With more than 125,000 Broncos orders placed, and 190,000 reservations in the U.S. and Canada, Ford Motor is now shipping its Gen 6 2021 Bronco from the revamped Michigan Assembly Plant. The sequel two-door and first-ever four-door models are finally on their way to Ford dealerships.
If you want to ride the beast, just bring money, not bitcoins: MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. In 1965, the Michigan Truck Plant — now the Michigan Assembly Plant — began production of an off-road SUV: the original Ford Bronco. Bronco continued through five generations and ended production on June 12, 1996. In that 31-year span, Ford produced more than 1.1 million Broncos. (See also Mexican-Built 2022 Ford Maverick Hybrid Shrinks Size, Price; Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)
Prospective Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for personalization, enabling dealers to provide “outfitting-on-demand” for individual needs – just like MOPAR does for Jeep – from a 1.7 million square foot Modification Center (the old, closed Wayne Assembly Plant), adjacent to Michigan Assembly. It offers Bronco two- and four-door model customization including safari bar, roof racks, exterior graphic packages and additional accessories as more are added to the catalog. (AutoInformed – Ford Bronco Sequel Appears with First-Ever Four-Door)











Ford Follows GM: Q2 2021 Earnings to Exceed Its Expectations
Jim Farley during the reveal of the all-new 2020 Ford Explorer, Jan 2019.
In an attempt to protect its stock from the capital markets, CEO Jim Farley will tell Deutsche Bank auto conference today that Ford anticipates adjusted EBIT to be significantly better than in second-quarter of 2020. However, net income for Q2 of 2021 is expected to be substantially lower than a year ago, when results included a $3.5 billion gain on Ford’s investment in Argo AI. Ford plans to announce second-quarter results and provide its outlook for the second half of the year on July 28.
This “follow the leader” move is the result of unfortunate timing and lingering suspicions that the future of the automotive business with automated vehicles, fuel cells and other connected car technologies will consume enormous amounts of capital that will hurt shareholders, which in the case of Ford contains numerous family members. Yesterday, GM said it will increase its EV and AV investments from 2020 through 2025 to $35 billion. This is a, gulp, 75% increase from its initial pledge announced prior to the ongoing pandemic. Continue reading →