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Category Archives: racing
Mattia Binotto Returns to F1 as CEO at Sauber Motorsport
“I am delighted that we have been able to recruit Mattia Binotto for our ambitious Formula 1 project,“ said Gernot Döllner, CEO of AUDI AG. “With his extensive experience of more than 25 years in Formula 1, he will undoubtedly be able to make a decisive contribution for Audi.“ Following his university degree in mechanical engineering at EPFL in Switzerland, the Italian immediately joined the F1 test team of Ferrari in 1995. He subsequently had various positions, from chief engineer to manager of the engine department and technical director. In 2019 he was additionally appointed as team head of Scuderia Ferrari.” Continue reading
Annals of Marketing 2026 – Audi Formula One and bp
“Audi and bp have always worked together successfully in motorsport. We are delighted that we can take this special partnership to the next level in Formula 1. Audi stands for ‘Vorsprung durch Technik’ and bp and Castrol also aspire to deliver the best technologies in the field of fuels and lubricants. This is a perfect match. It is a strong signal for Audi’s future F1 factory team that we have been able to establish this partnership at such an early stage,” said Andreas Seidl, CEO Audi F1 team. Continue reading
Posted in auto news, marketing, milestones, news analysis, performance, racing, shows and events
Tagged Andreas Seidl, Audi F1, Audi Formula One, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, bp, Castrol and Aral brands, Castrol EDGE, Ken Zino, Nicola Buck
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Honda Racing has a New UK Formula One Base
Honda is celebrating its 60th anniversary of its first F1 participation this year. The company is currently providing technical support and marketing cooperation as a team partner to Oracle Red Bull Racing, which is enmeshed in an ongoing alleged inappropriate sexual behavior scandal. Honda also supplies the VISA Cash App RB Formula One Team. As part of this technical support, HRC manufactures and supplies PUs along with support for PU operation throughout the season to Red Bull Powertrains (RBPT)*. This partnership will continue until the next year’s 2025 season.
*RBPT is a Red Bull group company responsible for F1 PU building. They are in charge of production and operation of ESS (Energy Storage System) for current F1 PU. Continue reading
Annals of Marketing and Racing – Cadillac Opulent Velocity
Cadillac said today that its view what the future of electric performance is contained in teaser look released of the Opulent Velocity concept vehicle. It is designed to market the past, present and future of Cadillac and its performance brand, V-Series. In marketing speak, Opulent Velocity represents the duality of the Cadillac brand defined in the name, Opulent + Velocity.
“Opulent Velocity is designed to foreshadow a zero emissions expression of performance and modern luxury leadership,” said Bryan Nesbitt, executive director, Cadillac Global Design. “We will share more later this year, so stay tuned.” Continue reading
Posted in auto news, design and styling, marketing, new vehicle, performance, racing
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Brandon Vivian, Bryan Nesbitt, Cadillac V-Series, Ken Zino, Opulent Velocity, Sebring International Raceway
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Taycan Turbo GT Sets Records at Laguna Seca, Nürburgring
Porsche said today that the upcoming Taycan Turbo GT with Weissach package set the fastest electric production car lap at Weathertech Raceway Laguna Seca. The Taycan is scheduled to go on sale this spring as part of the expansion of the premium line of its all-electric sports sedan to include the Taycan Turbo GT and the Turbo GT with an optional Weissach package. The Weissach setup is built for the track and eliminates the rear seats for a higher power-to-weight ratio. At peak power, both models can deliver more than 1100 PS (pferdestarke) or 1084.51 horspower. Continue reading
Posted in electric vehicles, marketing, milestones, new vehicle, news analysis, performance, racing, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Laguna Seca, nürburgring, Taycan Turbo GT with Weissach package
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Chevy Camaro Beats Toyota Camry at Atlanta Motor Speedway
In a real photo finish, Daniel Suarez, driver of the #99 Freeway Insurance TrackHouse Racing Chevrolet Camaro ZL1,claimed victory on Sunday 25 February 2024, at the NASCAR Cup Series Ambetter Health 400 at Atlanta Motor Speedway in Hampton, Georgia. Ryan Blaney in the #12 Ford Mustang took second. Kyle Busch, driver of the #8 Cheddar’s Scratch Kitchen Richard Childress Racing Chevrolet Camaro ZL1 was third. They finished three wide across the line with less than one-hundredth of a second making the difference. Continue reading
