting young buyers to the performance brand with ”an engaging driving experience, a feature-rich interior and top-class cabin and cargo space that supports their active lifestyles.” The new ADX will begin arriving at Acura dealers in early 2025 with a price range starting in the mid-$30,000 range at a time when performance is losing its appeal to younger shoppers, who are viewing car buying as a mathematical equation with lower prices winning.

“The all-new Acura ADX is an exciting new gateway model for the Acura brand expanding our performance SUV lineup to four exceptional models in the most popular segments,” said Mike Langel, assistant vice president, Acura National Sales. “ADX will hit the heart of the premium compact SUV segment, which has grown significantly over the past few years.” Continue reading

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First Look – Freshened VW 2025 Golf GTI and Golf R

Volkswagen of America says that the 2025 Golf GTI will be offered in three trim levels – S, SE and Autobahn. In addition to the 2025 Golf R, a new Golf R Black Edition joins the line. However, at a time when car shoppers are sunning expensive models, pricing and availability for the 2025 Golf GTI and Golf R will be announced closer to an undisclosed launch date. Kelley Blue Book data shows that the average transaction price (ATP) for a new vehicle in the U.S. was $48,623 in October, up from September and higher than year-ago levels. Incentives increased again as many automakers work to clear their inventory.

“Golf R offers a 13 horsepower increase, making this the most powerful Golf model ever produced by Volkswagen. Refreshed exterior and interior designs offer a more modern and stylish look, with new color options, wheel designs, interior accents, and upgraded infotainment,” VW said in a release. Continue reading

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Nissan Motor Posts Disastrous First Half Results

Nissan Motor Company today in Japan announced weak financial results for the six-months ended 30 September 2024. Net revenue decreased by ¥79.1 billion year-over-year (YOY) to ¥5.98 trillion yen, with consolidated operating profit decreasing ¥303.8 billion to ¥32.9B. This was a paltry operating profit margin of 0.5%. Net income was ¥19.2 billion. Global sales volumes decreased year-on-year to 1.6 million units.*

“Profitability was affected by higher selling expenses and inventory optimization efforts, particularly in the US, along with rising manufacturing or monozukuri costs,” Nissan said in its earnings release. It’s also selling 149,028,300 shares of Mitsubishi, which will reduce Nissan’s stake in Mitsubishi from 34.07%. It could be the beginning of the end of alliances within the Renault-Nissan-Mitsubishi Alliance or the complete demise of the Alliance. Continue reading

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BMW Q3 2024 Profits Drop 61%

BMW AG posted results yesterday for Q3 of 2024 that saw earnings at €1696 million compared to 2023 at €4352M for a plunge of -61.0%. It was the worst quarterly performance in ~four years. Consequently, its stock took a beating.

“Group revenues remained significantly down on the previous year in the third quarter of 2024 at 32,406 million (2023: € 38,458 million; -15.7%; adjusted for currency effects -15.3%). The primary reasons for this decline were negative volume effects and product mix effects in the Automotive segment resulting from delivery stops related to the supplied ABS [There were ~1.5 million vehicles recalled for a bad braking system- Autocrat], among other factors,” BMW said in an earnings release. Continue reading

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AC Ace Classic electric at SEMA 2024 – Bring Money

AC Cars unveiled the AC Ace Classic electric at the SEMA 2024 show in Las Vegas today with electrified performance technologies partner TREMEC Electric GT. With 49 examples available for the launch, the new AC Ace Classic electric can be reserved exclusively at the SEMA show and by visiting here. Priced at $275,000 (£212,000) before tax and any personalization or custom options. It’s available as left- and right-hand drive and intended for US as well as UK clients. Continue reading

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