Category Archives: marketing

EU New Car Registrations Drop in February 2026

Posted on 24 March 2026 by Ken Zino

In February 2026 year-to-date (YTD), new EU car registrations fell by 1.2% compared to the same period last year, according to data published today by the European Automobile Manufacturers’ Association. [aka ACEA at AutoInformed after its original French name] The data of course are before the ongoing Trump mis-administration Iran war.* Continue reading →

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Sebring 2026 – Porsche Takes 20th Complete Victory

Posted on 23 March 2026 by Ken Zino

“We had the right packages with the Porsche 963 in the top GTP class and the 911 GT3 R in the leading GT category. We were fast, the drivers kept their cool, and the teams worked flawlessly. We couldn’t have asked for more. Congratulations to our customer teams, the works squad, and all our partners. We’re delighted with this successful start to the season and these major achievements as we celebrate 75 years of Porsche Motorsport,” said Thomas Laudenbach, Vice President Porsche Motorsport. Continue reading →

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Mustang GTD Applications Open April 17

Posted on 23 March 2026 by Ken Zino

“If you don’t try, you’ll never know. That’s not just a motivational saying. It’s true of Mustang GTD ownership, too,” said Joe Bellino, Mustang GTD brand manager. This is part of the celebrations of the 62nd birthday of the Ford Mustang. Continue reading →

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Chevy Teases 2027 Corvette Grand Sport at Sebring

Posted on 22 March 2026 by Ken Zino

“It is an incredible opportunity to be reunited with the Corvette Grand Sport C2 here at the Twelve Hours of Sebring – an event and a track that has always carried special meaning for me and for our race teams over the years,” Penske said. “Congratulations to Chevrolet on launching the new era of the Grand Sport program. It is truly special to see the C2 and the other generations of the Corvette Grand Sport, including the new C8, here at Sebring.” Continue reading →

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First Look – Genesis GV60 Magma Performance EV

Posted on 18 March 2026 by Ken Zino

“In a very short period of time, our engineers achieved something truly remarkable,” stated Manfred Harrer, President and Head of Hyundai Motor Group’s R&D Division. “They created a car that is not only fast, but truly Genesis; a car that inspires confidence and provides a true emotional connection.” Continue reading →

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Andretti Global Rules Inaugural Java House Grand Prix

Posted on 16 March 2026 by Ken Zino

“What an absolutely phenomenal day for our #27 JM Bullion Andretti Global Honda. And hats off to Honda really for a 1-2-3-4 today,” Kirkwood said. “Man, did we have some pace. This JM Bullion Honda, Andretti, all these guys right here, they gave me the tools today. It’s because of this race car we won today, because of teamwork….“One-three-four (finish) for Andretti; we’re just so stacked here. I’m so stoked.” Continue reading →

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Porsche AG Reorganization 2.0 or The New Strategy 2035

Posted on 11 March 2026 by Ken Zino

Porsche AG (P911.DE) said today at the company’s annual press conference in Stuttgart that it is shifting into the next gear in the realignment of the company and its product portfolio, which began in 2025 after disastrous financial results.*

“Since I took office, our management team has systematically analyzed the situation and begun a series of initial targeted measures. These include the consistent application of our Value over Volume principle, especially in the difficult market environment of China; and the quality-oriented ramp-up of production of the all-electric Cayenne,” said the new CEO, Dr Michael Leiters. Continue reading →

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Honda Heritage Parts Program Debuts

Posted on 10 March 2026 by Ken Zino

“In this 40th anniversary year of the Acura brand, the launch of Honda Heritage Parts is especially meaningful, giving Acura enthusiasts the support they need to continue enjoying their first-generation Acura NSX,” said Steven Bailey, vice president of Honda and Acura Parts, Service and Technical Division. “At its core, the new Honda Heritage Parts program honors our shared passion for these iconic vehicles and helps ensure they can be enjoyed by future generations.” Continue reading →

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IndyCar – Freedom 250 to Run Past U.S. Capital

Posted on 10 March 2026 by Ken Zino

“This circuit is unlike any other street race we’ve seen,” said two‑time NTT IndyCar Series champion and back‑to‑back Indianapolis 500 winner Josef Newgarden, who toured the circuit on Monday morning. “You’ve got a high‑speed section down Pennsylvania Avenue that will reward commitment and precision, mixed with technical corners around 9th Street that will demand respect. Racing through the heart of American history, with those amazing landmarks lining the course, is going to be incredibly powerful. I can’t wait to be back here to race and celebrate America’s birthday at the Freedom 250 Grand Prix.” Continue reading →

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IndyCar Phoenix – Newgarden Wins Good Ranchers 250

Posted on 9 March 2026 by Ken Zino

“I’m very surprised,” Newgarden said. “In the middle of the race, I don’t know that I was fully believing that we had the capability to win. We just kept working through it, and I’m like, Look, if we get another opportunity, we’re going to be aggressive, we’re going to be on the offense.” Continue reading →

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Acura and Honda to Export U.S. Made Vehicles to Japan

Posted on 5 March 2026 by Ken Zino

“Since Honda began auto production in America more than four decades ago, we have been dedicated to delivering quality for the world, made in the U.S.A.,” said Jun Jayaraman, senior vice president of the Manufacturing Management Center at Honda Development & Manufacturing of America. “From the onset, Honda has believed in our American manufacturing talent, and we are proud to export quality vehicles built by our associates in Alabama to Honda customers in Japan.

“Building Acura models in America for the past thirty years has been a source of immense pride, and now exporting the American‑built Integra Type S to Japan takes that pride to a new level,” said Jayaraman. Continue reading →

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Volvo Cars – 2.5 Million Software Upgrades Are Now Free

Posted on 3 March 2026 by Ken Zino

“This update is one of the largest over-the-air updates in automotive history, leveraging years of investment in Volvo Cars’ tech stack to improve life with their cars for millions of people,” says Anders Bell, chief engineering and technology officer at Chinese-owned Volvo Cars. “Our new user experience delivers significant updates and improvement in areas most used by drivers, and directly addresses the needs and desires of our customers.” Continue reading →

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Annals of Marketing – Goodyear Vault Online Debuts

Posted on 3 March 2026 by Ken Zino

Goodyear* (NASDAQ: GT) has introduced another way for consumers to “experience the company, its brands and its 128-year legacy.” The so-called “The Vault” is an online marketplace where consumers can explore and purchase historic artifacts, signed memorabilia, limited-edition merchandise and … Continue reading →

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Ganassi Racing’s Palou Rules 2026 NTT IndyCar Start

Posted on 2 March 2026 by Ken Zino

Alex Palou opened the 2026 NTT IndyCar Series* season with a dominant victory in the Firestone Grand Prix of St. Petersburg with a 12.49 second lead over the No. 3 DEX Team Penske Chevrolet of NTT P1 Award winner Scott … Continue reading →

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Toyota Debuts Home EV Charging With Treehouse

Posted on 27 February 2026 by Ken Zino

Toyota Motor North America (TMNA – NYSE:TM) this week announced the use of Treehouse, a software operating system with the stated goal to make home EV charger purchase and installation easy. All 2026 and newer Toyota and Lexus BEVs and … Continue reading →

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