Ford Motor in the beginning yet again of another multiyear reorganization reported a $1.3 billion loss on $127.1 billion in revenue for 2020 and a $2.8 billion net loss on $36 billion in revenue for Q4.
Chasing General Motors, Ford said it would increase its planned investments in electric and autonomous vehicles to more than $22 billion and $7 billion in turn through 2025. GM caught the industry by surprise when it said it would have 30 new EVs globally during roughly that period. It was the latest Ford attempt to appease the capital markets which remain skeptical about the lackluster performance of the Dearborn based automaker. (See AutoInformed.com on Environmental About Face – General Motors Ditching Internal Combustion Engines by 2035. Carbon Neutral by 2040?) Continue reading











Second Chattanooga Motorcar Festival Now in October 2021
Corky Coker, left, with Linda Vaughn and the 2019 Grand Marshal, Brian Redman, at the 2019 Chattanooga Motorcar Festival award ceremony.
Joseph “Corky” Coker has been named the Grand Marshal for the 2021 Chattanooga Motorcar Festival. At the inaugural event, in 2019, Coker was recognized as the Festival’s “Honored Collector.” The 2020 Festival, originally scheduled for October was postponed until Oct. 15-17, 2021, due to pandemic restrictions. The Festival will return this year with a “more dynamic schedule of fun events for car fans and families alike.” Racing star Brian Redman, the inaugural 2019 Grand Marshal, returns to as Grand Ambassador of the Festival.
Born in Athens, Tenn., Coker worked for his father Harold, who opened the Coker Tire Company in Chattanooga in 1958, sweeping floors and cleaning wide whitewalls. Having grown up on the family farm, Coker originally planned to become a veterinarian but soon discovered that he actually enjoyed working at the tire store. “I suddenly realized that selling hot-rod and Model A tires to these guys made them very happy,” he said. “I really got my head into it and started developing some ideas and goals of my own.” Continue reading →