Category Archives: marketing

Toyota Debuts Home EV Charging With Treehouse

Posted on 27 February 2026 by Ken Zino

Toyota Motor North America (TMNA – NYSE:TM) this week announced the use of Treehouse, a software operating system with the stated goal to make home EV charger purchase and installation easy. All 2026 and newer Toyota and Lexus BEVs and … Continue reading →

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Stellantis Posts Full Year 2025 Loss of €22.3B

Posted on 26 February 2026 by Ken Zino

“In the second half of the year we began to see initial, positive signs of progress with the early results of our drive to improve quality, strong execution of the launches of our new product wave and a return to top line growth. In 2026 our focus will be on continuing to close the execution gaps of the past, adding further momentum to our return to profitable growth,” claimed Filosa. [A large portion of the Stellantis Corporate farm appears to be bet on its ability to sell large Ram pickup trucks and some cars with V8 engines – Hemi – and sell more Jeeps in North America where GM and Ford are firmly entrenched. Affordability is an issue as well, so a mid-size Dakota Pickup truck is in the works. – AutoCrat] Continue reading →

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Trump Slump Forecast – February 26 New Vehicle Sales Drop

Posted on 25 February 2026 by Ken Zino

“The new-vehicle sales pace shifted to a lower gear in Q4 of last year, and that weakness is expected to continue through this month as well,” said Charlie Chesbrough, senior economist at Cox Automotive. Continue reading →

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Penske Automotive Group Buys Lexus Dealerships in Florida

Posted on 24 February 2026 by Ken Zino

“We are excited to welcome the teams at Lexus of Orlando and Lexus of Winter Park to the Penske Automotive Group family and are proud to expand our partnership with Lexus in a market with a long-term growth potential. These premier dealerships have built a strong reputation for exceptional customer service and operational excellence. We look forward to continuing that legacy while leveraging the Company’s existing infrastructure in Central Florida,” said Rich Shearing, North American Operations Officer. Continue reading →

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February 2026 U.S. Vehicle Sales Forecast is Down Again

Posted on 19 February 2026 by Ken Zino

“The February sales pace shows a modest improvement over January, but will be down from a year ago, with retail sales projected to decline 4.6%. As in January, performance is being shaped by depressed electric vehicle (EV) retail demand. EVs are expected to account for just 6.6% of retail sales, down 1.8 percentage points from a year ago, while elevated transaction prices continue to weigh on volumes through ongoing affordability pressure,” said Thomas King, president of OEM solutions at JD Power. Continue reading →

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Audi Revolut F1 Team and Fanwear Launched

Posted on 18 February 2026 by Ken Zino

“As a blend of modern lifestyle and sportswear, the fan collection – including the DNA Range, the Elevated Fanwear Range and drivers’ merchandise – targets a broad audience. Designed for everyday wear, not just race weekends, the diverse product portfolio spans T‑shirts, hoodies, jackets, caps, shoes and more,” Audi said in a release.

“The DNA Range forms the foundation of the collection, focusing on essential pieces built around core styles and the team’s primary colors to clearly express the Audi Revolut F1 Team identity. The Elevated Fanwear Range complements this with lifestyle‑driven key pieces that combine comfort, clean design and subtle branding for a modern everyday look.

“In addition, the collection includes exclusive merchandise from the team’s two drivers, Nico Hulkenberg and Gabriel Bortoleto. Several limited‑edition special drops released throughout the season further expand the collection – bold statements that celebrate style, culture and the evolving identity of the Audi Revolut F1 Team,” Audi said. Continue reading →

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Toyota bZ Woodland Mid-Size SUV EV Priced at $45,300

Posted on 17 February 2026 by Ken Zino

“The 2026 bZ Woodland brings a different twist to the existing bZ’s style. It adds rugged black over-fenders to the Toyota hammerhead front end, has nearly 6-inches of additional length, and just under one inch of additional height in the rear. The extra length gives it a bit more space than its bZ sibling, with 74.3 cubic feet of storage with second row seats folded flat, versus the bZ model’s 67.1 cubic feet,” Toyota Motor said. Continue reading →

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First Look – 2027 Volkswagen Atlas Prototype

Posted on 16 February 2026 by Ken Zino

Prior to its spring debut at the New York International Auto Show in April, Volkswagen showcased the capability of the all‑new, second‑generation Atlas.* Camouflaged prototypes were put through their paces on a frozen lake in Québec for what was claimed to be “a true winter test.” Continue reading →

