Category Archives: mobility company

Annals of Marketing – Porsche Credit Card

Posted on 11 November 2025 by Ken Zino

In Stuttgart today Porsche said that the new Porsche Card offers more than just the simple payment function, it is the key to the Porsche world.*

“‘Feel Porsche in every moment’ – With this motto, the new Porsche Card promises the Porsche spirit in credit card format. The comprehensive service package is specially tailored to Porsche customers and focuses on experiences, comfort and convenience. At the heart of the card are services from the areas of Porsche Family, Exclusive Lifestyle, Mobility and Peace of Mind. Popular benefits such as free Avis Priority airport parking or the comprehensive insurance package have been retained and expanded to include many other services,” Porsche said. Continue reading →

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Tariff Chaos – Honda All-Terrain Factory to Build More Parts

Posted on 11 November 2025 by Ken Zino

Today Honda announced a $9.658 million investment to modernize its North Carolina Manufacturing (NCM) plant to let build more parts. The new investment is likely to exceed $9.6 million and create 18 new non-union jobs.*

“By equipping Honda North Carolina Manufacturing with important new capabilities to build key parts for our products right here at the facility, we can continue growing our ATV business in North Carolina,” said Lynne Hedrick, site lead at NCM. “We are grateful for the continued support from Alamance County and look forward to the benefits this investment will provide to our associates and the region.”** Continue reading →

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Rear Camera INOP – Toyota Recalls More than 1M Vehicles

Posted on 10 November 2025 by Ken Zino

Toyota Motor Engineering & Manufacturing (Toyota) is recalling ~ 1,024,407  model year 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, Rear Visibility.

“This issue only affects the vehicles listed above which are equipped with the Parking Assist ECU containing specific software logic from a specific supplier,” Toyota said in the mandatory safety defect recall filing made public today by the National Highway Traffic Safety Administration. [Denso Corporation is the Tier One supplier of the ECU – AutoCrat.] Continue reading →

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Nissan Posts ¥27.7 Billion Loss for First Half FY 2025

Posted on 7 November 2025 by Ken Zino

Nissan Motor (7201T and NSANY ADR) posted First Half results for the Japanese FY 2025 ending 31 March 2026 this week. I also estimated (guesstimated given global financial chaos? – AutoCrat) a stronger second-half in fiscal 2025. Nissan’s global sales were 1.48 million units and consolidated net revenue totaled ¥5.6 trillion with an operating loss of ¥27.7 billion. The company recorded a net loss of ¥221.9 billion, largely due to lower income from equity-method companies’ impairments and restructuring costs.*

“Our first-half results reflect the challenges we face, yet they confirm that Nissan is firmly on the path to recovery. The second half will bring its own hurdles, but with focus, discipline, and the actions underway, I am confident we will deliver stronger results,” said Ivan Espinosa, Nissan’s president and chief executive. Continue reading →

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BMW Group Posts Q3 €8B in Pre-Tax Earnings

Posted on 5 November 2025 by Ken Zino

“In the third quarter, we once again proved that our business model is robust and resilient”, said Oliver Zipse, Chairman of the Board of Management of BMW AG. “We have all the right factors for continued success: a technology-neutral approach, exciting products, a strong global presence and outstanding innovation capabilities throughout the entire value chain. Thanks to our broad model and drive train portfolio, we were able to increase our global sales – with BMW M and our electrified vehicles as the main growth drivers. At the same time, we remain fully on track to meet Europe’s ambitious CO2 targets for 2025 – without relying on flexibility mechanisms or pooling. This demonstrates that our technology-neutral approach is working and delivering strong results.” Continue reading →

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Toyota Motor Q2 FY 2026 Net Income Drops 7%

Posted on 5 November 2025 by Ken Zino

Today, Toyota Motor Corporation (NYSE: TM, 7203T) posted FY 2026 Q2 [1 April 2025 through 30 September 2025- AutoCrat] results that showed total consolidated vehicle unit sales increased globally by 227,000,+ 5.0% to 4,783,000. However, net income attributable to Toyota Motor Corporation was 1,773.4 billion yen, a decrease of 133.6 billion yen or -7.0% compared with FY2025 first half. Nonetheless, Toyota increased its fiscal-year profit forecast. Toyota maintains that its products and sales outside the United States would counter the negative effects of  of U.S. President Donald Trump’s import tariffs. The world’s largest automaker forecasts an operating profit of 3.4 trillion yen (~$22.6 billion) for the financial year ending March 26, a jump of +6% from the 3.2 trillion yen it formerly forecast. Continue reading →

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BMW Motorrad Shows 2027 F 450 GS

Posted on 4 November 2025 by Ken Zino

BMW Motorrad USA in conjunction with its global siblings revealed the new 2027 BMW F 450 GS. It’s said to be a completely redesigned, new construction for the 48 horsepower 400 – 500 cc class.

