Category Archives: marketing

Annals of Marketing – Curated by Cadillac

Posted on 12 August 2025 by Ken Zino

“Curated by Cadillac embodies our commitment to delivering an elevated level of customization,” said John Roth, vice president, Global Cadillac. “Drawing upon experience from the ultra-luxury, hand-built CELESTIQ, we are now offering a limited number of CT5-V Blackwing customers an opportunity to create a vehicle that is as unique as their own story.” Continue reading →

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Milestones – 600,000th Mercedes-Benz G-Class

Posted on 6 August 2025 by Ken Zino

The 600,000th unit of the legendary Mercedes‑Benz G‑Class rolled off the production line in Graz, Austria – a G580 with EQ Technology in Obsidian Black Metallic- Mercedes-Benz USA (MBUSA) said this week. Accompanied by the S- and E‑Class, the G-Class is one of the longest-produced model series in the history of Mercedes‑Benz passenger cars. Continue reading →

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Hypercar, Hyper Price – 2026 Corvette ZR1X

Posted on 6 August 2025 by Ken Zino

Chevrolet (NYSE: GM) said today that the 2026 Corvette ZR1X, inarguably the most advanced Corvette ever, will be available with an exclusive, limited production Quail Silver Limited Edition model. It will debut at this year’s “The Quail, A Motorsports Gathering,” in Carmel, California on August 15. There will also be the debut of GM Design’s concept car for the future C9 Corvette. Continue reading →

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Corvette Claims Production Car Records at Nürburgring

Posted on 4 August 2025 by Ken Zino

A Chevrolet Corvette Z06, ZR1 and ZR1X recently ran the 12.9-mile Nürburgring Nordschleife circuit where it’s said, for the first time in the track’s history, an automaker brought three different cars with three non-race-car drivers to record three lap times in a single visit. Three of the Chevrolet engineers who helped develop these cars drove the so-called Green Hell. While amateurs of a sort, all have extensive experience and advanced driving credentials.

“No auto manufacturer has done a Nürburgring lap attempt like this before,” said GM President Mark Reuss. “From development through production, and now at the Nürburgring Nordschleife, the Green Hell, we have clearly shown there is no limit to what our GM engineers and vehicles can accomplish. These are the best Corvettes in history, period.” Continue reading →

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Bosch Finishes Largest Acquisition in Its History

Posted on 1 August 2025 by Ken Zino

The Bosch Group said today that it completed the largest acquisition in its history. The purchase of the residential and light commercial heating, ventilation and air conditioning (HVAC) business from Johnson Controls, and the acquisition of the Johnson Controls-Hitachi Air Conditioning joint venture. They were completed as scheduled on 31 July. The contracts were signed roughly one year ago. The purchase price of 8 billion U.S. dollars (~€7.4 billion) is subject to customary adjustments.

“The entire HVAC industry is in a state of upheaval, and the market and technologies are changing. Bosch is systematically taking advantage of its opportunities and is now moving up to the Champions League in the heating, ventilation, and air conditioning solutions business,” said Stefan Hartung, chairman of the Bosch board of management. Continue reading →

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Audi F1 – Revolut Becomes Title Partner

Posted on 30 July 2025 by Ken Zino

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG. Continue reading →

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Nissan Motor Posts Loss of ¥29.1B for Q1 FY 2025

Posted on 30 July 2025 by Ken Zino

Nissan Motor Company* (7201T and NSANY ADR)** today announced financial results of a ¥29.1 Billion loss for the three months of the Japanese fiscal year ending 30 2025. Both its outlook and future survival remain murky. Continue reading →

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Stellantis Posts H1 2025 Loss of €2.3 Billion

Posted on 29 July 2025 by Ken Zino

Stellantis N.V. (NYSE: STLA)* today announced results for the H1 2025, reporting Net revenues of €74.3 billion, down 13% compared to H1 2024. The breathtaking net loss was -€2.3) billion, including €3.3 billion of net charges excluded from Adjusted operating income, down compared to H1 2024 Net Profit of €5.6 billion. It updated its tariff cost assumptions to an estimated 2025 net tariff of~€1.5 billion (~$1.7B), of which only €0.3 billion was incurred in H1 2025. Continue reading →

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IndyCar – Palou 8 wins for 14 Taking Grand Prix of Monterey

Posted on 28 July 2025 by Ken Zino

Alex Palou driving the #10 DHL Chip Ganassi Racing Honda continued his IndyCar dominance yesterday at Laguna Seca by taking his eighth victory in fourteen races at the Java House Grand Prix of Monterey. Palou set the fastest lap time of the race at 70.7851seconds and 113.821 mph. Christian Lundgaard driving the number 7 Arrow Mclaren with Chevy power finished second. McClaren was also having a banner day in Formula One. McLaren Formula One drivers Lando Norris and Oscar Piastri, finished first and Second at the Belgian Grand Prix. Pato O’Ward in the other Arrow McLaren finished fourth after starting second. O’Ward is the reserve driver for the McLaren Formula One team.  

