Category Archives: marketing

Electrify America Invests Millions in ZEV Workers

Posted on 11 March 2025 by Ken Zino

Electrify America announced today a $7.4+ million investment in organizations across the U.S. to support zero-emission vehicle (ZEV) access programs, education, and STEM (science, technology, engineering, and math) workforce development. The funding builds on Electrify America’s previous investments in organizations to advance equitable access to electric vehicle (EV) transportation in low-income and disadvantaged communities and building a skilled EV workforce. Continue reading →

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Mercedes-Benz USA Offers Customization of Sprinter Vans

Posted on 11 March 2025 by Ken Zino

Mercedes-Benz USA said today that its new VanSolution is starting for the customization of Sprinter and eSprinter Cargo Vans. VanSolution premieres with foundational shelving upfits, starting at $3152, directly installed by Ranger Design at the Mercedes-Benz USA Vehicle Processing Center in Ladson, South Carolina.

“This new approach underscores Mercedes-Benz’s dedication to enhancing the customer experience and driving excellence in the commercial vehicle sector. By leveraging our extensive dealer network and industry-leading expertise, we are reshaping the way vocational upfits are delivered, ensuring that our customers receive integrated solutions that streamline both the ordering and invoicing process,” said Iain Forsyth, Director, Product Management and Marketing, Vans. Continue reading →

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Toyota and Evgo Open First Charging Stations

Posted on 11 March 2025 by Ken Zino

Evgo, one of the largest providers of public fast charging stations for electric vehicles (NASDAQ: EVGO), and Toyota Motor North America (NYSE:TM) today announced the opening of the first DC fast charging (DCFC) stations in Baldwin Park and Sacramento, California. They are part of Toyota’s so-called “Empact” vision.* The new co-branded stations, owned and operated by EVgo, each serve up to eight vehicles simultaneously and have 350kW fast chargers. Continue reading →

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Vision V – Mercedes- Teases Luxury Limousine

Posted on 7 March 2025 by Ken Zino

Mercedes-Benz said today in a release from Shanghai and Stuttgart that its new Van Electric Architecture (VAN.EA) will appear starting in 2026. It showed the so-called Vision V concept car, err van, err MPV…

“This innovative architecture re-imagines spacious, privately positioned vehicles elevating them into the luxury segment with a focus on the ‘Private Lounge’. The future model portfolio will cater to a range of customer needs offering a versatile, spacious vehicle designed to provide exceptional space and comfort. From exclusive VIP and high-end limousine transport to luxurious family vehicles, the new model will deliver on both the flexibility customers require and the refined luxury they desire. By expanding the top-end of its model portfolio, Mercedes-Benz Vans is defining a unique segment of its own that bestows true greatness to automotive luxury,” Mercedes claimed. Continue reading →

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Cadillac Formula 1 Team to Run in 2026

Posted on 7 March 2025 by Ken Zino

“We’re thrilled the Cadillac Formula 1 Team is official, as the team has been accelerating its work,” said GM President Mark Reuss. “We’re incredibly grateful for the support from the FIA and Formula One Management leadership for us and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.”

The integration between TWG Motorsports (it also owns Spire Motorsports, Andretti Global and Wayne Taylor Racing – AutoCrat.) and GM creates a badly needed American team for is claimed to be a global series. Continue reading →

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Genesis Magma Racing in 2026 FIA WEC

Posted on 7 March 2025 by Ken Zino

Genesis is into motorsports, with plans to compete in the FIA World Endurance Championship (WEC) in 2026 and the IMSA SportsCar Championship (IMSA) in 2027 with an Oreca-based car called GMR-001 Hypercar. “At Genesis Magma Racing, hyperspeed isn’t just a concept – it’s a reality,” said Team Principal Cyril Abiteboul in a recent interview with the Genesis newsroom.

“Building the team together and putting the different building blocks together is a challenge because nothing existed at first. It’s not just a car that we need to build. It’s a racing team. An organization. A new identity,” said Abiteboul. Continue reading →

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First Look – 2026 Cadillac Escalade IQL EV

Posted on 6 March 2025 by Ken Zino

Cadillac is expanding the Escalade lineup with the introduction of the all-electric 2026 Cadillac Escalade IQL. The Escalade IQL build off the Escalade IQ, but adds additional passenger and cargo capacity to meet the lifestyle needs of customers who require extra space. Escalade IQL will be sold globally, including in the U.S. and Canada, with production starting in mid-2025 at General Motors’ Factory ZERO plant in Detroit. Since its launch, the Cadillac Escalade has dominated the full-size luxury SUV segment for more than 25 years, selling more than 1 million units globally. Continue reading →

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Annals of  Off-Road Marketing – Silverado EV ZR2

Posted on 5 March 2025 by Ken Zino

Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.

