Mercedes-Benz (MBG stock symbol) has hosted a strategy update on the Côte d’Azur dubbed ‘Economics of Desire’ that outlined the future of Mercedes-Benz as a ‘pure-play’ luxury car company. The company will focus more on luxury, elevate its product portfolio, accelerate its path to a fully electric future and target structurally higher profitability, according to top executives. (AutoInformed: Mercedes-Benz Group Posts Some Strong 2021 Results)
“What has always been the core of our brand is now also the core of our strategy: the luxury segment. We are further sharpening the focus of our business model and product portfolio in order to maximize the potential of Mercedes-Benz even in challenging conditions. At the heart of that is our goal to build the world’s most desirable cars,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG. Continue reading








BMW iX Flow Connected Directly to the Brain?
Click to Enlarge Dr. Frankenstein.
At the Consumer Electronics Show 2022 in Las Vegas, the BMW Group unveiled the BMW iX Flow with (marketing babble alert> E Ink, a unique vehicle capable of changing its entire body color at the touch of a button. Delegates at the BMW Group’s rad°hub (sic) dialogue platform held at Plant Munich on 12-13 May had the opportunity to experience the enhanced color switching abilities of the BMW iX Flow up close for the first time.
“We have already introduced further improvements for the technology since CES,” said Stella Clarke, project lead of the BMW iX Flow. “Previously, the changes between color patterns only took place in a gradual transition. Now, the control electronics have been tweaked to enable instantaneous transformations, resulting in an even more stunning visual effect.” Sounds like a stoner on speed to AutoInformed. Continue reading →