“Amazing day. Number one! Almost one-two for Honda, but two podium finishes is still great,” said Palou. “We had amazing speed all weekend and got our 8th win of the season. I couldn’t have asked for more from this year. I’m ready and hungry for more, of course, but I couldn’t be more proud (sic) of everything this #10 team has achieved.” Continue reading →

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Automaker Provided Insurance – Honda Joins Growing List

Posted on 25 July 2025 by Ken Zino

American Honda Motor Company has announced the establishment of Honda Insurance Solutions, a licensed insurance agency that will provide the auto insurance needs of Acura and Honda customers. Competitive pricing and coverage options are claimed for autos, motorcycles, RVs, homes. The new Honda agency is working with omnichannel insurance brokerage VIU by HUB to offer  quoting and advice. This is the beginning of a broader insurance strategy with plans to integrate insurance into digital vehicle sales. Continue reading →

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ACEA – June and H1 EU Sales Dropping

Posted on 24 July 2025 by Ken Zino

During the first half of 2025 (H1 2025), new EU car registrations dropped by 1.9% compared to the same period last year, with a large -7.3% year-on-year (YOY) decline for June, according to data released today by the European Automobile Manufacturers’ Association, aka ACEA at AutoInformed after its original French name.**

The lobbying group of 15 major European automakers said that “the battery-electric car market share for H1 2025 stood at 15.6%, still far from where it needs to be at this point in the transition. Hybrid-electric models continue to grow in popularity, retaining their place as the most popular power type amongst buyers.” Continue reading →

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Another Corvette C9 Concept from SoCal

Posted on 24 July 2025 by Ken Zino

“Our Advanced Design teams are dedicated to shaping the future, driving innovation, and exploring what’s possible,” said Bryan Nesbitt, vice president of global design. “The California Corvette concept is another example of forward-thinking design. We invited multiple GM studios to envision Corvette-inspired hypercars, the first of which was revealed by our UK studio in March. The California team has now delivered a complementary study that honors Corvette’s legendary performance, while infusing it with their own distinctive vision.” Continue reading →

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Football marketing – BYD and FC Internazionale Milano

Posted on 23 July 2025 by Ken Zino

The BYD Group, a massive China-based electric vehicle company (1211 HKG) announced the launch of a three-year strategic partnership with FC Internazionale Milano (Inter), becoming the club’s Global Automotive Partner. It’s the latest foray of Chinese EV companies into established markets. 

“BYD’s name means Build Your Dreams, and I think this partnership is a dream for young people, for everybody with a passion for football. Inter Milan is well recognized for its energy, for never giving up, for always fighting for success and for its rapid growth into a global brand with a worldwide fanbase that extends beyond the San Siro stadium and Serie A. These are qualities that BYD shares as a fast-growing brand too – we’re a global green technology company with the dream to fight climate change and cool the earth by one degree. We’re working so hard to do this – we have 120,000 engineers working day and night, producing 45 patents every working day because they love their job and they want to win. This determination, this constant pushing for change and working so hard to make it happen, is something that is really shared between BYD and Inter,” said Stella Li, Executive Vice President of BYD. Continue reading →

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American Honda Joins Tesla Supercharger Network

Posted on 22 July 2025 by Ken Zino

Honda Prologue and Acura ZDX owners now have access to more than 23,500 selected Tesla Superchargers across the United States with the availability of the first Honda-approved NACS-CCS DC fast-charging adapter, the company said today. The only DC fast charging adapter approved by Honda (NYSE: HMC) was tested for performance and compatibility for use with the Prologue and ZDX at any NACS DC fast-charging point. This confirms a previous announcement made in March 2025.

“Planning a road trip just got a lot easier for our Honda and Acura EV owners with access to the Tesla Supercharger network,” said Ryan Harty, assistant vice president of Sustainability & Business Development at American Honda Motor Co., Inc. “Combined with other growing charging networks, Honda and Acura EV drivers now have added peace of mind with a wider range of dependable DC fast charging options nationwide.”

Continue reading →

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Annals of Marketing – Our Volvo Story Sweepstakes

Posted on 22 July 2025 by Ken Zino

“Everyone has a Volvo story and this is about honoring the people who have been a part of our journey, from families who have passed down their Volvo through generations, to the employees and retailers who have helped shape the brand,” said Luis Rezende, President, Volvo Car Americas. “As we celebrate 70 years and the impact we’ve had in the United States, we’re excited to invite consumers to create their own Volvo story with a chance to win a new Volvo EX90, assembled right here in South Carolina. This celebration is not just about where we’ve been but about honoring the people who’ve been with us along the way, and where we’re going next.” Continue reading →

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