Category Archives: performance

Nostalgia Marketing – 2026 Corolla Hatchback FX Edition

Toyota (NYSE:TM) said today in Texas that for the 2026 model year, the Corolla Hatchback will have an FX edition, which has been dormant in the model since the 1987 FX16. Based on the SE grade Corolla, it should appear in Toyota Dealerships during fall of 2025. The new Hatchback FX Edition will be available in three color choices: Inferno, Ice Cap, and Blue Crush Metallic. There will be 1600 Corolla Hatchback FX Editions assembled for the U.S. Additional details and pricing for the full Corolla lineup will be shared later this year.

“The Corolla Hatchback FX adds a black vented sport wing for aggressive flair and improved aerodynamics. The 18-inch gloss white-finished alloy wheels with black lug nuts give an unexpected wow factor,” Toyota said. Power of the Corolla Hatchback FX Edition is a 2.0-liter Dynamic-Force direct-injection inline four-cylinder engine with claimed ratings of 169 horsepower at 6600 rpm and 151 lb.-ft. peak torque at 4800 rpm. It has a Toyota-estimated 33 combined MPG rating. Continue reading

Posted in auto news, connected vehicles, marketing, new vehicle, performance, shows and events | Tagged , , , , , , , , , | Leave a comment

Annals of Marketing – Lotus Emira Clark Edition

Lotus* said today that it will honor one of its works drivers with the introduction of the Emira Clark Edition, in collaboration with the Jim Clark Trust. This model, limited to just 60 cars for selected markets, will make its world debut leading at the Formula 1 Miami Grand Prix. The Emira Clark Edition pricing will be £115,000 in the UK,€140,000 in Germany.

“The legacy of Jim Clark and Team Lotus is forever etched into the history of motorsport. In 1965, Clark secured the Formula 1 World Championship with Team Lotus and triumphed in the iconic Indianapolis 500 – a remarkable double victory that remains unmatched to this day. That same year, Clark further demonstrated his extraordinary talent with championship victories in Formula 2 and the Tasman Series in Australia and New Zealand, as well as winning touring car races in a Lotus Cortina,” Lotus said. Continue reading

Posted in auto news, design and styling, marketing, performance, shows and events | Tagged , , , , , , , , , , , | Leave a comment

Milestones – Seven Million U.S. Assembled BMWs

“This beautiful BMW ALPINA XB7 is a testament to the great products we have, the quality of our supplier network, and the unwavering commitment and dedication of our valued associates,” said Dr. Robert Engelhorn, president and CEO of BMW Manufacturing. “For over 30 years, BMW has proudly invested in South Carolina and its people, creating a remarkable legacy. We are excited about our future as we prepare to assemble fully electric vehicles at this plant.” Continue reading

Posted in auto news, manufacturing, milestones, performance, shows and events | Tagged , , , , , , , , | Leave a comment

Porsche 911 GT3 – Sets Nordschleife Record

“More and more 911 GT3 customers are opting for the six-speed manual transmission. And more and more often we are asked by these customers how fast a 911 GT3 with manual transmission would be on the Nordschleife,” said Andreas Preuninger, Director GT Model Line. “We have now answered this question and – although we know that the variant with PDK seven-speed is significantly faster – we drove our official lap time with a manual six-speed gearbox. Even without the automated, super-fast and precise gearshifts of the PDK, and with a conventional instead of electronically controlled limited-slip differential, the new 911 GT3 shaved ~3.6 seconds off the time of its predecessor with PDK.” Continue reading

Posted in auto news, marketing, milestones, performance, shows and events | Tagged , , , , , , , , | Leave a comment

VW Shows 2026 Tiguan SEL R-Line Turbo

Volkswagen of America has unveiled the all-new 2026 Tiguan SEL R-Line Turbo at the New York Auto Show, which will be the nameplate’s top trim beginning in the 2026 Model Year starting this fall. The Tiguan Turbo incorporates the “refined” aspects of the 2025 Tiguan adding 67 more horsepower to give the compact SUV more oomph. The 2.0-liter EA888 turbo four-cylinder engine is rated at 268 horsepower and 258 pound-feet of torque, an increase of 67 hp and 51 lb.-ft. compared to the base engine

