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Category Archives: marketing
A lot of Truckin’ Money – Tundra Ad Campaign Launches
The Tundra campaign was developed using Toyota’s Total Toyota (T2) marketing model, which it claims considers “trans-cultural mainstream audiences across America.” Toyota campaigns are integrated with one strategic brief, creative idea and media plan. This claims Toyota makes for “ a cohesive marketing approach inclusive of multicultural marketing and the total market model.” Continue reading
BMW Takes Majority Share in Chinese JV Brilliance Automotive
BMW Group now holds 75% of the shares in BBA, while its Chinese partner, Brilliance China Automotive Holdings Ltd., indirectly holds the remaining 25%. Last year, a total of 846,237 BMW Group vehicles were delivered to customers in the Chinese market (+8.9% compared to 2020). In 2021, BBA produced more than 700,000 BMW vehicles, with around 23,000 employees. Continue reading
Aston Martin’s Next Formula One car – AMR22 – Revealed
“Formula One is enjoying tremendous popularity, particularly in our key focus markets like the USA and China, helping to amplify the Aston Martin brand, engage a new generation of customers and define our unique position in the crosshairs of ultra-luxury and high-performance,” said Canadian billionaire Lawrence Stroll, father of Lance and Executive Chairman of Aston Martin Lagonda of which he owns ~15%. Continue reading
Posted in marketing, people, racing
Tagged AMR22, Aramco, auto industry commentary, autoinformed.com, f1, formula one, Ken Zino, Lawrence Stroll
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Corvette Racing at Daytona – Same or Different?
Corvette Racing returns to the Daytona after a 1-2 finish in 2021 for the mid-engine Corvette C8.R as part of the GT Le Mans (GTLM) category, which ended at the end of the 2021 season. The new GTD-PRO Corvette C8.R will look similar to the GTLM. A revised wing profile will mean a slightly different level of down-force at the rear of the Corvette. The C8.R will run on customer Michelin tires, under GTD regulations. Continue reading
Kia America – EV6 Starts at $33,400 with Taxpayer Funding
The first dedicated Kia battery-electric vehicle comes to the US in a few weeks after a global reveal last March. EV6 goes on sale in all 50 states, but the performance GT version won’t be available until late 2022. So much for Kia’s original positioning as the sporty brand within the Hyundai Korean auto conglomerate. Continue reading
Posted in electric vehicles, marketing, prices
Tagged auto industry commentary, autoinformed.com, Ken Zino, Kia EV6
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Daytona This Weekend Starts 2022 IMSA Racing Season
The pole is significant beyond it starting position because this is the second yearpoints for qualifying count in the IMSA WeatherTech SportsCar Championship. Last year, the No. 31 Action Express Racing Cadillac DPi-V.R claimed the Daytona Prototype international (DPi) championship over WTR by 11 points – the same margin it gained in qualifying points during the course of the 2021 season. Kamui Kobayashi in the No. 48 Action Express Racing Cadillac DPi V.R was third in the DPi class grid with co-drivers Mike Rockenfeller, Jimmie Johnson and Jose Maria Lopez. Continue reading
Used Car Marketplace Catch Up? GM introduces CarBravo
CarBravo uses the resources of GM, GM Financial and the GM dealer network to create a flexible, shopping and buying service that is already in full use at True Car, Edmunds, Autotrader, Cars Direct and AutoNation, among others. Major automakers have been slow to use the resources of the web, but Covid has forced changes in standard business practices across the vast automotive industry and the aftermarket. Continue reading
BMW – Digital Art Coming in Cars During 2022?
These new modes in BMW geek speak ,filtered through marketing babble: “Their unique moments enhance BMW’s driving experience by creating a synergy of the vehicle’s functions and its interior design. Depending on the driving situation and the overall mood, a holistic user experience featuring both a functional and an emotional level can be created at the touch of a button or via voice control. To that end, drive control and steering control, mood lighting and sound as well as the color scheme and graphics of the BMW Curved Display are precisely synchronized.” Continue reading
Mustang Mach-E SUVs Delivered to ‘Customers’ in China
The locally-produced Mach-E is being sold via Ford BEV’s tiny network of 25 direct-to-customer stores located in major Chinese metropolitan markets Continue reading
Posted in connected vehicles, electric vehicles, marketing, people
Tagged auto industry commentary, autoinformed.com, changan ford, china, Ken Zino
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Ford Testing VIIZR Field Service Tool Built on Salesforce
Ford Motor is launching VIIZR, a new field service tool built on Salesforce. VIIZR can help small-business owners such as plumbers, and other technicians with invoicing, scheduling and managing requests, so they can work with their customers from anywhere. In … Continue reading
Ford Motor US Sales Up in November
As usual Ford Motor should consider changing its name to Ford Truck. Ford brand SUVs achieved record November retail sales on the success of new products. Sales increased 25.6% y-o-y to a total of 66,390 vehicles. The Bronco family had its highest combined sales since launch – totaling 19,773 SUVs, which to put it in perspective is less than the output of one assembly plant on an annual basis. Sales of Lincoln’s new Nautilus increased 24.9% y-o-y. Year-to-date, sales of the new Nautilus are up 14.6%. While inventory is scant, Lincoln took in a record number of new retail vehicle orders last month, totaling 2,600. Mustang Mach-E sales increased 8.4% from October on sales of 3,088 SUVs, though as a latecomer it still trails Tesla’s Model Y by a wide margin. Continue reading
Renault and TheArsenale Unveil AIR4. What?
The original Renault 4 was a simple, efficient and versatile vehicle built between 1961 and 1992. A “blue jeans” car, as the former head of Renault Group, Pierre Dreyfus, used to describe it. It transported families, businesses and the likes of the gendarmerie and La Poste, as well as helping several generations of young motorists just getting behind the wheel. Now there’s a 4L designed to drive along above our heads. AIR4 claims the air as the new road of the future, according to Renault. Continue reading
Honda, Lexus at Top of ALG Residual Value Awards
Numerous variables, of course, affect the actual residual value of a vehicle over a multi-year lease term, including the former Trump administrations’ inexplicable failure to address the corona virus pandemic, which resulted unnecessary deaths and as well as factory shut downs. Other instances include mileage, quality/reliability, options and feature sets, weather and the macro-economic environment. Continue reading
BWT Alpine F1 Team Reveals Its 2022 A522 Contender
The team confirmed single race winner Esteban Ocon and two-time World Drivers’ Champion Fernando Alonso will drive for a second consecutive season. Oscar Piastri is the team’s Reserve Driver in 2022 after his Formula 2 title last year and subsequent ascension from the Alpine Academy. Continue reading →