Subaru of America today reported 51,014 vehicle sales for April 2023, an 11.5% increase compared with April 2022 (45,748). SOA also reported year-to-date sales of 194,390, a 9% increase compared with the same period in 2022.
In April, Outback led by volume with 15,263 sales. Impreza sales for April 2023 at 36oo increased 113% over the same month in 2022, while WRX posted a 78% increase at 2700. BRZ sales at 507 increased 70%, and Forester sales at 9700 increased 57% compared to April 2022. In addition, 603 of the all-electric Solterra SUVs were delivered in April. Continue reading
April US Light Vehicle Sales up 10%
US light vehicle sales grew by 10.2% year-on-year (YoY) in April to 1.36 million units, according to according to preliminary estimates just released by the LMC Automotive* consultancy. This means that April’s volumes were comparable with pre-pandemic levels as the Biden recovery continues. In month-on-month (MoM) terms, April is forecast to be up slightly (+0.2%), even though seasonality would normally suggest that March would be a significantly stronger month – and it had an additional selling day compared to April, LMC noted. (March Global Light Vehicles Sales Up 12%; US New Vehicle Sales Soar in April 2023 at 1.3 Million)
“While sales throughout 2023 to date had given us some reason to be encouraged, the April result was comfortably the most impressive outcome since 2021. As the market appears to be finally moving beyond supply chain woes, and pricing begins to become slightly more favorable to the consumer, thanks to higher incentives, we are now seeing sales comparable to pre-pandemic levels. There are some differences with the pre-COVID landscape – customers are waiting longer for vehicles, as OEMs learn the benefits of tighter inventories – but in some ways the market is returning to something approaching normal,” said David Oakley, Manager, Americas Sales Forecasts, LMC Automotive. Continue reading →