Category Archives: marketing

Halcyon Highland Heather Corniche EV to Debut

Posted on 3 September 2025 by Ken Zino

“Unveiling the result of our design study in the beautiful setting of Hampton Court Palace gives our clients a first taste of how incredible their cars will be. The passion, effort, and attention to detail that our team has poured into the Highland Heather design study have created a vehicle unlike any other. Classic elegance and a modern spark make for everything the Corniche should be, unmistakably Rolls-Royce®,” said Matthew Pearson, CEO of Halcyon. Continue reading →

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Genesis Adds In-App EV Charging, and Plug And Charge

Posted on 29 August 2025 by Ken Zino

Genesis today announced the availability of two new charging features for public charging. Along with the Genesis Home marketplace, these intuitive public charging features give owners increased flexibility and new options on charging. The announcement arrives in the midst of the Trump Administration’s war on EVs, imported cars and incentives for clean transportation.

“With the introduction of in-app charging and plug and charge, we are making it even easier for customers to recharge their electric vehicles while on the go,” said Tedros Mengiste, chief operating officer of Genesis Motor North America. “These new features reinforce our commitment to an elevated ownership experience for every customer.” Continue reading →

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Annals of Marketing – Aston Martin F1 Safety Car

Posted on 29 August 2025 by Ken Zino

Aston Martin said today that it is “increasing the intensity at the front of the F1® grid as the new Vantage S becomes an Official FIA Safety Car of Formula 1®” This latest addition to Aston Martin’s line of high-performance ‘S’ models. The Aston Martin Vantage S is painted in the same Podium Green as the Aston Martin Aramco Formula One® Team cars.

“Vantage S represents the peak of performance for the model that is the beating heart of the Aston Martin brand. With increased power and even greater dynamic prowess, this car was destined to take on the prestigious role as an F1® Safety Car and it will be a source of great pride for our colleagues and our customers to see it leading the pack whenever it is called upon. In terms of brand awareness, nothing can compete with Formula 1® and we are proud to play our part in what we believe is the greatest show on earth,” said Alex Long, Global Marketing Director at Aston Martin. Continue reading →

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Ford Charge Launches at 320 Dealerships

Posted on 28 August 2025 by Ken Zino

Ford Motor (NYSE: F) said today in a confusingly muddled concoction of press release and social media post that “Ford Charge Launches at 320 Ford Dealerships Nationwide.

“When my great-grandparents Rocco and Emanuela Grappone opened their Gulf gas station in Concord, New Hampshire, in 1924 with just one gas pump, they saw an opportunity to support their family by becoming part of the leap forward sweeping the country and experiencing the freedom that comes with owning a car,” said Amanda Grappone Osmer the Dealer Principal of John Grappone Ford in Bow, New Hampshire. Continue reading →

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Volvo Cars Selling New XC70 PHEV in China

Posted on 27 August 2025 by Ken Zino

The new Volvo (VOLCAR-B.STO)* XC70 SUV is Volvo Cars’ first long-range plug-in hybrid with an all-electric driving range of more than 200km (~124 miles) based on the CLTC testing cycle . This is the longest of any Volvo plug-in hybrid to date. No surprise that given its Chinese ownership customers can now pre-order the SUV in China. Yes, China – Europe, North America, and Scandinavia can wait. Volvo Cars said today it plans to bring the car to Europe at some later unspecified time. Continue reading →

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Dedicated IndyCar Game Coming from iRacing Studios

Posted on 26 August 2025 by Ken Zino

IndyCar and iRacing.com Motorsport Simulations today announced a long-term licensing agreement for iRacing Studios to produce standalone IndyCar titles for consoles and PCs. As part of the agreement, iRacing Studios will release an IndyCar title for PlayStation, Xbox, and Steam in the second half of 2026. The new product will mark the first dedicated IndyCar game in more than two decades. Continue reading →

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Formula One – Bottas and Perez to Drive for Cadillac

Posted on 26 August 2025 by Ken Zino

The Cadillac Formula 1® Team today announced the signing of two experienced drivers – 10-time Grand Prix winner Valtteri Bottas* and six-time Grand Prix winner Sergio “Checo” Perez** – to lead the team during its debut season in Formula 1® in 2026. Thus, a Finn and a Mexican will race for the American brand Cadillac next year. The nascent team will operate out of three places: Fishers, Indiana; Charlotte, North Carolina; and Silverstone, UK. Clearly experience is key here: Bottas with his Mercedes background as a driver during the Lewis Hamilton glory years; Perez was a driver at Red Bull team when Verstappen ruled.

