Lamborghini will join the IMSA WeatherTech SportsCar Championship’s new Grand Touring Prototype (GTP) class in 2024 with an LMDh prototype. Acura, BMW, Cadillac and Porsche previously announced plans to join the class in 2023. Lamborghini began competing in the WeatherTech Championship GT Daytona (GTD) class in 2016. Since 2016, Lamborghini has posted 15 victories in the WeatherTech Championship GTD class, including consecutive wins at the Rolex 24 in 2018, ‘19 and ’20. Continue reading
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Mercedes-Benz to Increase Focus as a Luxury Car Company
Striving for an operating margin target of ~14%.
Mercedes-Benz (MBG stock symbol) has hosted a strategy update on the Côte d’Azur dubbed ‘Economics of Desire’ that outlined the future of Mercedes-Benz as a ‘pure-play’ luxury car company. The company will focus more on luxury, elevate its product portfolio, accelerate its path to a fully electric future and target structurally higher profitability, according to top executives. (AutoInformed: Mercedes-Benz Group Posts Some Strong 2021 Results)
“What has always been the core of our brand is now also the core of our strategy: the luxury segment. We are further sharpening the focus of our business model and product portfolio in order to maximize the potential of Mercedes-Benz even in challenging conditions. At the heart of that is our goal to build the world’s most desirable cars,” said Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG. Continue reading →