Mannheim – Porsche Penske Motorsport Reveals Team Home
Porsche Penske Motorsport has a new team headquarters in Mannheim, Germany. It converts a former Porsche dealership into what’s said to be a state-of-the-art, high-tech facility for its world championship campaigns. While the factory team prepares the two Porsche 963 race cars for the North American IMSA WeatherTech SportsCar Championship at its base in Mooresville, North Carolina, work on the WEC endeavor is done at the new team headquarters in Mannheim, Germany. Mannheim of course is known as the place the bicycle was invented, but AutoInformed notes that this is more akin to the Mannheim rocket themes of classical music as sports car racing ushers in a new classical age.* Continue reading
Rolex 24 At Daytona – Record Crowd as Porsche Beats Cadillac
The finish of Rolex 24 At Daytona yesterday saw a record crowd watch tight racing thought the 59 car field with five cars in the fastest Grand Touring Prototype (GTP) class on the lead lap when the checkered flag dropped short of the 24 hour mark. Leaving aside the officiating confusion, Porsche took the overall victory with No. 7 Porsche Penske Motorsport Porsche 963, even though the drivers weren’t immediately aware of the historic triumph along with the other four cars running on the same lap after twice around the clock. Maybe the timing officials should be wearing Rolex watches. Continue reading
Posted in auto news, marketing, performance, racing, shows and events
Tagged Acura ARX-06, AF Corse Ferrari 296 GT3, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, BMW M4 GT3, Ken Zino, Mercedes-AMG GT3, Mobil 1 Twelve Hours of Sebring, Porsche Penske Motorsport, Risi Competizione, Rolex 24 At Daytona, Vasser Sullivan Lexus RC F GT3
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Toyota GR Yaris Debuts at Tokyo Auto Salon 2024
Toyota consolidated motorsports activities under Gazoo Racing in 2015. “Gazoo” is based on gazō, Japanese for image. TGR has continued to compete in various motorsports following the debut of the GR Yaris. It has been implementing “driver-first car-making” through repeated “breaking and fixing” in extreme environments and reflecting feedback from professional race drivers and evaluation drivers, as well as from Toyota Motor Corporation Chairman and accomplished driver Akio Toyoda, aka Morizo. Continue reading
Posted in new vehicle, performance, racing, shows and events
Tagged Akio Toyoda aka Morizo, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, FIA World Rally Championship, Japanese Rally Championship, Ken Zino, Motomachi, Super Taikyu Series, Toyota GR Yaris
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Ford Mustang Endurance Racing Docuseries Starts Tonight
The Mustang GT3 team has been preparing for the first substantial endurance race of 2024, the Rolex 24 at Daytona. The cameras have had full access behind the scenes throughout to capture the effort. A documentary series is the result, dubbed ‘Mustang Endurance.’ (AutoInformed: New Ford Mustang GT3 Racing Documentary Starts Next Week) Continue reading
New Ford Mustang GT3 Racing Documentary Starts Next Week
Ford Motor (NYSE: F) said today that starting next week, people can follow the development of the Ford Mustang GT3 leading up to its inaugural season at the world’s toughest endurance races in a documentary series. (Full episode 1 Click … Continue reading
WTRAndretti Names Final Drivers for 2024 IMSA Season
Wayne Taylor Racing with Andretti (WTRAndretti*) announced today that Graham Doyle and Ashton Harrison will join Kyle Marcelli and Danny Formal in their No. 45 WTRAndretti Lamborghini Huracán GT3 EVO2 for the Rolex 24 At Daytona. Continue reading
Posted in auto news, blog, people, racing, shows and events
Tagged Ashton Harrison, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Danny Formal, Graham Doyle, imec, IMSA Michelin Endurance Cup, IMSA WeatherTech SportsCar Championship, Ken Zino, Kyle Marcelli, WTRAndretti
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AC Cars Revives Cobra GT Coupe
AC Cars released today the first images of the new AC Cobra GT Coupe. The first ever official AC Cobra coupe set for production, working from an augmented version of the existing AC Cobra GT Roadster architecture. This road-going model, you might remember – if you are of a certain age and Monte Carlo Rally, LeMans and Kammtail resonate – draws on AC’s racing heritage. Continue reading →