Toyota (NYSE:TM) Prius enters the 2023 model year when it is now scheduled to appear in US showrooms next month as a hedge against the ongoing auto industry rush to convert to EVs. With nine hybrid models, soon to be ten with the addition of the all-new Toyota Crown, two plug-in hybrid models, the new bZ4X battery electric vehicle and the zero-emission hydrogen fuel cell Mirai, Toyota will offer 14 electrified vehicles next year it said today in a release.
Development goals appear to be based on styling and marketing and not breakthrough jumps in technology at conservative Toyota. This approach has generally served Toyota and its customers well when it comes to quality and durability. It is however getting pushed by other makers in the technology race. Worse, perhaps, the capital markets are questioning Toyota’s strategy at a time when capital is needed. (Autoinformed.com: First Look: Toyota Crown Returns to the US; Toyota to Cut AA Shares for Sustainable Development) Continue reading










NHTSA Verifies Additional Chrysler Takata Fatality
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The National Highway Traffic Safety Administration (NHTSA) this morning verified another Takata airbag inflator rupture fatality, bringing the total number of Takata fatalities confirmed this year to five on vehicles that were recalled.
One person died in a recent crash in a 2010 Chrysler 300 where the Takata driver’s side air bag inflator ruptured – sending shrapnel into the interior. This brings the total of Takata fatalities to 24, and the third confirmed this year in a Fiat Chrysler sedan. Continue reading →