Stellantis N.V. today unveiled Dare Forward 2030, its strategic survival plan for the coming decade that will drive Stellantis employees to be ‘second to none’ in value creation for all stakeholders. Stellantis, the merged FCA and PSA, claims it will be “the industry champion in the fight against climate change, reaching carbon net zero emissions by 2038.” The revised, sweeping and difficult plan as presented is aspirational and similar to other global automaker’s plans (see AutoInformed on GM and Toyota) as the deadly effects of climate change continue to worsen, which according to the latest UN Report out yesterday might be irreversible. Stellantis is far behind industry leaders on electrification.
Stellantis to survive must operate under the “frame of mobility” set by governments and societies, particularly the EU and US, Tavares said while acknowledging the “traps” of moving too fast he previously warned of still exist. “Who can afford to let a big car company fail,” he asked? That will be up to governments or states as Tavares calls them. How much in incentives for consumers – and for how long – will be needed to spur electrification?
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Ford Motor Structure Threatens Viability. Vast Reorg Coming
Ford Motor President and CEO Jim Farley said today that it is continuing to transform its global automotive business, accelerating the development and scaling of electric, connected vehicles, “while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.”
Executive summary – here comes a sweeping reorganization needed to survive in the 21st century mobility business. There will be two separate automobile businesses – one is the old blacksmithing business – Ford Blue. The other is the emerging EV business Ford e, where it is spending $5 billion on battery electric vehicles in 2022 with much more needed in the future.
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