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General Motors and BrightDrop today along with Canadian Prime Minister Justin Trudeau and Ontario Premier Doug Ford in Ingersoll, Ontario announced the opening of Canada’s first full-scale electric-vehicle manufacturing plant.
With taxpayer-financed support from both Canadian governments, GM has retooled the CAMI Assembly plant become the new global manufacturing home of BrightDrop’s fully electric delivery vans starting with the BrightDrop Zevo 600 electric delivery van.
CAMI expects to produce 50,000 Zevo vans annually by 2025. Scaled production is expected to begin with Zevo 600 models in January 2023 and Zevo 400 models in late 2023. In the US, BrightDrop completed delivery of the first Zevo 600s to FedEx last year.
“When we invested in GM’s project to build Canada’s first full-scale electric vehicle manufacturing plant in Ingersoll, we knew it would deliver results,” said Justin Trudeau, Prime Minister of Canada. “Today, as the first BrightDrop van rolls off the line, that’s exactly what we’re seeing. This plant has secured good jobs for workers, it’s positioning Canada as a leader on EVs, and it will help cut pollution. Good jobs, clean air, and a strong economy – together, that’s the future we can build.” Continue reading →
Chief Marketing Officer Suzy Deering Abruptly Flees Ford Blue
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Ford Motor announced today that Suzy Deering is departing the company effective 9 Dec. It was an abrupt exit for Deering who has served as Ford’s global chief marketing officer for not quite two years, overseeing brand communication, e-commerce and digital strategy, as well as the go-to-market strategy for Ford Blue while supporting the future vision of Model e. Deering made the announcement on Wednesday on Linked In, likely prompting the Ford response. (AutoInformed.com: Ford Motor Structure Threatens Viability. Vast Reorg Coming)
Let the media speculation begin. However, as we have noted Ford Blue – the old internal combustion engine business that is being phased out is not the future of Ford Motor. Neither now is it the future of Ms. Deering. Continue reading →