Category Archives: marketing

American Honda Forecasts 2026 Sales as Flat

Posted on 14 January 2026 by Ken Zino

American Honda (7267.T and NYSE: HMC) today outlined its 2026 U.S. automobile business outlook during its annual media briefing. It also showed a prototype of the Honda Base Station, a towable travel trailer developed by engineers and designers at its U.S. R&D centers. Basically, the Japanese company is going to focus on lower cost models with package and trim changes because of the affordability crisis that is an industry-wide problem.* [The briefing also underscored another industry trend, the decline of traditional auto shows since it occurred during a media preview day of the Detroit Auto Show. -AutoCrat] Continue reading →

Posted in auto news, design and styling, economy, engineering, manufacturing, marketing, mobility company, news analysis, sales, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Ford Carhartt Partnership on Products, Workforce Expansion

Posted on 13 January 2026 by Ken Zino

“The multi-year strategic partnership is designed to create long-term impact in three critical areas for the Essential Economy: workforce development, community building and durable products that help strengthen and support the skilled trades,” said Jim Farley, Ford Motor Company CEO, and Linda Hubbard, Carhartt CEO. Continue reading →

Posted in aftermarket, auto news, labor issues, manufacturing, marketing, milestones, news, people, shows and events | Tagged , , , , , , , , , , , , , , | Leave a comment

First Look – Cadillac Formula 1 Camouflaged Livery!

Posted on 13 January 2026 by Ken Zino

General Motors President Mark Reuss today revealed the Cadillac Formula 1® Team’s Special Edition testing livery at GM’s new global headquarters, the Hudson’s Detroit building. The livery will be used at the all-team Shakedown Week in Barcelona, Spain, 26 – 30 January, ahead of unveiling the final livery on February 8 at the season-opening Australian Grand Prix. [Practice starts in Melbourne, Australia on March 6. So it’s unlikely the practice cars will be camouflaged enough to hide the racing configuration. Sponsorship logos may be lacking – AutoCrat?] The racing car of sorts will also be on display at the Detroit Auto Show until 25 January. Continue reading →

Posted in auto news, marketing, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Rolls-Royce – 2025 Trends, Innovations, and Achievements

Posted on 12 January 2026 by Ken Zino

“Our clients’ increasing interest and engagement in more ambitious commissions are realized in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today,” said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. Continue reading →

Posted in auto news, customer satisfaction, design and styling, manufacturing, marketing, milestones, mobility company, news analysis, people, quality, sales, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

BMW Group Sales Barely Increase in 2025

Posted on 9 January 2026 by Ken Zino

The BMW Group said today that vehicle sales grew in 2025 to 2,463,715(+0.5%) with resilient performance particularly in Europe and the US, and with electrified models. Electrified vehicles accounted for 26% of total BMW Group sales worldwide in 2025, with fully-electric vehicles representing ~18%. [The questions for 2026 are whether taxpayer subsidized EVs are salable without money on the hood so to speak in the U.S. How increased low-cost Chinese EVs in Europe affect premium brand sales, and the whim or dementia of the moment of the Trump Administration tax and tariff policies affect Global trade – AutoCrat?] Continue reading →

Posted in auto news, economy, manufacturing, marketing, mobility company, news analysis, results, sales | Tagged , , , , , , , , , , , , | Leave a comment

Mercedes AMG 2026 Experience Goes Off-Road

Posted on 8 January 2026 by Ken Zino

Mercedes‑AMG today announced the continuation and expansion of its 2026 AMG Experience season with the inclusion for the first time of off-road driving. “Back by popular demand, AMG Experience’s ‘On Road’ program returns in 2026. This exclusive six-day excursion features … Continue reading →

Posted in auto news, marketing, milestones, mobility company, news analysis, performance, shows and events | Tagged , , , , , , , , , , , , , , , | Leave a comment

Manufacturer Websites Lack Product Details?

Posted on 8 January 2026 by Ken Zino

“One in three new-vehicle shoppers begin their journey without a specific brand in mind, yet nearly all of them still visit an OEM website,” said Cory Maxwell, digital experience consultant at J.D. Power. “While those shoppers are highly engaged, we continue to see that about 20% of OEM sites prioritize branding over the detailed vehicle information shoppers are actively seeking. At that stage, the brand has already done its job by getting shoppers to the site, so what matters most is helping them evaluate the vehicle.” Continue reading →

Posted in auto news, customer satisfaction, marketing, news analysis, shows and events | Tagged , , , , , , , , , | Leave a comment

Chinese RoboVan Maker Neolix Debuts Next Gen Products

Posted on 7 January 2026 by Ken Zino

Neolix, a maker of autonomous logistics products (RoboVan), today announced the debut of its next-generation AI-powered autonomous logistics products at CES 2026. Its full  RoboVan lineup is said to enable large-scale, end-to-end urban logistics. Neolix thinks that autonomous is the cornerstone of the future urban infrastructure.

