GMC today announced 2024 GMC Sierra HD AT4X , emphasizing the premium Sierra HD AT4X AEV Edition*. AT4X includes a new Off-Road Mode. When engaged, the Off-Road Mode adjusts vehicle calibrations, such as the anti-lock brakes, traction control and stability control, to provide what’s claimed to be optimized performance off-road. Additionally, Off-Road Mode alters throttle progression and transmission shifts to allow for better off-road control and performance. Say it ain’t so? GMC will continue to make the 6.6-liter Diesel engine available.
“GMC’s AT4X trim, which will be available across the entire GMC truck lineup, offers customers more premium choices when it comes to ‘do-it-all’ capabilities,” said Duncan Aldred, global vice president, Buick-GMC. “Each model delivers unique strengths, with the all-new Sierra HD AT4X taking it to the max, giving our customers the most luxurious and most off-road capable HD we’ve ever offered. AT4X means you can conquer almost any terrain, in complete comfort and with the towing power to bring your recreational toys, gear or camper along for the adventure,” Aldred effused. Continue reading






Annals of Marketing – Fully Electric Toyota bZ4X Ads Debut
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Toyota (NYSE:TM) in Texas today announced its new, well, ‘electrifying’ ad campaign for the 2023 bZ4X. Dubbed the “Easy bZ” ads, it highlights the fully electrified compact SUV claiming it makes electrified driving easier than ever. (Toyota bZ Compact SUV Debuts at LA Auto Show)
“The “Easy bZ” campaign will show drivers how smooth it is to transition to an all-electric vehicle,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The bZ4X all-electric SUV is the total package in terms of innovative design and advanced technology, meticulously engineered to make electrification easier.” Continue reading →