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Category Archives: marketing
BMW Classic Partners Party in Dielsdorf August 10th
The process of certifying BMW Group authorized retailers and workshops as BMW Group Classic partners began in 2019. There are now 148 international partners. Support provided by BMW Group Classic headquarters in Munich for the local partners covers its full range of services, from assistance with technical issues, help with procurement of replacement parts, as well as re-manufacturing of specialist tools to provision of specific data/information from the BMW Group Archive and elsewhere. Continue reading
Retro-Vette? 2025 Chevy Corvette Split-Window ZR1 Coupe
“We went into the ZR1 program with lofty goals, but even our first development tests on-track showed the teams were already exceeding them,” said Tadge Juechter, executive chief engineer, Corvette. “As we worked to develop this car, we continued to leap past expectations, and we knew we had a special Corvette on our hands.” Continue reading
Bosch Buys HVAC businesses from Johnson Controls, Hitachi
The businesses Bosch wants to buy had sales revenue totaling ~€4 billion in 2023, employing ~12,000 people worldwide. The transaction includes 16 manufacturing sites and 12 engineering locations in more than 30 countries. The product portfolio covers vast HVAC products for residential and light commercial buildings. This includes brands such as York and Coleman in the U.S. and Hitachi in Asia, for which Bosch will be granted a long-term license. Continue reading
Posted in electronics, energy, engineering, environment, global warming, manufacturing, marketing, milestones, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Christian Fischer, George Oliver, Johnson Controls International, Johnson Controls-Hitachi Air Conditioning, Jun Abe, Ken Zino, Stefan Hartung, York Coleman Hitachi brands
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First Look – Cadillac SOLLEI EV Concept Convertible
Cadillac today showed an all-electric, 2+2 convertible dubbed pretentiously SOLLEI. It’s derived from sun – ‘SOL’ – and leisure – ‘LEI’. the exterior is finished in “Manila Cream,” a color originally used on Cadillacs in 1957 and 1958.
“SOLLEI reimagines the discovery of travel, envisioning a personalized driving experience that connects one with the natural world around them,” said Erin Crossley, design director, Cadillac. “The concept celebrates Cadillac’s pedigree of elegant convertibles in a modern form by cultivating high luxury through design expressions and experiences.” Continue reading
Hyundai 2025 Tucson – $29,750 to $48,485
The Tucson has a redesigned panoramic curved display that integrates an optional 12.3-inch digital instrument cluster and an enlarged 12.3-inch touchscreen infotainment display. A redesigned center stack includes the addition of supplementary knobs and switches for frequent-use controls including audio volume and tuning (copying a long standing Toyota and Lexus tradition). A new dashboard tray located above the glovebox adds storage space for front-seat passengers. Continue reading
Annals of Marketing 2026 – Audi Formula One and bp
“Audi and bp have always worked together successfully in motorsport. We are delighted that we can take this special partnership to the next level in Formula 1. Audi stands for ‘Vorsprung durch Technik’ and bp and Castrol also aspire to deliver the best technologies in the field of fuels and lubricants. This is a perfect match. It is a strong signal for Audi’s future F1 factory team that we have been able to establish this partnership at such an early stage,” said Andreas Seidl, CEO Audi F1 team. Continue reading
Posted in auto news, marketing, milestones, news analysis, performance, racing, shows and events
Tagged Andreas Seidl, Audi F1, Audi Formula One, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, bp, Castrol and Aral brands, Castrol EDGE, Ken Zino, Nicola Buck
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New Porsche Panamera Bests Old Time at Nürburgring
“On the Nordschleife, the transverse dynamic capabilities of a car are particularly important,” said Kern. “The new Panamera has made significant gains in this area. In technically demanding corner sequences in particular, such as between the ‘Hohe Acht’ and ‘Brünnchen’ sections of the track section, it responds with noticeably greater agility.” Continue reading
Polestar 6 Concept EV Hill Climbing at Goodwood
Polestar (Nasdaq: PSNY) is at Goodwood Festival of Speed showing its expanded model line-up with the new Polestar 3 and Polestar 4 electric SUVs joining the Polestar 2. They are accompanied by the Polestar 6 Concept, marking the dynamic debut for the electric roadster concept.
“Now we are a brand with three models in production it’s great to see them here together for the first time at a global event. Goodwood Festival of Speed is full of the most exciting cars and the most enthusiastic crowds,” said Thomas Ingenlath, CEO of Polestar, a Chinese-owned company. Continue reading
Posted in connected vehicles, electric vehicles, global warming, marketing, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Goodwood Festival of Speed, Ken Zino, Polestar 6 concept, Polestar Performance Architecture, Thomas Ingenlath
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New MG HS SUV Debuts at Goodwood Festival of Speed
The outgoing HS SUV has been immensely popular,” said David Allison, Head of Product and Planning at MG Motor UK. “However, the new SE and Trophy models raise the bar with even more equipment and functionality, a distinctive MG appearance that sets the HS apart from other SUVs and a choice of advanced petrol and plug-in hybrid powertrains. This strong MG all-rounder is now adding even more to its game.” Continue reading
Tilt! Stellantis Now Favoring Hybrids in Europe
Stellantis (NYSE: STLA) said today that is changing its self-described multi-energy approach to respond to the sharp rise in sales of hybrid vehicles in Europe, including models equipped with its new “advanced hybrid eDCT technology.”* The company will offer 30 … Continue reading
Posted in alternative fuels, auto news, customer satisfaction, electric vehicles, environment, fuel economy or emissions, manufacturing, marketing, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, hybrid vehicles, Ken Zino, Stellantis Dare Forward 2030, Stellantis eDCT technology
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Annals of Marketing – Porsche 4Kids and LEGO
Porsche said today that its free Porsche 4Kids summer holiday program this year is Porsche meets LEGO. To celebrate the latest LEGO Technic GT4 e-Performance model, the program running from 30 July to 18 August 2024 is entirely about the … Continue reading
CDK Cyberattacks Wound June US Light Vehicle Sales
“Although the industry has become accustomed to dealing with adversity in recent years, the CDK cyberattack was another curve ball that disrupted activity on a number of levels during June. Many dealers that use CDK’s software found it difficult to conduct normal business operations, although reports suggest that workarounds were found in many cases,” said David Oakley, Manager, Americas Sales Forecasts, GlobalData. Continue reading
AC Cars Revives Cobra GT Coupe
AC Cars released today the first images of the new AC Cobra GT Coupe. The first ever official AC Cobra coupe set for production, working from an augmented version of the existing AC Cobra GT Roadster architecture. This road-going model, you might remember – if you are of a certain age and Monte Carlo Rally, LeMans and Kammtail resonate – draws on AC’s racing heritage. Continue reading →