Category Archives: marketing

Annals of Marketing – Our Volvo Story Sweepstakes

Posted on 22 July 2025 by Ken Zino

“Everyone has a Volvo story and this is about honoring the people who have been a part of our journey, from families who have passed down their Volvo through generations, to the employees and retailers who have helped shape the brand,” said Luis Rezende, President, Volvo Car Americas. “As we celebrate 70 years and the impact we’ve had in the United States, we’re excited to invite consumers to create their own Volvo story with a chance to win a new Volvo EX90, assembled right here in South Carolina. This celebration is not just about where we’ve been but about honoring the people who’ve been with us along the way, and where we’re going next.” Continue reading →

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GM Posts Q2 Earnings of $3 Billion

Posted on 22 July 2025 by Ken Zino

“Despite slower EV industry growth, we believe the long-term future is profitable electric vehicle production, and this continues to be our north star. As we adjust to changing demand, we will prioritize our customers, brands, and a flexible manufacturing footprint, and leverage our domestic battery investments and other profit-improvement plans,” said Mary Barra, GM Chair and CEO, “Overall, GM is well positioned to succeed in an ICE market that now has a longer runway, Barra said. Continue reading →

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Stellantis Struggles – Q2 2025 Shipments Mostly Down Again

Posted on 21 July 2025 by Ken Zino

Stellantis N.V. today released some preliminary and unaudited financial information for the First Half of 2025, in addition to its global quarterly consolidated shipment estimates and commentary on related trends in what appears to be an attempt to ameliorate financial market expectations based on its recently dismal operating results and program cancellations as it struggles to maintain what some consider too many brands and too little resources. See The Stellantis Spin below. Continue reading →

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First GMC Acadia Denali Ultimate Debuts in Late 2025

Posted on 17 July 2025 by Ken Zino

GMC (NYSE: GM) said today that the 2026 Acadia mid-size SUV will be the  latest vehicle in GMC’s lineup to receive the so-called ultra-premium Denali Ultimate trim.

“Denali Ultimate represents the pinnacle of premium expression for the GMC brand, delivering an innovative mixture of stunning craftsmanship and real-world capability,” said Jaclyn McQuaid, global vice president, Buick and GMC. “Expanding Denali Ultimate’s innovative technologies and exclusive design elements to the Acadia nameplate allows us to further differentiate our mid-size offering in a highly competitive segment.” Continue reading →

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Volvo Cars Posts Q2 2025 -10B SEK Loss

Posted on 17 July 2025 by Ken Zino

Volvo Cars (VOLCAR-B.STO) said today that it posted a Q2 group operating profit (EBIT) of SEK -10.0 billion. The gigantic loss followed a warning this week that it would take an impairment charge( read AutoInformed.com on: Chinese Trade Wars – Volvo Q2 2025 Impairment Charge). The Chinese owned company also said that it would build its best-selling car in the U.S. in South Carolina starting in late 2026 (Volvo Cars to Build XC60 SUV in Ridgeville). The loss, down from a profit of 8B SEK year-over year, appears to have surprised analysts who thought the loss would be much higher.

“The market continued to be challenging in Q2 as well,” said Håkan Samuelsson, President and CEO of Volvo Cars. “Demand remains under pressure from the macroeconomic environment, tariff-related uncertainties and tougher competition. However, our turnaround actions are starting to show results. In a Q2 market with headwinds we made a clear improvement of free cash flow versus Q1 and our EBIT margin excluding items affecting comparability was slightly higher.”

Continue reading →

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Milltek Performance Exhausts Debut for BMW, Porsche

Posted on 11 July 2025 by Ken Zino

Milltek* is debuting high-performance exhausts for BMW and Porsche Hybrids at the Goodwood Festival of Speed now underway. Both exhausts for the BMW and Porsche fit after the standard particulate filter. Therefore there is no change to their official emissions certification numbers. Continue reading →

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Annals of Marketing – New Electric Mercedes-Benz GLC

Posted on 10 July 2025 by Ken Zino

Mercedes Benz said today that at its Technology Center in Sindelfingen, Germany, CEO Ola Källenius is testing the new Mercedes-Benz GLC with EQ technology.* In the latest YouTube video by Mercedes‑Benz, Källenius teases the model series. He previewed its design, capabilities, and handling. In previous videos, Ola Källenius drove the electric CLA and electric G-Class in the landscapes of Austria and Sweden, offering a sneak peek ahead of each vehicles’ world premiere. The new electric GLC, will be unveiled at Munich’s IAA motor show on 7 September 2025. Once upon a forgotten time this would have happened at the Frankfurt Motor show. Continue reading →

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BMW Motorrad Days – 40,000 Visitors in the Alps

Posted on 9 July 2025 by Ken Zino

BMW Motorrad in Munich today said that 40,000 visitors attended Motorrad Days 2025 in Garmisch-Partenkirchen. It is the world’s largest BMW Motorrad gathering, which is held in the Bavarian Alpine Mountains.