“The improved performance compared with the base engine comes from a number of changes. The engine has a larger turbocharger that enables higher boost pressure, combined with a lower 10.5 to one compression ratio. Internally, the engine benefits from stronger pistons and connecting rods, as well as a nitrided crankshaft. The engine also has oil cooling for the pistons, as well as variable valve lift on both the intake and exhaust side. It still uses Miller-cycle technology to help improve fuel economy compared to a conventional four-cycle engine, and runs on regular gasoline,” VWoA said. Continue reading

Posted in auto news, engineering, marketing, new vehicle, news analysis, performance, shows and events | Tagged , , , , , , , , | Leave a comment

FIA WEC – Aston Martin Valkyrie Makes EU Debt at Imola

Aston Martin said today that this weekend its Valkyrie hypercar makes its European race debut at the second round of the 2025 FIA World Endurance Championship (WEC), the 6 Hours of Imola to be contested on 20 April 2025.

“The first ‘Le Mans Hypercar’ (LMH) to be produced by Aston Martin, Valkyrie is the only car in the WEC’s premier category derived from a road-legal hypercar. Its global debut, masterminded by the works Aston Martin THOR team in at the Qatar 1812km of Qatar in February, began an historic season for the British machine. Valkyrie is the only LMH to compete in both the FIA WEC and in North America’s IMSA WeatherTech SportsCar Championship and scored a top-10 finish on its US debut at the 12 Hours of Sebring – renowned as North America’s toughest endurance race – in March,” Aston Martin claimed. (It was an all Ferrari at Qatar in February with the Italians Placing One, Two and Three after the 1812km race. Moreover Imola is Ferrari’s home circuit. – AutoCrat) Continue reading

Posted in auto news, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , , , | Leave a comment

Concepts of What Could be a C9 Corvette Concept?

The algorithmic-driven world of electronic media is taking over traditional automotive marketing communications. In the latest example, General Motors (NYSE:GM) used the opening of a new UK advanced design studio to show a concept of what a future concept of the next generation C9 Corvette might look like. The publicity ploy involves multiple studios that will see additional Corvette concepts revealed throughout 2025. Concepts of what could ultimately be a concept of what could be a production hypercar. In short, concepts, almost ad infinitum.

“Our advanced design team’s mandate extends well beyond creating production vehicles,” said Michael Simcoe, senior VP of global design. “While they collaborate within our global design network on production and concept vehicle programs, these teams are primarily tasked with imagining what mobility could look like five, 10, and even 20 years into the future and driving innovation for GM.” Continue reading

Posted in auto news, design and styling, new vehicle, news analysis, performance, shows and events | Tagged , , , , , , , , , , | Leave a comment

Mercedes-AMG Hybrid Wagon Coming to the U.S.

Mercedes-Benz USA (MBUSA) said today that its first performance hybrid wagon from Mercedes-AMG will be offered in U.S. later in the 2025 calendar year. There will be 12 exterior paint colors, including four MANUFAKTUR hues, along with the optional AMG Night Package, AMG Night Package Plus and AMG Exterior Carbon Fiber Package. Standard are 20-inch AMG 5-Twin Spoke wheels with 20-inch AMG 10-Twin Spoke and 21-inch AMG Forged Cross-Spoke wheels in several finishes are optionally available. Continue reading

Posted in auto news, electric vehicles, marketing, mobility company, new vehicle, news analysis, performance, shows and events | Tagged , , , , , , , , , | Leave a comment

Mercedes-Benz USA Posts Q1 Sales Drop

Mercedes-Benz USA (MBUSA) reported Q1 2025 group* sales of 67,400 Passenger Cars. Mercedes-Benz Vans reported Q1 2025 group sales of 7700 units, bringing MBUSA to a total of 75,100 vehicles for the first quarter of the year. Amidst the generally tepid sales results is a sharp 52% decline in van sales.

“I am proud to see our teams and valued dealer partners continue to work together with an unwavering focus on the core of our business – our valued customers. We closed Q1 in a very strong position for wholesale group sales and celebrated our best-ever March in MBUSA’s history for retail sales,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA. Continue reading

Posted in auto news, economy, news analysis, performance, sales | Tagged , , , , , , , , , | Leave a comment

Indy 500 Veteran Shigeaki Hattori Dead at 61

Shigeaki Hattori, one of eight Japanese-born drivers to compete in the Indianapolis 500, died April 5 in a car accident in Huntersville, North Carolina. He was 61.

