
1> Figures cited for February 2020 are forecast based on the first 13 selling days of the month. 2> February 2020 has 26 selling days, two more days than 2019.
U.S. new-vehicle retail sales in February are projected higher from a year ago, according to a forecast developed by J.D. Power and LMC Automotive. Retail sales are expected to reach 1,016,000 units, a 0.2% increase compared with February 2019. Reporting the same numbers without controlling for the number of selling days translates to an increase of 8.5% over last year. (February 2020 contains one extra weekend and two additional selling days than February 2019.)
Record levels of automaker spending are still being used to support the volume. Incentive spending is on track to reach $4,179 in February, the highest ever for the month and an increase of $293 from last year. Spending on cars is expected to be up $97 to $3,746, while spending on trucks/SUVs is up $353 to $4,335. Car mix is anticipated to fall to 26.4%, down three percentage points from last year and the lowest level ever for February. At the current pace, car mix for the industry will fall below 23% by December. Continue reading










Goodyear to Release High Efficiency and Extreme Traction Tire
Scheduled to be publicly released later this year on the Peugeot 2008, 3008, 5008, DS3 Crossback, and DS7 Crossback models, the avanced tire has traction to meet the severe snow 3PMSF requirement while also delivering rolling resistance performance as an A-class tire. This allows both premium traction and premium fuel efficiency – a benefit from rolling resistance performance. Continue reading →