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The algorithmic-driven world of electronic media is taking over traditional automotive marketing communications. In the latest example, General Motors (NYSE:GM) used the opening of a new UK advanced design studio to show a concept of what a future concept of the next generation C9 Corvette might look like.* The publicity ploy involves multiple studios that will see additional Corvette concepts revealed throughout 2025. Concepts of what could ultimately be a concept of what could be a production hypercar. In short, concepts, almost ad infinitum.
“Our advanced design team’s mandate extends well beyond creating production vehicles,” said Michael Simcoe, senior VP of global design. “While they collaborate within our global design network on production and concept vehicle programs, these teams are primarily tasked with imagining what mobility could look like five, 10, and even 20 years into the future and driving innovation for GM.” Continue reading
Porsche EV Sales Up in Q1 2025
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Porsche AG (P911.DE) said today that it substantially increased the share of electrified vehicles it sold in the first quarter of 2025. A total of 71,470 vehicles were delivered to customers worldwide between January and March, 38.5% of which were electrified. This share is comprised of 25.9% all-electric vehicles and 12.6% plug-in hybrids.
“The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate. Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers, globally,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. Continue reading →