Ford Motor April US retail sales were up 57.1%, not only selling above 2020 April results, but also up 24% compared to pre-Covid pandemic April 2019 results. Together, retail truck and SUV sales were up 70% providing Ford Truck and SUV sales with their best April retail sales performance since 2006. Morgan Stanley said April’s SAAR – seasonally adjusted annual rate – of light-vehicle sales set a record high of 18.5 million units.
The Ford F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales themselves were up 20% for the month, beating April 2019 retail sales levels by 9.3%. Ford Brand SUVs posted higher April Sales on new Bronco Sport sales. Even Lincoln SUVs posted record April retail sales across the board in April, with a total of 9,943 SUVs sold. Continue reading












April Sales Shower US Market More than 18 Million Times
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US new light-vehicle sales in total represented an 18.5 million-unit SAAR, the highest monthly sales rate since July 2005 with a 20.6 million SAAR. This refreshing rejuvenation is partly the results of improved social, health and economic conditions under the successful Biden Administration that acted urgently to quell the largest public health crisis in US history that the previous Administration either ignored or promoted. Enjoy the flowers that are coming your way.
Demand exceeding supply – while good for sellers – has its negative side as well. J.D. Power says average incentive spending per unit in April will likely total $3,191, a drop of $1,762 from the highs of April 2020 pandemic shutdown, but off $382 from April 2019. This of course raises the specter of an affordability crisis, which has haunted auto executive offices in the past. Continue reading →