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Annals of Marketing – NASCAR and Cuervo® Link

Posted on 11 February 2026 by Ken Zino

“Our fans come to the track to have a great time – to celebrate, connect and create memories around incredible racing – and Cuervo is a natural partner to help us elevate that experience,” said Craig Stimmel, Senior Vice President and Chief Commercial Officer, NASCAR. “There’s a strong commonality between NASCAR fans and Cuervo consumers, and together we’ll bring that energy to life through premium activations (sic), immersive hospitality and unforgettable moments that make race day even more special.” Continue reading →

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Penske Automotive Group Posts $1.3 billion in 2025 Earnings

Posted on 11 February 2026 by Ken Zino

Penske Automotive Group, Inc. (NYSE: PAG)* today announced 2025 Q4 and full-year 2025 results. For Q4 revenue was $7.8 billion compared to $8.1 billion for the same period in 2024. Net income attributable to common stockholders was $186.1 million compared … Continue reading →

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Ford Motor Posts 2025 Loss of $8.2B on Record Revenue

Posted on 10 February 2026 by Ken Zino

Ford Motor Co. (NYSE: F) today announced its disappointing Q4 and full-year 2025 financial results. Q4 and full-year revenue reached $45.9 billion and $187.3 billion, respectively. This was the  fifth consecutive year of full-year revenue growth. However, Q4  and full-year net losses of $11.1 billion and $8.2 billion, respectively, reflected impact of special items, some of them such as Trump tariff chaos and a shortage of aluminum because of a supplier fire were largely out of Ford management’s control.

“Ford delivered a strong 2025 in a dynamic and often volatile environment,” claimed Jim Farley, Ford president and CEO. “We improved our core business and execution, made significant progress in the areas of the business we control – lowering material and warranty costs and making real progress on quality – and made difficult but critical strategic decisions that set us up for a stronger future. Moving forward, we’ll continue building on our strong foundation to achieve our target of 8% adjusted EBIT margin by 2029.” Continue reading →

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Goodyear Tire & Rubber Company Posts 2025 Loss of $1.7B

Posted on 9 February 2026 by Ken Zino

The Goodyear Tire & Rubber Company (NASDAQ: GT)* reported fourth quarter and full-year 2025 results today. The 2025 2025 net loss came in at -$1.7 billion. The 2025 net sales were $18.3 billion, with tire unit volumes totaling 158.7 million.

“We delivered another strong quarter, driven by execution of our Goodyear Forward plan,” said Mark Stewart, chief executive officer and president. “Our fourth quarter results mark the highest segment operating income and margin the company has achieved in more than seven years. While we continue to face challenging industry conditions in the first quarter, we are operating with greater focus and discipline on the elements within our control – much as we did throughout 2025 – to navigate the current environment.” Continue reading →

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Toyota Motor Posts Q3 FY 2026 Net Income of $7.6 billion

Posted on 6 February 2026 by Ken Zino

“In Japan, operating income decreased due to factors such as the effects of foreign exchange rates and increased expenses. In North America, operating income decreased due to U.S. tariffs. Other regions saw an increase in operating income thanks to increased sales volume, model mix and other factors,” said Kenta Kon, Chief Financial Officer, TMC. [Kon will take over from chief executive Koji Sato on 1April. “This change in roles is intended to accelerate management decision-making in response to changes in the internal and external environment,” Toyota said in a release. Sato  becomes vice chairman with a newly created position of chief industry officer. – AutoCrat.] Continue reading →

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Volvo Cars Posts a -44% Group Earnings Drop in 2025

Posted on 5 February 2026 by Ken Zino

“Our actions in 2025 have set us on a path to return to growth. We are confident of our long-term strategy and clear direction of travel,” said Håkan Samuelsson, President and Chief Executive. During 2025, Chinese-owned Volvo Cars sold more than 710,000 cars, 46% of them electrified. Continue reading →

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Monumental Sports to Sell IndyCar Freedom 250 Sponsorships

Posted on 3 February 2026 by Ken Zino

“This marquee event is more than a race – it is a celebration of our nation’s history that puts fans at the center and showcases the nation’s capital as a world-class host of unforgettable sporting experiences,” said Jim Van Stone, president of business operations and chief commercial officer at Monumental Sports & Entertainment. “We’re thrilled to partner with IndyCar  to bring one of the most iconic motorsports experiences to the heart of Washington, D.C., and to power the sales and marketing efforts that will connect fans to this landmark event.” Continue reading →

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