“Signing two very experienced racers like Bottas and Checo is a bold signal of intent,” claimed Team Principal Graeme Lowdon. “They’ve seen it all and they know what it takes to succeed in Formula 1®. But more importantly, they understand what it means to help build a team. Their leadership, feedback, race-hardened instincts and of course their speed will be invaluable as we bring this team to life.” Continue reading →

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August New-Vehicle Sales Forecast Up. EVs at Record

Posted on 21 August 2025 by Ken Zino

Total new-vehicle sales for August 2025, including retail and non-retail transactions, are projected to reach 1,483,000, an 8.2% increase year over year, according to a joint forecast issued today by J.D. Power* and GlobalData.** August 2025 has 27 selling days, one fewer than August 2024. Comparing the same sales volume without adjusting for the number of selling days is an increase of 4.4% from 2024.

“August new-vehicle sales are expected to climb 8.2% from a year ago, including a 7.8% increase in retail volume. A strong result, although the results should be viewed in the context of several unusual factors that are distorting typical monthly sales trends” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading →

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Gen 3 2026 Nissan Leaf Less than $30,000?

Posted on 21 August 2025 by Ken Zino

The 2026 model year Nissan (7201T and NSANY ADR) Leaf* at dealerships this fall has a projected Manufacturer’s Suggested Retail Prices (MSRP) for the S+ grade starting at $29,9902. This is the lowest starting MSRP for any new EV currently on sale in the U.S. [ see footnote 3]. This of course depends on the whims and chaos of the Trump Administration’s ongoing trade policies. That is why the pricing and details on the entry-grade LEAF S will be announced at a later date. It might not appear in the 2026 lineup. Continue reading →

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MINI Expanding Proactive Care to More Markets

Posted on 20 August 2025 by Ken Zino

MINI said today that it is expanding its so-called Proactive Care service to more markets, including the U.S. eventually. The service lets the vehicle act as a digital concierge, recognizing existing and predictable service needs and proactively reaching out to the customer with proposed solutions.

“With the introduction of Proactive Care at MINI, we are now implementing our service promise ‘RELAX. WE CARE.’ in the premium segment of small and compact cars. Our offering acts as a digital concierge, proactively analyzing all service needs and providing timely support to our customers. This ensures that our customers are always well-informed and that potential needs are identified early,” says Ralf Hattler, Senior Vice President Customer Support and Aftersales. Continue reading →

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More C9 Corvette Concepts Seen in California

Posted on 15 August 2025 by Ken Zino

Chevrolet (NYSE: GM) today gave car enthusiasts and racing fans another, yet another glimpse of the high-performance future. Two Corvette concept cars, the Corvette CX and CX.R Vision Gran Turismo, debuted at The Quail, a Motorsports Gathering in California. If these promotional events proceed at the pace of previous events and press releases, they could outnumber the sales of the production C9 Corvette when it appears. Continue reading →

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Nissan Armada Starts at $58,840

Posted on 15 August 2025 by Ken Zino

“Following the all-new debut of the 2025 model year, Nissan continues to deliver an Armada for every adventure – offering supreme comfort, premium technology, a bold new design and uncompromising capability. With three rows of seating, a maximum towing capacity of up to 8,500 pounds [3], and the added confidence of standard Nissan Safety Shield® 3604, the Armada is ready for whatever the road – or trail – may bring,” Nissan said. Continue reading →

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Production of Ford GT Mk IV Track Day Cars Ending

Posted on 15 August 2025 by Ken Zino

Ford Performance (NYSE: F) said today that it is about release the third and final wave of production of the Ford GT Mk IV. After nearly a decade of hand assembling every Ford GT of this generation in the same facility, this run will mark the end of this line for the road and race cars.

“With the majority of the 67 total units produced already in the hands of customers, Ford Performance is now taking orders on the remaining cars. Created in conjunction with our GT racing partner Multimatic Motorsports, the Mk IV boasts technology that exceeds that of most GT race cars and on-track capabilities unimaginable for the street. The Ford GT Mk IV finds itself perfectly placed as a collector car that will be too thrilling to be kept in the garage,” said Mark Rushbrook global director of Ford Performance. Continue reading →

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Acura RSX Prototype EV Debuts

Posted on 15 August 2025 by Ken Zino

Acura yesterday at Monterey Car Week staged the world-debut of the Acura RSX Prototype, promoting the brand’s next-generation all-electric performance SUV.

“The dramatic styling of our Acura RSX Prototype demonstrates that it’s not just a new EV, but a compelling all-new Acura model,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “RSX will deliver on nearly four decades of Acura Precision Crafted Performance brand DNA with appealing design and cutting-edge technology.” Continue reading →

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Honda Racing Starts Merchandise and Memorabilia Sales

Posted on 13 August 2025 by Ken Zino

Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”

Continue reading →

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