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Cherry blossoms are celebrated in the centuries-old Japanese tradition of “Hanami” or “flower viewing.” During Hanami, families and friends gather beneath the delicate pink blooms of cherry trees for picnics and celebrations, enjoying the transient beauty of the season, Rolls Royce noted today. A client in Japan wished to capture their cherished Hanami memories, spanning childhood and parenthood. Thus is the backstory of the latest custom or bespoke Phantom Cherry Blossom. This is a one-of-one Phantom commission said to be inspired by the fleeting beauty of the Sakura blooms and a Japanese client’s formative memories of this natural spectacle.
“Cherry blossoms are cherished in Japan as a symbol of the ephemeral nature of life and the beauty of transience. With this magnificent commission, we translate an internationally renowned moment into our pinnacle motor car, Phantom, with exquisite embroidery comprising more than 250,000 stitches. For the first time at Rolls-Royce, we have applied three-dimensional embroidery that gives the falling flower petals a tactile, sculptural quality. Developed using ancient Japanese stitching techniques, this motor car represents a deeply personal memory for the client and demonstrates the power of Bespoke in uniting individual meaning, heritage craftsmanship and modern artistry,” said Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars. Continue reading →
Annals of Marketing – Stellantis, Formitalia, Warner Bros.
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Stellantis Design Studio in collaboration with Formitalia and Warner Bros. Discovery Global Consumer Products (WBDGCP0 today introduced The Joker Collection. * This is an all-new furniture line said to be inspired by the eponymous DC Super-Villain. Ihe furniture debuts at Salone del Mobile 2025, Fiera Milano Rho, 8-13 April in Hall 13 – Stand D26/D28.
“We loved the idea of creating this villain’s lair, a welcoming space that fosters a false sense of security in its guests,” said Hugo Nightingale – Global Creative Director at Stellantis Design Studio. Continue reading →