US Representative Neal Dunn (R-FL) introduced H.R. 906, the “Right to Equitable and Professional Auto Industry Repair (REPAIR) Act,” as the result of the efforts of SEMA, MEMA Aftermarket, the Auto Care Association and the CAR Coalition, the Specialty Equipment Market Association said today. The REPAIR Act seeks to protect consumers’ rights to decide where and with what parts they can use to repair and maintain their vehicles. Representatives Brendan Boyle (D-PA-02), Warren Davidson (R-OH-08) and Marie Gluesenkamp Perez (D-WA-03) are the co-sponsors of the bill, which in various guises goes back more than a decade.*
SEMA said the bill prohibits manufacturers from imposing technological or legal barriers that block aftermarket replacement part manufacturers from accessing critical information and tools necessary to develop interoperable products with emerging vehicle technology. The bill has not been published yet.** It is apparently residing somewhere at the House Committee on Energy and Commerce, which is embroiled in an anti-vaccination probe of the Biden Administration. Continue reading
Annals of Marketing – Cadillac’s 1933 Goddess Mascot Returns
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Cadillac said today that it is celebrating the association between art and the automobile in a partnership with Artnet, curating a series of commissioned photographic works focused on the brand’s historic Goddess and the new bronze Goddess sculpture. The collection has images of the historic 1933 Goddess ornament, as well as the new contemporary Goddess sculpture returning on the Cadillac CELESTIQ EV, interpreted by three photographers: Petra Collins, Ming Smith and Dannielle Bowman.
“Automotive design has always been rooted in the importance of an artistic vision to create an emotional response,” said Bryan Nesbitt, executive director of Cadillac Design. “That’s what this series celebrates, as the iconic Cadillac Goddess was originally conceived nearly a century ago as an artful representation of the brand’s spirit and has been reintroduced on the all-new CELESTIQ ultra-luxury EV. Cadillac’s rich history and promising future continue to inspire.” Continue reading →