The marketing people at Ford Motor (NYSE: F) are betting they can sell what is an off-road Ford Mustang electric vehicle. In a PR stunt at the Goodwood Festival of Speed, the “first rally-inspired electric SUV” from Ford was driven up the hill by Ott Tänak, current driver of the M-Sport Ford Puma Hybrid Rally1 entry and former World Rally champion.
“Mustang Mach-E took the freedom and fun of Mustang and made it free from emissions. Now with Mustang Mach-E Rally, we’re providing our customers the freedom to venture off the asphalt and beyond the beaten path,” said Darren Palmer, Vice President, Electric Vehicle Programs, Ford Model e. Continue reading












Lotus Eletre SUV EV at Goodwood
Click for more Eletre.
Lotus has held its first ever UK test drives for its so-called hyper-SUV – the Lotus Eletre – at the Goodwood Motor Circuit last Sunday as part of a new electric vehicle promotional event staged in conjunction with the Festival of Speed or is that now the festival of marketing? The Lotus Eletre claims to be the first of a new breed of pure electric performance SUVs. It is positioned as a “lifestyle vehicle.” The first customer deliveries of the hyper-SUV are expected in the coming months. (AutoInformed on: Chinese Hyper EV – the Lotus Eletre SUV Debuts; Lotus Elise, Exige, Evora Production Ends)*
“It is aimed at a new generation of Lotus customers; those who value the world-class dynamic performance and striking design which have always been part of the Lotus experience, and who also need a practical, versatile and spacious family-focused vehicle – one that is packed with the latest digital technology to make their driving life safer and more convenient,” Lotus said. Continue reading →