“For the 20th anniversary in Garmisch-Partenkirchen at the Hausbergbahn – overall the 23rd BMW Motorrad Days – the international BMW Motorrad community celebrated with product innovations, exhibitors, shows, test ride opportunities, and not least with rustic Bavarian lifestyle and great party atmosphere,” Motorrad said. Continue reading →

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Porsche Macan Sales ~60% Electric

Posted on 8 July 2025 by Ken Zino

Porsche (P911.DE) said today in Stuttgart that it increased its share of electrified vehicles sold during the first half of 2025 to ~36.%  for a 14.5 percentage points increase year-over-year.* These consist of 23.5% fully electric vehicles and 12.6 % plug-in hybrids. The strongest growth among the sports car manufacturer’s six model lines was recorded by the Macan with a 15 % increase.

“The fully electric Macan is making a significant contribution to our proportion of electrified cars,” said Matthias Becker, Board Member for Sales and Marketing at Porsche AG. “Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges. Our customers continue to place great value on individualized vehicles, and we will continue to expand our offerings in this area.” Continue reading →

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Nürburgring – BMW M2 CS Beats Audi RS-3 Record

Posted on 3 July 2025 by Ken Zino

BMW said today that the new BMW M2 CS setsa new benchmark on the legendary Nordschleife racetrack of the Nürburgring on 11 April 2025. Driven by BMW M development engineer Jörg Weidinger, it completed the 12.9-mile Nürburgring-Nordschleife circuit in 7:25.5, beating the previous best time for compact cars by eight seconds. In March Audi set a new record lap in the compact vehicle class on the Nordschleife at 7:33.123 minutes. Depending on the ongoing Trump tariff wars, Audi might still retain the lower price entry point for a top Nordschleife runner., depending on who you value – in currency units – the ~8 seconds in elapsed times. Continue reading →

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Penske Automotive Adds Ferrari Dealership in Modena!

Posted on 3 July 2025 by Ken Zino

Penske Automotive Group (NYSE: PAG)* said today that it has completed the acquisition of the Ferrari dealership in Modena, Italy. Located in Emilia Romagna, the heart of the so-called Italian Motor Valley that is home to Ferrari, Lamborghini, Maserati, Pagani, Ducati and Dallara, this Ferrari dealership expands the PAG’s existing luxury presence in Italy to 29 automotive retail locations. PAG now represents nine Ferrari locations worldwide, including Maranello Classic Parts, the only official Ferrari classic parts distributor in the world. The forecast estimated annualized revenue of the Modena location is $40 million. Continue reading →

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Annals of Marketing – Mercedes-Benz VLE Test Drive

Posted on 2 July 2025 by Ken Zino

Mercedes-Benz said today that two prototypes of its new Van Electric Architecture (VLE) drove from Stuttgart through the Alps to Rome with only two 15-minute charging stops under “real‑life “driving conditions. Starting in 2026, Mercedes-Benz will launch its newly developed modular and scalable Van Architecture. This new platform is attempting to successfully straddle luxury-focused Grand Limousines and commercial vans where Mercedes has a longstanding market presence. Continue reading →

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American Honda Posts Q2 2025 Sales Increase of 8.4%

Posted on 1 July 2025 by Ken Zino

American Honda said today that it posted sales increases in June, Q2 and thereby leading to relatively strong First Half Sales Increase of 8.4%.

“The Honda and Acura brands continue to buck industry trends with sales increases in June and the second quarter as our strong sales momentum continues through the first half of the year,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “Driven by the success of all-new products like the Honda Passport and Acura ADX, and record sales of electrified models we continue to meet customer needs and manage changing market conditions.” Continue reading →

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Toyota Motor North America Q2 Sales up 7.2%

Posted on 1 July 2025 by Ken Zino

“Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter,” said Mark Templin, executive vice president and chief operating officer, TMNA. “Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June.” Continue reading →

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GM Posts Strong YTD 2025 U.S. Sales

Posted on 1 July 2025 by Ken Zino

General Motors (NYSE: GM) said today that its U.S. sales increased 7% in the second quarter and 12% in the 2025 first half. GM led the U.S. automotive industry in total and retail sales in the year’s first six months, with sales growth well ahead of the estimated 4% total auto industry growth. This is in sharp contrast to Ford Motor Company claims today and is the result of selective use of categories and time periods by both companies.

“The investments we have made in our crossovers, SUVs, and pickups – both gas and electric – along with great execution by our employees, suppliers and dealers, have made GM the engine of growth for the U.S. industry this year,” said Duncan Aldred, GM senior VP and president of North America. Continue reading →

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