Renault said today that worldwide sales reached 1,751,089 units (-6.7% vs 2020) with a market share of 4.7% (-0.6 pt.) vs 2020, without China and North America. In Europe, Renault reached a market share of 7.1% (-0.7pt) at 984,784 units. The company said that during 2021, it put in place a strategy of channel mix and pricing optimization, as did all automakers. The retail sales mix gained +10 pts between H1 (40%) and H2 (50%) with a higher net revenue per vehicle.
Markets outside of Europe now represent 44% of Renault’s sales (+2 pts vs 2020). The New Renault Duster launch registered sales: 41,000 units in Russia (+31% vs 2020), 22,000 units in Brazil (+15% vs 2020), 6,200 sales in Mexico (+55% vs 2020) and 9,100 sales in Colombia (+34% vs 2020). In India, the new Renault Kiger sold 29,000 units. This is 30% of Renault sales there. Renault claims this “upselling strategy” for this market is working. Continue reading











Canopy – Ford Forms JV with ADT Home Security
Ford (NYSE: F) and ADT (NYSE: ADT) today said they will invest in a new joint venture called Canopy that combines ADT’s security monitoring and Ford’s artificial intelligence video camera technology. The goal is to help customers strengthen security of new and existing vehicles across automotive brands. Canopy expects to expand offerings to other manufacturers over time, the companies said.
New products will integrate the Safe by ADT platform to provide professional monitoring and help businesses protect work equipment in vehicles and individual owners improve security inside and outside of their vehicles. Canopy plans to launch industry-first, multi-sensor security systems with optional professional monitoring early next year.
Continue reading →