Steering Loss – Ford Recalls F-Series Trucks

Posted on 29 September 2025 by Ken Zino

Ford Motor Company (NYSE: F) is recalling ~116,000 model-year 2020-2021 F-250, F-350, and F-450 vehicles. The steering column upper shaft may detach from the steering column and result in a loss of steering control. HL Mando made the part in Korea. During the first half of 2025 Ford Motor booked a $1.3 billion loss from repairs of vehicles under warranty, cancellation of plans to build an electric sport utility vehicle and other one-time costs. Ford is operating under a consent order from NHTSA because of its handing of recalls.

“The steering column upper shaft hard slider does not satisfy anti-pull apart load specifications,” Ford said in the required safety defect recall documents made public by the National Highway Traffic Safety Administration (NHTSA) this morning. Continue reading →

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Honda, Astrobotic Start Study of Lunar Power

Posted on 29 September 2025 by Ken Zino
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American Honda Motor Company and Astrobotic Technology today announced a joint-development agreement aimed at developing a scalable and integrated power supply for sustained lunar surface missions.

“The collaboration between Honda and Astrobotic marks a pivotal step toward creating scalable power solutions for long-term lunar surface missions. Powered by core Honda technologies, our regenerative fuel cell system is designed to provide efficient energy storage and regeneration to support sustained human life on the Moon, as well as advance zero-emission applications on Earth,” claimed Derek Adelman, chief engineer, Space Development Division, American Honda Motor Company. Continue reading →

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Climate Change – CARB Adopts Five-Year Research Plan

Posted on 26 September 2025 by Ken Zino
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The California Air Resources Board (CARB) has adopted its Five-Year Strategic Research Plan for 2025–2030, “reaffirming the agency’s commitment to science-driven policymaking that protects public health and addresses the growing threats of climate change.” The plan outlines CARB’s research priorities in five areas – health, ambient air quality, climate, mobile sources, and sustainable transportation, housing, and communities. Environmental justice and economic concerns are addressed throughout the five areas.

“While the federal government recklessly dismantles decades of proven science and undermines public trust, California is doubling down on facts, data and accountability,” said CARB Chair Liane Randolph. “This plan isn’t just a roadmap for cleaner air and smart climate action; it’s a declaration that science still matters. We’re building policies that are resilient, adaptive and rooted in evidence.” Continue reading →

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Lexus Adds F-Sport Trim to the 2026 LX 

Posted on 26 September 2025 by Ken Zino
Ken Zino of AutoInformed.com on Lexus Adds F-Sport Trim to the 2026 LX

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Lexus said today that the LX for the 2026 model year will offer an F SPORT Appearance Package, available exclusively on the LX 700h F SPORT Handling model. The package has color-keyed lower front and rear bumper accents, black outside mirror covers, black rear spoiler winglets, and color-keyed running board accents. The 2026 LX is offered in five grades: Premium, F SPORT Handling, Luxury, Ultra Luxury, and Overtrail. For the first time a Hybrid Powertrain is available. Pricing ranges from $107,950 to $142,450. The 2026 LX lineup is assembled at Toyota Auto Body Yoshiwara.

The Overtrail grade offers additional equipment “to help customers revel in the exploration of the outdoors. It exudes a tough and rugged persona too: offering exterior color Earth1  and, inside, Black or Stone Brown semi-aniline leather-trim on the seats and door panels with Stone Brown stitching and Black Open Pore wood accents on the center console and door panels. Continue reading →

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CARB Delays ZEV Requirements for Truck Fleets

Posted on 26 September 2025 by Ken Zino
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Heavy-duty vehicle public fleet owners subject to California’s Advanced Clean Fleet (ACF)* regulation have new flexibility in meeting the regulation’s requirements along with streamlined processes for applying for exemptions. The California Air Resources Board (CARB) approval of amendments to ACF yesterday that will help state and local fleets continue introducing zero-emission vehicles (ZEVs) to their fleets while “providing clarity, certainty and flexibility in ACF’s implementation.”

“Today’s approval of amendments to ACF – a critical component in the state’s efforts to achieve emissions reductions for a healthier future for all residents – keeps California advancing towards the cleanest fleet in the nation and provides flexibilities to help ensure a smooth implementation,” said CARB Chair Liane Randolph. Continue reading →

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Annals of Marketing – Carrera GT 25 Anniversary and ZEPETO

Posted on 26 September 2025 by Ken Zino
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Porsche and Arthur Kar have teamed to launch an exclusive capsule collection celebrating the 25th anniversary of the Carrera GT. ZEPETO, a global avatar platform, is partnering with Porsche as it marks the anniversary. Attached to the collection launch, Porsche presents a Paris showcase and exhibition near the Champs-Élysées. ZEPETO is extending the audience to millions of global users. Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.

