During its 100th anniversary year in 2023, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous year and the highest sales volume in the company’s history, the BMW subsidiary said today. The regions of Europe, Asia and Latin America in particular made a significant contribution to BMW Motorrad’s record sales volume with record sales figures. Germany and North America also contributed to the record result with strong sales.
“I would like to thank our customers all over the world for the great trust they have placed in us again in 2023. With a record result in our anniversary year, BMW Motorrad remains the world’s number one in the premium motorcycle and scooter segment and once again demonstrates the brand’s successful strategic orientation. Our market leadership in numerous segments is based on innovation leadership, our highly attractive product range and our strong brand. Based on these three main success factors, BMW Motorrad is ideally positioned and I am very confident about the year 2024,” said Markus Flasch, Head of BMW Motorrad. Continue reading







Ford Cuts F-150 Lightning Production. Ups Bronco and Ranger
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Ford Motor Company (NYSE: F) today announced plans to create ~900 new jobs as part of a new third crew this summer at Michigan Assembly Plant in Wayne to meet demand for the Bronco and Bronco Raptor SUVs and the all-new Ranger and Ranger Raptor pickup trucks with gasoline powertrains. Ford is also cutting production by dropping a shift at the Michigan Rouge Electric Vehicle Center building the F-150 Lightning, the top-selling electric pickup in the US. Competition is reducing demand and trimming margins. The new 1600-person third crew at Michigan Assembly will include approximately ~700 employees from Ford’s Rouge Complex in Dearborn who applied for job openings.
Ford of course is hemorrhaging red ink in its EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC Sierra, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023.*
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