Self-interest caveat: Pied Piper Management Company was founded in 2003 to help brands and manufacturers improve the performance of retail networks. Click to Enlarge.
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness Industry Study*, which asks, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?”
Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60%; 58% of scored below 40. Whether this means anything is debatable. Customers nationally received a personal reply* to their website inquiry within 24 hours 47% of the time on average. There was no correlation provided between survey results and whether the brands were Pied Piper customers. Continue reading
Foreign Born US Population at Historic Levels
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The number of foreign-born* residents in the United States has varied over the past 165 years. By 2016, 13.5% of the U.S. population was foreign-born, a level that rivaled historic highs, according to the U.S. Census Bureau.
What has changed over time is who the foreign-born are and where they have dispersed across the country, according to U.S. Census Bureau research. Continue reading →