Category Archives: performance

First Look – the 2026 Corvette ZR1X Hypercar

Posted on 17 June 2025 by Ken Zino

Chevrolet (NYSE: GM) said this morning that it is introducing an all-wheel drive Corvette with the ZR1 designation.* The 2026 Corvette ZR1X is GM rated at 1250 horsepower [footnote 1] and has electrified all-wheel drive. This makes the ZR1X the most advanced Corvette ever. With ZR1 and ZR1X, Chevrolet now has the most powerful American performance car duet of any auto manufacturer.

“From day one, we designed the mid-engine Corvette architecture with ZR1X in mind,” said General Motors senior VP Ken Morris. “This is the most revolutionary platform in Corvette history, supporting the widest range of American sports cars [3] and delivering world-class performance at every level.” Continue reading →

Posted in auto news, connected vehicles, electronics, engineering, marketing, milestones, new vehicle, performance, shows and events, software defined vehicles | Tagged , , , , , , , , , , , | 1 Comment

Ford Updates Nascent WEC Hypercar Program

Posted on 13 June 2025 by Ken Zino

Today Ford Motor (NYSE: F) during opening events prior to the 2025 24 Hours of Le Mans announced its chassis partner, ORECA, and its program lead, Dan Sayers. The Ford WEC Hypercar program will debut at the season-opening round of the FIA World Endurance Championship (WEC) in less than two years.

“Bringing Ford back to the top class at Le Mans has always been a dream for many of us including our Executive Chair Bill Ford,” said Ford Motor Company President and CEO, Jim Farley. “To be able to partner with ORECA is a proud moment for Ford. We are coming back to Le Mans to win, and we aren’t making that a secret. On Sunday, it will be exactly 56 years since we last took the top step of the overall podium here. That is long enough. In 2027, we are coming with the same level of expectation, and we are entrusting ORECA to help us take on Ferrari and the other top-class teams as we did back in the 1960s.” Continue reading →

Posted in auto news, engineering, marketing, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , | Leave a comment

Annals of Marketing – Hilfiger Joins Cadillac Formula 1®

Posted on 3 June 2025 by Ken Zino

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading →

Posted in auto news, design and styling, marketing, milestones, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Newgarden Leads Final Indy 500 Practice

Posted on 23 May 2025 by Ken Zino

Josef Newgarden led the final practice for “The Greatest Spectacle in Racing” with a top lap of 225.687 mph in the No. 2 Shell V-Power NiTRO+ Team Penske Chevrolet. Newgarden is trying to become the first driver to win three consecutive Indy 500s. However, due to the Team Penske Cheating Scandal, he’ll need to do it from the 33rd starting spot. Newgarden and Team Penske teammate Will Power were moved to the rear of the field Monday due to a modified attenuator on their respective cars that violated IndyCar rules Sunday during PPG Presents Armed Forces Qualifying. The record for the deepest starting spot of a “500” winner is 28th, by Ray Harroun in the inaugural race in 1911 and Louis Meyer in 1936. Continue reading →

Posted in news, news analysis, performance, racing, results, shows and events | Tagged , , , , , , , , , , , , , , , | Leave a comment

Mobil 1 is Le Mans Sponsor of Cadillac Wayne Taylor Racing

Posted on 20 May 2025 by Ken Zino

Cadillac Racing* said today that the Mobil 1™ brand is its primary sponsor of the No. 101 Cadillac Wayne Taylor Racing V-Series.R** for the 24 Hours of Le Mans. Cadillac will contest the 93rd edition of the twice-around-the-clock race on the 8.467-mile course with a four-car factory lineup with drivers who have accumulated 21 Le Mans podiums. The livery has the Mobil 1 logo across the sides and front of the blue and white Hypercar in the top class in endurance racing. Earlier this year, the Mobil 1 team announced an extension of its technical alliance with Cadillac Hertz Team JOTA in the FIA World Endurance Championship (WEC), now making it the Official Motor Oil of Cadillac Racing. Continue reading →

Posted in auto news, marketing, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Autonomous Racing League Season 2 Opens at Yas Marina

Posted on 19 May 2025 by Ken Zino

Abu Dhabi’s Advanced Technology Research Council (ATRC) via Aspire today announced the return of its flagship event, the Abu Dhabi Autonomous Racing League (A2RL). The 2025 edition will take place on 15 November at Yas Marina Circuit with a $2.25 million prize pool and the launch of a global virtual racing series. The announcement was made during the Make it in the Emirates Forum in Abu Dhabi.