“The native of Okayama in southern Japan, Hattori competed at Indianapolis Motor Speedway three times, earning a pair of starts. After serving as the first alternate to the 33-car field in 2001, he finished 20th in 2002 for Bradley Motorsports, completing 197 laps. The next year, he finished 30th driving for AJ Foyt Racing as the car’s fuel system failed. Those two races in the “500” were among Hattori’s 34 career INDYCAR SERIES starts in a four-year span that ended in 2003. His best series finish came at Texas Motor Speedway when he finished sixth in 2002,” the Indianapolis Motor Speedway said this morning. Continue reading

Posted in auto news, people, performance, shows and events | Tagged , , , , , , , , , , , , , , | Leave a comment

Aston Martin Debuts Vanquish Volante

Aston Martin in Gaydon today announced the arrival of the new Vanquish Volante. It is the fastest, most powerful open top (convertible in Brit speak – AutoCrat) series production Aston Martin to date. It shares with the coupe the claim as the fastest, most powerful front-engine production car on sale today. Continue reading

Posted in auto news, design and styling, electronics, engineering, marketing, milestones, new vehicle, news analysis, performance, shows and events | Tagged , , , , , , , , , | Leave a comment

First Look – 2025 Audi RS-3 Sedan

Audi of America today released pricing and specifications for the 2025 Audi RS 3. It retains the Nürburgring-Nordschleife record in the compact class. It also has the unique Audi five-cylinder engine.

Audi said the RS-3, “reaffirms the compact sport sedan’s position as the attainable entry point to the Audi Sport portfolio. Featuring a combination of visual enhancements to both the interior and exterior, more standard equipment, and performance benefits of fine-tuning; the latest rendition of the RS 3 invites drivers to experience the progressive union of luxury with the track-proven performance demonstrated through the new record lap set in the compact vehicle class on the Nurburgring-Nordschleife with 7:33.123 minutes.” Continue reading

Posted in auto news, engineering, marketing, new vehicle, news analysis, performance | Tagged , , , , , , , , , | Leave a comment

Cadillac Formula 1 Team to Run in 2026

“We’re thrilled the Cadillac Formula 1 Team is official, as the team has been accelerating its work,” said GM President Mark Reuss. “We’re incredibly grateful for the support from the FIA and Formula One Management leadership for us and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.”

The integration between TWG Motorsports (it also owns Spire Motorsports, Andretti Global and Wayne Taylor Racing – AutoCrat.) and GM creates a badly needed American team for is claimed to be a global series. Continue reading

Posted in auto news, electronics, engineering, marketing, milestones, news analysis, performance, racing | Tagged , , , , , , , , , , , | Leave a comment

Interlagos Lap Record – Taycan Turbo GT

A Taycan Turbo GT* set a time of 1:42.1 minutes on the 4.3-kilometer Interlagos circuit on 5 February 2025, Porsche said today. The lap time trimmed almost eight seconds off the record set by the Taycan Turbo S in 2022 (1:49.8 minutes). It was also just under a second inside an earlier production-car lap record set by the 911 Turbo S (1:43.087 minutes).

“Coming to Interlagos and getting behind the wheel of the Taycan Turbo GT right after winning the 24 Hours of Daytona was an incredible experience. I expected the strong acceleration and brutal torque but, ultimately, it was the overall performance that really impressed me,” said Porsche works driver Felipe Nasr who was at the wheel. Continue reading

Posted in electric vehicles, engineering, milestones, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , , | Leave a comment

Genesis Magma Racing in 2026 FIA WEC

Genesis is into motorsports, with plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027 with an Oreca-based car called GMR-001 Hypercar. “At Genesis Magma Racing, hyperspeed isn’t just a concept – it’s a reality,” said Team Principal Cyril Abiteboul in a recent interview with the Genesis newsroom.

“Building the team together and putting the different building blocks together is a challenge because nothing existed at first. It’s not just a car that we need to build. It’s a racing team. An organization. A new identity,” said Abiteboul. Continue reading

Posted in auto news, marketing, milestones, performance, racing | Tagged , , , , , , , , , , , | Leave a comment