Category Archives: marketing

Trump Tariffs – Auto Brand Loyalty Matters But…

Posted on 24 September 2025 by Ken Zino

Tariffs have introduced greater volatility into new-vehicle shopping behavior. However, brands with strong reputations, such as Toyota and Honda, continue to retain loyal customers. This is according to the considered view expressed in the J.D. Power 2025 U.S. Automotive Brand Loyalty StudySM released today.

“Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time,” said Tyson Jominy, senior vice president of data & analytics at J.D. Power. “However, buyer loyalty tends to weaken when shifting to a different vehicle segment. Not only that, but changing market conditions, such as increased availability of models, varying age of products and more aggressive incentive offers, have also brought brand loyalty back below 50% after finishing at 51% last year. Brand loyalty averages 49% across all nameplates and segments in this year’s study.” Continue reading →

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Caterham Competitor – New Zenos E10 RZ

Posted on 24 September 2025 by Ken Zino

Zenos Cars today revealed in engineering prototype form the new Zenos E10 RZ. Zenos Cars is a partnership between former Caterham Cars CEO Ansar Ali and COO Mark Edwards. They both also worked together at Lotus. Ali and Edwards have more than 30 years of experience in the niche sports car sector. The Zenos name is a combination of ‘Zen’ to represent purity, and ‘os,’ roughly Latin for ‘vertebra.’

“The start of a new generation of cars for Zenos, the marque will once again focus on innovation and ingenuity as it seeks to do more with less, in the tradition of the Great British sports cars manufacturers that inspired the company’s founding,” Zenos said. Continue reading →

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Milestones – 1908 Billy Durant Founds GM

Posted on 19 September 2025 by AutoCrat

William “Billy” Crapo Durant founded General Motors this week on 16 September 1908 with Buick as the cornerstone. Durant soon brought Oldsmobile, Cadillac, Oakland (Pontiac predecessor) and two dozen other companies under a GM holding company. However, Durant lost control of the company to bankers in 1910 after his money supply was cut off. To get new financing, Durant, while remaining a GM vice president, relinquished control of the company to a new board comprised of bankers, but in those days GM was running without taxpayer subsidies or bailouts.

“The business philosophy was simple and as history shows enormously successful. One company – General Motors – would own and sell multiple brands making for greater growth and profits. It proved true,” said AutoCrat. Continue reading →

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Extreme H to Hold First Hydrogen Powered World Cup Race

Posted on 17 September 2025 by Ken Zino

The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport has signed a multi-year agreement with Extreme H to deliver the world’s first hydrogen-powered World Cup event.

“The World Cup will test the boundaries of what can be achieved in motor sport and the wider automotive and energy industries, opening up opportunities for further investment into hydrogen infrastructure by showing what is possible, and driving progress towards a low-carbon future,” said Extreme H, which is an extension of Extreme E racing that uses electric vehicles. Continue reading →

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IndyCar announces 17-Race 2026 Schedule

Posted on 16 September 2025 by Ken Zino

“Our growth is industry-leading and will only accelerate faster as we continue our powerful partnership with Fox Sports and increase investment in our events,” Penske Entertainment Corp. President and CEO Mark Miles said. “The 2026 NTT IndyCar Series schedule provides a dynamic showcase for our sport and its stars, blending fan-favorite race weekends with incredible showcases at exciting new venues. We cannot wait for 2026.” Continue reading →

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Mercedes-AMG Hybrid Wagon Priced – Bring Money

Posted on 12 September 2025 by Ken Zino

Mercedes-Benz USA said today that 2026 Mercedes-AMG E 53 Hybrid* arrives at U.S. dealerships in early fall 2025, starting from $93,3502. That excludes a $1150 destination and delivery charge as well as options. AutoInformed speculates that Trump Tariff chaos had something to do with the price. Green would be an appropriate color under the circumstances. No U.S. photos or the rear interior area of the wagon were provided. Continue reading →

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New Porsche 911 Turbo S Most Powerful 911 Ever

Posted on 12 September 2025 by Ken Zino

Porsche (P911.DE) showed the new 911 Turbo S series at the IAA Mobility motor show in Munich. The twin-turbo powertrain with so-called T-Hybrid technology makes the new 911 Turbo S the most powerful production 911 thus far. The sports car, available as a coupé and cabriolet, claims more intelligent aerodynamics, an optimized chassis and more exclusive equipment. Prices, inevitably high, are thus far are unknown. They will be influenced negatively by the ongoing Trump Tariff economic chaos.

“The 911 Turbo S is the most complete and versatile form of driving a Porsche 911. Whether in daily use, on long autobahn journeys or on the racetrack – we have made the new 911 Turbo S even more comfortable, more individual and significantly faster than its predecessor,” said Frank Moser, Vice President of the 911 and 718 model line. Continue reading →

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Annals of Marketing – Audi F1 and Adidas

Posted on 10 September 2025 by Ken Zino

The Audi F1 Team and adidas (sic) today announced a multi-year partnership whereby the German sporting goods manufacturer becomes the team’s official apparel partner. The collection will be released before the start of the 2026 season when Audi takes over Sauber Motorsport.