“The Emirates Autonomous Vehicle (EAV 24), A2RL’s upgraded autonomous racecar, represents a significant leap in performance and engineering. Assembled and autonomized in the UAE, the vehicle reflects the nation’s growing capabilities in AI, robotics, and high-performance mobility. Built on the proven Super Formula SF23 platform, the EAV-24 has been reengineered to incorporate enhanced sensor arrays, upgraded compute systems, and refined control logic, optimized for the demanding conditions of autonomous racing,” said Aspire. Continue reading →

Posted in auto news, autonomous vehicles, news analysis, performance, racing, shows and events, software defined vehicles | Tagged , , , , , , , , , , , , , , , | Leave a comment

Rookie Robert Shwartzman in a Chevy on Indy 500 Pole

Posted on 19 May 2025 by Ken Zino

Robert Shwartzman posted  a four-lap average speed of 232.790 mph in the No. 83 PREMA Racing Chevrolet during the Firestone Fast Six yesterday at the Indianapolis brickyard in Speedway Indiana. PREMA  joined the NTT IndyCar Series this season after years of success in European racing, became the first team to claim the 500 pole in its first attempt since Mayer Motor Racing with driver Tom Sneva took  the pole in 1984. Two-time Indianapolis 500 winner Takuma Sato (Honda) and Pato O’Ward (Chevrolet) will join Shwartzman on the front row for the 109th running of the race this Sunday 25 May.* Continue reading →

Posted in news analysis, performance, racing, results, shows and events | Tagged , , , , , , , | Leave a comment

Toyota Announces an All-New 2026 TRD Pro Color

Posted on 16 May 2025 by Ken Zino

“We had a few years of warm natural hues inspired by traditional landscapes like Terra and Mudbath as signature colors. With Wave Maker, we were inspired by unexplored areas of adventure including extreme territory and even beyond earth,” says Benjamin Jimenez, general manager at CALTY’s Ann Arbor Michigan location. “Wave Maker expresses an elemental spirit that evokes images of glacial depths and the thrill of new frontiers.” Continue reading →

Posted in auto news, design and styling, marketing, news analysis, performance | Tagged , , , , , , , , , , , , | Leave a comment

GMC Hummer EV – 2026 Model Year Adds Carbon Fiber Option

Posted on 16 May 2025 by Ken Zino

“The refreshed Hummer EV enhances an already amazing vehicle with new software innovations and forward-thinking design,” said Al Oppenheiser, GMC Hummer EV chief engineer. “From the start, we aimed to provide Hummer EV owners over-the-air software updates. All 2026 Hummer EV owners will have access to our latest software going forward, allowing new features to be introduced throughout the vehicle’s lifecycle.” Continue reading →

Posted in auto news, electric vehicles, electronics, engineering, marketing, mobility company, new vehicle, performance | Tagged , , , , , , , , | Leave a comment

Indianapolis 500 Practice Starts Today!

Posted on 13 May 2025 by Ken Zino

Practice for the 109th Indianapolis 500 presented by Gainbridge starts today May 13 with a field consisting of eight former winners of what is promoted as “The Greatest Spectacle in Racing” and five NTT IndyCar Series champions. There are 34 entries set to contest for the 33 starting spots for this year’s 500. That will be determined at the PPG Presents Armed Forces Qualifying runs May 17-18.