“Autonomous logistics has reached a critical tipping point, transitioning from experimental pilots to true commercial scale,” said YU Enyuan, Founder and CEO of Neolix. “2025 was a milestone year where we achieved mass deployment, refined our mapless technology, and expanded our global footprint. At CES 2026, we are presenting the global market with our fully integrated autonomous solution in action, showcasing a new generation of urban infrastructure that is always-on, highly efficient, and ready for global growth.” Continue reading →

Posted in auto news, autonomous vehicles, connected vehicles, engineering, manufacturing, marketing, milestones, mobility company, news, news analysis, shows and events, software defined vehicles, transportation | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

UK New Car Registrations at 2M during 2025

Posted on 6 January 2026 by Ken Zino

The UK new car market grew for the third year in a row in 2025, passing the two million mark for the first time since the pandemic, with 2,020,520 new car registrations, according to the latest figures published today by the Society of Motor Manufacturers and Traders (SMMT).* Internal combustion engines remain the biggest selling powertrain but there remains growing demand for electrified cars with one in four buyers choosing electric vehicles. [There also continues industry lobbying demands to delay and use taxpayer subsidies to support the sales of EVs. -AutoCrat] Continue reading →

Posted in auto news, economy, electric vehicles, environment, fuel economy or emissions, manufacturing, marketing, news analysis, results, sales | Tagged , , , , , , , , , | Leave a comment

Ford Motor 2025 U.S. Sales Posted at 2.2 Million

Posted on 6 January 2026 by Ken Zino

Ford Motor Company (NYSE: F) said today that it total deliveries for the year rose 6.0% to 2,204,124 vehicles, with an estimated overall market share of 13.2%. General Motors (NYSE: GM) said yesterday that it led the U.S. auto industry in sales in 2025, posting a 6% increase for the full year at 2,853,299 deliveries. [Ford Motor car sales for 2025 at 45,333 were only a fraction of the total as Ford continues to be predominately a truck company with products that are of limited appeal in major global markets. F-Series accounted for 828,832 of the total – AutoCrat.]

“This past year proved that Ford has the right product and powertrain offering for the lives of our customers,” said Andrew Frick, president, Ford Blue and Model e. “We’re growing share and beating the trend because we offer a great range of products, from accessible entry-level models to high-performance off-roaders. Our growth across record hybrid sales shows that our ‘power of choice’ approach — offering gas, hybrid, and electric — is exactly what consumers are looking for right now.” Continue reading →

Posted in auto news, design and styling, economy, electric vehicles, marketing, mobility company, news analysis, results, sales, shows and events | Tagged , , , , , , , , , , , | Leave a comment

BMW Group Adds Alpina Brand

Posted on 5 January 2026 by Ken Zino

The BMW Group acquired the Alpina trademark rights on 1 January 2026. The Bavarian-based specialty tuner of performance versions of BMW models, now is BMW ALPINA as an exclusive standalone brand under the BMW Group. Alpena will continue produce performance cars at BMW Group assembly plants. [One wonders if this isn’t the pre-cursor to a BMW Formula One team ala Audi buying Sauber? – Autocrat. Read AutoInformed.com on Milestones – Audi F1 at Munich Brand Experience Center] Continue reading →

Posted in auto news, engineering, manufacturing, marketing, mobility company, news analysis, performance, racing, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Milestones – 50 Years of the VW Golf GTI

Posted on 2 January 2026 by Ken Zino

The Volkswagen Golf GTI (VWAGY) turns 50 this year. More than 2.5 million units have been produced to date, according to Volkswagen, In The anniversary s will be celebrated with a variety of national and international events,  and of course an exclusive anniversary model Golf GTI EDITION 50 [footnote 1 below. There will also be world premiere of the first all-electric GTI. But it will be smaller than compact- size versions of a sporty car – AutoCrat]. Continue reading →

Posted in auto news, manufacturing, marketing, milestones, news analysis, shows and events | Tagged , , , , , , , , , , , , | Leave a comment

Chicago Auto Show Shrinks

Posted on 30 December 2025 by Ken Zino

The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, said today that it is cutting media days in half. A media preview will now take place on Friday 6 February from 8 am to 2 pm. The 2 pm conclusion of media activities will allow for a “seamless transition as the show floor is dressed up that evening for the First Look for Charity black-tie gala.” As recently as the second week of November this year, two days were allocated for media day. However, in keeping with a general trend, auto shows are increasingly not viewed as cost effective ways to move vehicles from dealer showroom floors to customers’ driveways Continue reading →

Posted in auto news, customer satisfaction, marketing, milestones, news analysis, shows and events | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Annals of Marketing – Kia and Times Square New Year Partyers

Posted on 29 December 2025 by Ken Zino

“The Telluride signaled Kia’s arrival in the top tier of the world’s automotive manufacturers as the rarest of flagship vehicles to serve as a symbol of innovation and challenge while also being as attainable as it is attractive,” said Russell Wager, vice president, marketing, Kia America. “We are pleased to celebrate our Kia Georgia Team Members at the turn of the New Year as both the Telluride and the change in calendar are transformative points in the Kia journey. The dedication of Team Members at our plant in West Point, Georgia, is what made the Telluride the success that it is today and has helped demand grow each and every year.” Continue reading →

Posted in auto news, marketing, people, shows and events | Tagged , , , , , , , , , , | Leave a comment

ACEA – EU November Car Sales Flat. Tesla Wilts

Posted on 23 December 2025 by Ken Zino

During November 2025 year-to-date (YTD), new EU car registrations increased by a mere1.4% compared to the same period last year, according to data published today by the European Automobile Manufacturers’ Association. [aka ACEA at AutoInformed after its original French name]. Tesla during November dropped -34.2% at 12,130 units continuing its flat spin downward. YTD at 129,024 Tesla is off -38.8%.

“Despite the recent positive momentum, overall volumes remain well below pre-pandemic levels,” ACEA said in a release. “The battery-electric car market share reached 16.9% YTD, in line with projections for the year, yet a level that still leaves room for growth to stay on track with the transition.”

“Hybrid-electric vehicles lead as the most popular power type choice among buyers, with plug-in hybrids continuing to gain momentum,” ACEA , the lobbying group of 16 major European automakers, maintained. Continue reading →

Posted in auto news, economy, electric vehicles, environment, manufacturing, marketing, news, news analysis, results, sales | Tagged , , , , , , , , , , , | Leave a comment