“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG. Continue reading →

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A BMW Motorcycle for Pope Leo XIV?

Posted on 9 September 2025 by Ken Zino

BMW today said that on 3 September 2025, a specially modified BMW R 18 Transcontinental motorcycle was presented to Pope Leo XIV for his blessing and signature during a celebratory event at the Vatican. This R 18 Transcontinental bearing the Pope’s signature will be auctioned by Missio Austria via Sotheby’s in October 2025, with the proceeds going to children’s aid projects in Madagascar. Markus Flasch, the CEO of BMW Motorrad and Michael Sommer, head of BMW Motorrad Germany, presented the motorcycle to the Pope for blessing and signing, after the general audience at the Vatican.

“What initially sounded more like a crazy idea has developed into a great charity campaign. I am happy that we at BMW Motorrad can support aid projects for children in Madagascar with our R 18 Transcontinental. I would also like to thank Pope Leo XIV for taking the time to support this project,” said Flasch. Continue reading →

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Togg Türkiye Debuts Two Models at IAA Mobility

Posted on 8 September 2025 by Ken Zino

Mobility brand Togg said today that it is celebrating its market entry in Germany at IAA Mobility 2025 in Munich, alongside the world premiere of its production-ready T10F fastback sedan. With the all-electric SUV T10X and the T10F, Togg is introducing two models to the German market, both of which achieved the top rating of five stars in the independent Euro NCAP safety assessment.

“With the T10X and T10F, we are entering the European market with confidence. Achieving five stars from Euro NCAP underlines that safety has been a top priority for us from the very beginning” said CEO Gürcan Karakaş. Starting September 29, 2025, both models will be available for online orders exclusively via Trumore, the in-house service and ordering platform of Togg. More than 70,000 users in Türkiye are already driving the flagship T10X. Continue reading →

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First Look – 2026 Toyota Highlander

Posted on 5 September 2025 by Ken Zino

“For over 25 years, the Toyota Highlander has earned a reputation for delivering passenger-car-like handling and control coupled with the power and versatility of a mid-size SUV. Gas models will be available in XLE, XSE, Limited, and Platinum grades and hybrid models will be available in XLE, Limited, and Platinum. Assembled in Princeton, Indiana, Toyota Highlander gas models have a manufacturer-estimated 24 MPG combined rating and hybrid models have a manufacturer-estimated 35 MPG combined rating,” Toyota said. Continue reading →

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New Mercedes-AMG Customer Racing Car Debuts

Posted on 4 September 2025 by Ken Zino

“The comprehensive further development of the Mercedes-AMG GT2, unveiled at the end of 2022, combines the fundamental characteristics of the base GT2 with technology and design inspired by the current Mercedes-AMG F1 W16 E PERFORMANCE. An outstanding power-to-weight ratio and numerous new aerodynamic components, such as active louvers above the front wheels, a Push2Pass function and the integrated Drag Reduction System (DRS), make the GT2 Edition W16 the most powerful Mercedes-AMG Customer Racing car of all time,” Mercedes said. Continue reading →

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Ford Performance Rebranded as Ford Racing

Posted on 4 September 2025 by Ken Zino

“This is not a marketing exercise. This is a promise. It signals a new, more focused mission to tear down the wall between our race teams and the engineering of the vehicles you drive every day on and off road. Under one global Ford Racing banner, our engineers and designers will develop our performance road cars right alongside our race cars. The technology that survives the Baja 1000 will be in the DNA of the next F-150 Raptor. The aerodynamic lessons we learn at Daytona and Le Mans will be sculpted into the body of the next Mustang,” said Will Ford.

The move comes during a period of intense change at the upper levels of Motorsport in Formula 1, endurance racing or the World Endurance Championship, and various international and national forms of sports car racing where Ford Motor in the past has had considerable success. This could be a rite pf passage for Will moving him out of the protective family environment into bare-knuckled competitive realms. Continue reading →

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Halcyon Highland Heather Corniche EV to Debut

Posted on 3 September 2025 by Ken Zino

“Unveiling the result of our design study in the beautiful setting of Hampton Court Palace gives our clients a first taste of how incredible their cars will be. The passion, effort, and attention to detail that our team has poured into the Highland Heather design study have created a vehicle unlike any other. Classic elegance and a modern spark make for everything the Corniche should be, unmistakably Rolls-Royce®,” said Matthew Pearson, CEO of Halcyon. Continue reading →

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Genesis Adds In-App EV Charging, and Plug And Charge

Posted on 29 August 2025 by Ken Zino

Genesis today announced the availability of two new charging features for public charging. Along with the Genesis Home marketplace, these intuitive public charging features give owners increased flexibility and new options on charging. The announcement arrives in the midst of the Trump Administration’s war on EVs, imported cars and incentives for clean transportation.

“With the introduction of in-app charging and plug and charge, we are making it even easier for customers to recharge their electric vehicles while on the go,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “These new features reinforce our commitment to an elevated ownership experience for every customer.” Continue reading →

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