All track activity on the 2.5-mile oval leads into Race Day, Sunday 25 May at the “Brickyard.” Live Race Day coverage begins on FOX, FOX Deportes, the FOX Sports app and the IndyCar Radio Network at 10 a.m. (ET). The green flag is set to drop for 12:45 p.m. That’s when the B.S. stops so to speak, barring a weather delay. Continue reading →

Posted in auto news, marketing, performance, racing, shows and events | Tagged , , , , , , , , , , , , , , | Leave a comment

Spa-Francorchamps – LeMans Dress Rehearsal this Weekend

Posted on 9 May 2025 by Ken Zino

The third race of the FIA World Endurance Championship (WEC) will see a multi-brand battle at the Spa-Francorchamps circuit. In what is the dress rehearsal for the 24 hours of LeMans in June at Circuit de la Sarthe. Aston Martin, Cadillac, Corvette, Ferrari, Lexus, Porsche and Toyota, among others will take to the 4.352 mile, 19 turn track with fast sweeping corners.*

Ferrari AF Corse took its third successive pole position in 2025. Antonio Fuoco drove a 1:59.617s lap take  the top spot in the #50 Ferrari AF Corse 499P. Fuoco took the pole by a mere 0.347s. The #83 AF Corse Ferrari joined the #50 car on the front row of the grid, as Robert Kubica was the only other driver to dip below the two-minute mark with a 1:59.964s best run. Making it a 1-2-3 for Ferrari was Antonio Giovinazzi in the Imola-winning #51 Ferrari AF Corse 499P. He set a 2:00.201s best in the car that had been repaired after the Italian crashed in the FP2 session on Thursday afternoon. Giovinazzi survived a late scare with a gravelly slide on the exit of Les Combes. Continue reading →

Posted in auto news, car sharing, performance, racing, results, shows and events | Tagged , , , , , , , , , , , , , | Leave a comment

Cabin Fever at Corvette?

Posted on 7 May 2025 by Ken Zino

Chevrolet (NYSE: GM) said today that for the 2026 model year, the entire Corvette* lineup of  Stingray, E-Ray, Z06, and ZR1will have an interior  cabin with larger and more advanced driver-centric displays and fresh interior colorways, finishes and materials.

“Corvette is the ultimate American sports car, which is why it has remained the luxury sport segment leader for more than 20 years – with the next competitor a distant second in terms of market share,” said Scott Bell, vice president, Chevrolet. “With these updates, the mid-engine Corvette will continue to cement its leadership for years to come.” Continue reading →

Posted in auto news, design and styling, electronics, marketing, performance, shows and events | Tagged , , , , , , , , , , | Leave a comment

Nostalgia Marketing – 2026 Corolla Hatchback FX Edition

Posted on 6 May 2025 by Ken Zino

Toyota (NYSE:TM) said today in Texas that for the 2026 model year, the Corolla Hatchback will have an FX edition, which has been dormant in the model since the 1987 FX16. Based on the SE grade Corolla, it should appear in Toyota Dealerships during fall of 2025. The new Hatchback FX Edition will be available in three color choices: Inferno, Ice Cap, and Blue Crush Metallic. There will be 1600 Corolla Hatchback FX Editions assembled for the U.S. Additional details and pricing for the full Corolla lineup will be shared later this year.

“The Corolla Hatchback FX adds a black vented sport wing for aggressive flair and improved aerodynamics. The 18-inch gloss white-finished alloy wheels with black lug nuts give an unexpected wow factor,” Toyota said. Power of the Corolla Hatchback FX Edition is a 2.0-liter Dynamic-Force direct-injection inline four-cylinder engine with claimed ratings of 169 horsepower at 6600 rpm and 151 lb.-ft. peak torque at 4800 rpm. It has a Toyota-estimated 33 combined MPG rating. Continue reading →

Posted in auto news, connected vehicles, marketing, new vehicle, performance, shows and events | Tagged , , , , , , , , , | Leave a comment

Annals of Marketing – Lotus Emira Clark Edition

Posted on 2 May 2025 by Ken Zino

Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.

“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said. Continue reading →

Posted in auto news, design and styling, marketing, performance, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Milestones – Seven Million U.S. Assembled BMWs

Posted on 1 May 2025 by Ken Zino

“This beautiful BMW ALPINA XB7 is a testament to the great products we have, the quality of our supplier network, and the unwavering commitment and dedication of our valued associates,” said Dr. Robert Engelhorn, president and CEO of BMW Manufacturing. “For over 30 years, BMW has proudly invested in South Carolina and its people, creating a remarkable legacy. We are excited about our future as we prepare to assemble fully electric vehicles at this plant.” Continue reading →

Posted in auto news, manufacturing, milestones, performance, shows and events | Tagged , , , , , , , , | Leave a comment