“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.” Continue reading →

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First Look – All-Electric Volvo ES90 Hatchback

Posted on 5 March 2025 by Ken Zino

Volvo Cars (VOLCAR B:STO) today debuted an all-new, fully electric ES90. With order-books open now in some markets, the ES90 is the latest addition to  Volvo cars. It is the sixth fully electric model in the line, joining the EX90, EM90, EX40, EC40 and EX30 as Volvo continues to covert to full electrification.

“The ES90 combines the refined elegance of a sedan, the adaptability of a fastback, and the spacious interior and higher ground clearance associated with SUVs. It’s a versatile car that does not compromise on comfort or space. A car that allows for bigger adventures and families, striking the perfect balance between your professional and private life, and allowing you to embrace the special moments in life,” Chinese-owned Volvo Cars said. Continue reading →

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Holy St Pete! Vivid IndyCar 2025 Season Opener

Posted on 3 March 2025 by Ken Zino

“What an amazing job by everybody,” Palou said. Palou is known for his racing smarts and the ability to adjust to conditions to earn points. “They gave me everything we needed this weekend to win. I told you yesterday we had a really, really fast car. Our strategy changed a lot during that first yellow, but I’m so glad we got that No. 10 in Victory Lane. It’s been 138 days since Nashville (2024 season finale), and I’ve been dreaming about this every single night,” said Palou, a charming and thoughtful Spaniard. Continue reading →

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Subaru of America to Sponsor 2025 Overland Expos

Posted on 3 March 2025 by Ken Zino

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading →

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AC GT Roadster Debut at ModaMiami Tomorrow

Posted on 28 February 2025 by Ken Zino

AC Cars* said today that it is debuting the AC GT Roadster at ModaMiami at the start of March before it kicks off its first client test drives and viewing appointments in the United States. Britain’s oldest active vehicles manufacturer said “it will be showing the iconically styled, but highly advanced, modern sports car to guests at The Biltmore Hotel luxury show, ahead if its initial client engagement events in the US over the following weeks. With the first two years of production already sold, AC cars will also host reception appointments in Miami for the exclusive roadster as it allocates the next round of limited production spaces.” Continue reading →

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Mitsubishi Revises 2025 Outlander SUV

Posted on 24 February 2025 by Ken Zino

Mitsubishi Motors North America (MMNA) said today its 2025 Outlander has Extensive interior and exterior changes, along with updates steering and suspension. “Sound insulation material achieves a reduction of more than 0.5dB in road noise and nearly 6dB in overall sound isolation compared to the 2024 model. For 2025, the use of steel for the hood and front fenders enhances the vehicle’s NVH (noise, vibration, harshness) damping characteristics,” Mitsubishi said. Continue reading →

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Annals of Marketing – Honda Dream Up Anything

Posted on 24 February 2025 by Ken Zino

Honda said today that its all-new 2026 Passport makes its television debut today as part of a new model launch campaign. The multi-channel campaign, led by the 2026 Passport TrailSport, introduces what’s said to be the most off-road capable Honda SUV ever to take weekend explorers further off the beaten path where their next adventure awaits.

“Dream Up Anything uses a series of animated brush strokes to mirror the slope and shape of rugged terrains to draw a connection between the all-new adventure vehicle Honda engineers dreamed up and the challenging roads Passport owners will strive to conquer. The spot is set to a soundtrack by Good People, a single by Mumford & Sons and Pharrell Williams,” Honda said. Continue reading →

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MINI Oxford Edition – Rerun for 2025

Posted on 20 February 2025 by Ken Zino

MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup, the BMW Group USA said today. It claimed that that premium design and innovative features can come in a compact, city-friendly package. The Manufacturer’s Suggested Retail Price (MSRP) for the Oxford Edition 2 Door starts at $24,950 and the 4 Door at $25,950, plus a destination and handling fee of, gulp, $1175. This makes the total price $26,125 for the 2 Door and $27,125 for the 4 Door.

“The Oxford Edition includes all the standard features of the MINI Cooper models, plus exclusive options at no additional cost. Customers can choose from three stunning exterior paint options: Sunny Side Yellow, Nanuq White Metallic, and Blazing Blue Metallic. The Oxford Edition also comes with 18″ Slide Spoke 2-Tone wheels with summer tires, adding a sporty touch to its iconic design,” said MINI. Continue reading →

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