“With the new BMW F 450 GS, BMW Motorrad presents a genuine BMW GS in the 48 hp A2 class. It embodies the essence of a GS: Get on, twist the throttle, have fun – with full control and maximum confidence. Its low weight, superior performance and perfect balance between agility and stability ensure a particularly intuitive riding experience. Thanks to its precise handling and typical GS expertise, it performs impressively both on and off the road. The F 450 GS is the perfect ‘best buddy’ for every riding situation. It is uncomplicated, robust, and always ready. It sets the benchmark for sporty adventure bikes in its class.” Markus Flasch, CEO BMW Motorrad. Continue reading →

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Volkswagen ID – Money Back in 100 Days

Posted on 3 November 2025 by Ken Zino

In a marketing move that likely will have international implications, Volkswagen* in the U.K. today announced the so-called ID. Promise. This allows its retail electric car customers between 80 and 100 days after collection to ‘drive and decide.’ The time frame in which people can return vehicles is from the point that they take delivery of their new cars. They just need to inform their retailer, who will then arrange a refund minus a 3% fixed usage charge, as well as the cost to repair any damage or modifications to the cars since they were handed over.**

“Official figures show more than 1.3 million UK motorists have already converted to electric, and time and time again our customers tell us they would never go back to petrol or diesel having made the move,” said Rod McLeod, Director of Volkswagen UK. “But there are many more people who want to go electric but feel unsure. This straightforward initiative gives them the perfect opportunity to ‘drive and decide’ with no strings attached.” Continue reading →

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Magna Posts Solid Q3 2025 Earnings Gain

Posted on 31 October 2025 by Ken Zino

Magna (TSX: MG. NYSE: MGA) today posted U.S. $613 million EBIT Q3 2025 compared to $594 million in the third quarter of 2024. Subject to the approval by the Toronto Stock Exchange, the Magna Board of Directors approved a new Normal Course Issuer Bid (“NCIB”) to purchase up to approximately 25.3 million of Magna Common Shares, representing 10% of the public float of Common Shares. This NCIB is expected to be effective on 7 November 2025 and will terminate no later than 6 November 2026.

“Our strong third quarter performance exceeded our expectations and underscores the resilience of our business amid dynamic operating conditions and evolving macroeconomic trends. These results reflect the strength of our global team and the effectiveness of our strategic execution,” said Swamy Kotagiri, Magna Chief Executive Officer. Continue reading →

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Hyundai Motor Company Q3 2025 Net Profit Dives

Posted on 30 October 2025 by Ken Zino

Hyundai Motor Company (KRX: 005380 KS) today posted its business results for the Q3 of 2025. The company’s revenue during the July-September period rose 8.8% year on year to KRW 46.72 trillion, marking its highest-ever third-quarter revenue. Strong sales in the U.S. and Europe, as well as favorable foreign exchange rates contributed to the company’s revenue growth. However, Q3 operating profit stood at KRW 2.54 trillion, down 29.2% YoY, with an operating profit margin of 5.4%. Higher incentives as well as the impact of tariffs beginning to take full effect, hurt the operating profit. Net profit, including non-controlling interests, decreased 20.5% to KRW 2.55 trillion. Nonetheless Hyundai announced a Q3 quarterly dividend of KRW 2500 per – a 25%increase YoY.* Continue reading →

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Mexican Grand Prix Demo Drive – Tsunoda in Honda RA272

Posted on 24 October 2025 by Ken Zino

“It is an honor to drive the RA272 at the special place where Honda achieved its first F1® victory. Driving on the track where the RA272 pioneered Japanese motorsports history 60 years ago is a particularly special and deeply moving experience. With Honda’s history of challenges in my heart, I want to give fans a drive that conveys dreams and passion,” said Yuki Tsunoda. Continue reading →

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All BMW Group Parsdorf Operations Now in EMAS

Posted on 24 October 2025 by Ken Zino

The BMW Group (BMW.DE) said today that operations in Parsdorf (slightly northeast of Munich) are now part of the European environmental register, EMAS. In addition to the BMW Group Cell Manufacturing Competence Center, (CMCC) and test-parts logistics, the pilot plant for high-voltage batteries in Parsdorf has been included in the environmental impact statement and EMAS registration for the first time. EMAS stands for the “Eco-Management and Audit Scheme,” which claims to be the most stringent environmental management system in the world.

“We are very pleased with the EMAS registration of all our operations in Parsdorf, which underlines that our processes operate at a very high level – both economically and environmentally,” says Hansjörg Schilp, director of the CMCC and pilot plant for high-voltage batteries in Parsdorf. “The entire team has done an outstanding job.”
Continue reading →

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Porsche Cayenne Electric – Resourceful Performance

Posted on 24 October 2025 by Ken Zino

“With the Cayenne Electric, we are taking e-performance to a new level,” said Dr Michael Steiner, Deputy Chairman of the Executive Board and Member of the Executive Board, Research and Development. “Our innovative high-voltage system combines maximum efficiency with the driving dynamics typical of Porsche.” Continue reading →

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Cadillac 2028 Escalade IQ Debuts High-Speed Computing Core

Posted on 22 October 2025 by Ken Zino

At its so-called GM Forward media event in New York today, General Motors (NYSE: GM) talked about how manufacturing scale, software expertise, and AI are “converging to transform the car from a mode of transportation into an intelligent assistant.” GM is hardly alone in this quest to use advanced computing power to increase the technical ability and expand the market for branded vehicles.

“One of the most significant steps toward that future is autonomy. GM announced plans to bring eyes-off driving to market in 2028, debuting on the Cadillac Escalade IQ electric SUV. GM has already mapped 600,000 miles of hands-free roads in North America, and customers have driven 700 million miles with Super Cruise without a single reported crash attributed to the system. [footnote 1] Additionally, the technology and validation frameworks from Cruise add more than five million fully driverless miles of experience,” GM said. (Worrying here is GM expensive warranty cost problems discussed during its latest earnings call – AutoCrat) Continue reading →

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GM Ends Production of BrightDrop EVs in Canada

Posted on 21 October 2025 by Ken Zino

General Motors (NYSE: GM) today confirmed the end of production of the BrightDrop electric delivery van built at CAMI Assembly in Ingersoll, Ontario. BrightDrop production will not be moved to another site. GM said “The commercial electric delivery van market … Continue reading →

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