Tag Archives: F-150 Lightning

Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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Annals of Marketing – Dag Ødegaard’s F-150 Lightning

Posted on 13 February 2024 by Ken Zino

“This is a dream vehicle for us especially as we love the USA and Texas so much,” Ødegaard said. “Finally we don’t have to drive two cars to transport two teenage children, my wife and all our luggage to our cabin in Trysil. In particular, the fact that it has five seats means that we can finally afford (sic) to buy ourselves a proper family pickup, which is also fully electric and packed with new technology. It is absolutely outstanding both in terms of comfort, space and driving.” Continue reading →

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Ford Cuts F-150 Lightning Production. Ups Bronco and Ranger

Posted on 19 January 2024 by Ken Zino

“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” said Ford President and CEO Jim Farley, who last year was boasting about his ability to increase prices on the Lightning. “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter,” Farley claimed.

Ford of course is hemorrhaging red ink in it’s EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023. Continue reading →

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Ford Pro Using Lightning EVs in Pilot Farming Study

Posted on 27 January 2022 by Ken Zino

Winegrowers rely daily on their trucks to haul fertilizer and fuel tanks, water and portable bathrooms. Some vehicles log upward of 50,000 miles a year, traveling between properties from Cloverdale to Petaluma. Operating these vehicles and maintaining them, are among an organization’s largest expenses. At Dutton Ranch, which runs a fleet of ~70 work vehicles, fuel costs average $5,000 per month. The prospect of reducing that monthly expense is critical to operations moving forward. Electric vehicles, coupled with the solar power that many Sonoma County ranches already generate and store, represent another way to help offset rising fuel costs. Large Ford pickup trucks and SUVs of course consume enormous amounts of fossil fuels each day. Continue reading →

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Ford Ion Park in Southeastern MI is New Global Battery Center

Posted on 28 July 2021 by Ken Zino

Ion Park will explore both lithium ion and solid-state battery cells and arrays. Ford will refurbish an existing 270,000 sq.-ft. facility. It will have a cross-functional team of up to 200 engineers, researchers, purchasing and finance staff. Ford Ion Park is critical in wisely spending the stockholder’s $30 billion investment in electrification by 2025. Politically it is part of a renewed commitment to making Michigan a centerpiece of its focus on electric vehicles. Continue reading →

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