Groupe Renault, in partnership with the Sofibrie Group has established its first ‘Renault City’ concept store in the Val d’Europe shopping center in Seine-et-Marne. With this new experimental format in the heart of a major shopping area, Renault is establishing itself close to the places most frequented by potential customers. Open 7 days a week, it welcomes visitors from 10am to 9pm from Monday to Saturday and from 10am to 8pm on Sunday. It’s the latest attempts by an automaker to address new age shopping habits. (Group Renault Debuts Hydrogen in Light Commercial Vehicles and Renault, Klépierre Join on Shopping Center Mobility Services)
“A site manager and five ambassadors take turns accompanying visitors in their discovery of the latest innovations from Renault through a physical and digital journey specifically designed for Renault City. The concept store is structured around several areas: an exhibition area for the two latest combustion and electrical or hybrid vehicles, and information corners, including a personalization and accessories area, equipped with a digital configurator,” said Renault. (Unattended Car Buying versus Traditional Purchasing; Carvana Ups Size, Price of Common Offering. Results Unknown, Carvana Launches First Vending Machine in California) Continue reading














New Ford Thanksgiving Parade Float Debuts
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Ford Motor Company’s “Creating Tomorrow Together” will be on display with an all-new float making its debut at the 93rd America’s Thanksgiving Parade in downtown Detroit on Thursday 28 November.
At more than 100 feet long and 25 feet tall, Ford’s new float claims to showcase its future –from the innovation hub being developed at the historic Michigan Central Station in Detroit, to the transformation of Ford’s research and engineering campus in Dearborn, and to its robotics lab in Ann Arbor, Michigan. Continue reading →