“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage. Continue reading →

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Annals of Marketing – Subaru Connection Hub

Posted on 25 September 2025 by Ken Zino
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Subaru of America today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. Customers will begin to see the Subaru Connection Hub at participating retailers in 2026.*

“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America. Continue reading →

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September 2025 U.S. Vehicle Sales Forecast Flat. Global Sales Better

Posted on 25 September 2025 by Ken Zino
Ken Zino of AutoInformed.com on September 2025 U.S. Vehicle Sales Forecast Flat. Global Sales Better

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Total U.S. new-vehicle sales for September 2025, including retail and non-retail transactions, are projected to reach 1,232,200, a 0.1% increase year over year, according to a joint forecast from J.D. Power and GlobalData released today. September 2025 has 24 selling days, one more than September 2024. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 4.5% from 2024.*

“In aggregate, September sales results point to another month of strong demand for new vehicles. However, as has been the case for the past few months, assessing the health of the industry requires a closer look at the underlying market dynamics,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading →

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Audi of America Debuts 2026 A6 Sedan

Posted on 24 September 2025 by Ken Zino
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Audi of America today announced the latest specifications and pricing for its ninth-generation upper mid-sized luxury sedan, the all-new 2026 Audi A6. An optional Sport plus package brings S model dynamics and equipment to the A6 model line.*

“Embodying the most quintessential parts of the Audi brand’s DNA, the 2026 A6 sedan arrives in America with an all-new modern and sophisticated design inside and out. Engine performance has been improved and, with its enhanced dynamic capabilities, the all-new A6 is both quicker and better handling than the previous generation. Continue reading →

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Subaru 2026 BRZ Starts at $37,055

Posted on 24 September 2025 by Ken Zino
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Subaru of America today announced pricing on the 2026 Subaru BRZ rear-wheel-drive sports car. The 2026 BRZ will arrive in retailers early next year with a starting price of $35,860 MSRP, the same as the outgoing model.* The lineup includes Limited, tS, and a new limited-production Series.Yellow (sic) edition. The BRZ Premium trim level is discontinued for 2026.

“Our streamlined BRZ lineup reflects our buyers’ preferences in a lightweight, performance coupe with technology and creature comforts found in BRZ Limited and BRZ tS trim levels, which more than 90% of our buyers chose last year,” said Bill Stokes, Car Line Planning Manager for Subaru of America, Inc. Continue reading →

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Trump Tariffs – Auto Brand Loyalty Matters But…

Posted on 24 September 2025 by Ken Zino
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Tariffs have introduced greater volatility into new-vehicle shopping behavior. However, brands with strong reputations, such as Toyota and Honda, continue to retain loyal customers. This is according to the considered view expressed in the J.D. Power 2025 U.S. Automotive Brand Loyalty StudySM released today.

“Brand loyalty matters to vehicle buyers because it’s often associated with higher residual values, making vehicles from trusted brands a more financially sound choice over time,” said Tyson Jominy, senior vice president of data & analytics at J.D. Power. Continue reading →

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Caterham Competitor – New Zenos E10 RZ

Posted on 24 September 2025 by Ken Zino
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Zenos Cars today revealed in engineering prototype form the new Zenos E10 RZ. Zenos Cars is a partnership between former Caterham Cars CEO Ansar Ali and COO Mark Edwards. They both also worked together at Lotus. Ali and Edwards have more than 30 years of experience in the niche sports car sector. The Zenos name is a combination of ‘Zen’ to represent purity, and ‘os,’ roughly Latin for ‘vertebra.’

“The start of a new generation of cars for Zenos, the marque will once again focus on innovation and ingenuity as it seeks to do more with less, in the tradition of the Great British sports cars manufacturers that inspired the company’s founding,” Zenos said. Continue reading →

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CARB – Zero-Emission Vehicle Transition Ahead of Schedule

Posted on 23 September 2025 by Ken Zino

Zero-emission medium- and heavy-duty vehicle sales continued to rise in California during 2024, with manufacturers reporting 30,026 zero-emission trucks, buses, and vans sold — representing nearly 23% of all new Class 2b–8 vehicle sales. The data is according to information reported by manufacturers to the California Air Resources Board (CARB), which released it today. That figure is more than double the minimum statewide requirement for the 2024 model year and marks the highest total of sales ever reported. Since 2021, more than 57,000 ZEVs have been sold in California’s medium- and heavy-duty market, and statewide ZEV truck sales have now increased for the fourth consecutive year.*

“This continued growth in zero-emission truck sales shows that manufacturers are stepping up to meet California’s clean air goals and that the transition to cleaner fleets is accelerating,” said CARB Chair Liane Randolph. Continue reading →

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GM 1940 Design Sketches Found in Rochester NY

Posted on 23 September 2025 by Ken Zino
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“Nobody knows how the binder journeyed from Detroit to upstate New York. When Josh Quick found it in a barn at an estate sale, he grabbed it without thinking. It was only days later, while flipping through the pages, that Quick realized he was holding a missing piece of General Motors history,” Bob Sorokanich, senior editor, GM News posted last week.*

In 2024, Josh Quick went to a farm estate sale in the small town of Conesus, about 45 minutes south of Rochester, New York, on the hunt for antique tractor parts. He thought he’d hit the jackpot. “I asked the guy, what do you want for all this stuff? He said, ‘two cases of Busch Light beer,’” Quick told GM News. Continue reading →

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Facing Road Rage? You’re Not Alone as It Grows

Posted on 23 September 2025 by Ken Zino
Ken Zino of AutoInformed.com on Facing Road Rage? – You’re Not Alone as It Grows

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A new study from the AAA Foundation for Traffic Safety* released today shows that an astounding 96% of drivers admit to engaging in aggressive driving behaviors during the past year. The study also found that the more drivers are exposed to aggressive behavior on the road, the more likely they are to drive aggressively themselves. This non-virtuous  upward cycle of aggressive driving and road rage is energizing a culture where impatience and hostility are becoming the norm behind the wheel.

“Driving can be a stressful experience due to behaviors of others on the road and how you respond to various situations. Our study finds that experiencing various forms of aggressive driving behaviors is common for almost all motorists and many drive aggressively,” said Dr. David Yang, president and executive director of the AAA Foundation for Traffic Safety. Continue reading →

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