Category Archives: mobility company

Mercedes-Benz Opens Robotic Lighting Test Center

Posted on 2 October 2025 by Ken Zino

Mercedes-Benz said today that it has opened Europe’s most advanced light-testing center with robots at the wheel at its Global Proving Ground in Immendingen in Baden-Württemberg. The Immendingen site is a one-hour drive from the Group headquarters in Stuttgart. It has 53 miles of road amid its 1285 acres.

“The Immendingen Test and Technology Center is the first digitized Mercedes-Benz proving ground – here, real and virtual vehicle testing merge seamlessly. By digitally mapping the proving ground, using automated test programs and employing state-of-the-art sensor technology, we are making vehicle development more efficient, faster and more sustainable than ever before,” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Purchasing. Continue reading →

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American Honda Posts 358,848 Q3 U.S. Sales

Posted on 2 October 2025 by Ken Zino

American Honda’s Acura and Honda brands posted combined September 2025 sales of 105,097 and Q3 combined sales of 356,848. Year-to-date, American Honda has sold 1,097,799 cars and trucks, ~4% increase. The challenge forthcoming is the end of the EV tax credits, which has now expired. Still, American Honda is well positioned with its line of hybrid models.

“Balanced sales of light trucks, passenger cars, including record sales of electrified models and helping Honda and Acura manage the challenging market conditions,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “Our investment in the ability to make hybrid-electric vehicles in America, including the Honda hybrid system, has led to record sales of CR-V, Accord and Civic hybrid models.” Continue reading →

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Toyota Motor N.A. Posts Q3 Sales of 629,137

Posted on 1 October 2025 by Ken Zino

Toyota Motor North America (TMNA. NYSE: TM, 7203T) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2% on a volume basis and up 9.5% on a daily selling rate (DSR) basis compared with September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.% on a volume basis and up 3.6% DSR, representing 45.8% of total sales volume.

“Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them,” said Andrew Gilleland, senior vice president at Toyota Motor North America. Continue reading →

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Ford Motor Posts Q3 U.S. Sales of 545,522

Posted on 1 October 2025 by Ken Zino

Ford Motor Company (NYSE: F) today posted Q3 U.S. sales of 545,522, an increase of 8.2% across Ford’s line of gas, hybrid, and electric vehicles, as well as increased services from Ford Pro. Ford trailed GM in volume, which posted sales of 710,347 for a 7.7% increase. Car sales remain problematic for Ford Motor, reflecting the growth of trucks and SUVs in the U.S. at most companies.

“This quarter’s growth showcases our portfolio’s unmatched flexibility and breadth,” said Andrew Frick, president, Ford Blue and Model e. “We saw strong performance in gas, hybrid, and electrified powertrains, while at the same time growing our paid software solutions, all embedded in vehicles such as Expedition, Explorer and F-150.” Continue reading →

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General Motors Posts Strong Q3 U.S. Sales – 710,347

Posted on 1 October 2025 by Ken Zino

General Motors (NYSE: GM) today posted record U.S. sales for the GMC brand, crossover vehicles, and EVs for Q3 2025. Total GM sales were 710,347.

“No one is in a stronger position for a changing U.S. market than GM. We have the best lineup of ICE and EV vehicles we’ve ever had, and our brands have grown market share with consistently strong pricing, low incentives and inventory,” said Duncan Aldred GM Senior Vice President and President, North America. Continue reading →

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Jaguar Land Rover Cyber-Attack Effects Ongoing

Posted on 30 September 2025 by Ken Zino

Since 1 September 2025, Jaguar Land Rover (JLR) has experienced a cyber-attack that has shut down production at its three manufacturing sites in the UK. The estimated number of people affected is 120,000, including 50-75,000 supply chain workers, 30-40,000 family members, and 5-8000 agency staff. The UK Government has announced a £1.5 billion loan to support JLR and its supply chain restart operations. The Motor and Allied Trades Benevolent Fund (Ben) is offering support.

“The impact of the cyber-attack has already been deeply felt across the supplier workforce, and the need for support remains urgent. While the Government loan is a positive step towards recovery, we don’t yet know how quickly funds will reach suppliers who were forced to shut down production,” said, Rachel Clift, CEO at Ben. Many people working in the sector have already acutely felt the effects of a month without work or payment. Continue reading →

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Toyota Starts a Strategic Investment Subsidiary

Posted on 30 September 2025 by Ken Zino

Toyota Motor Corporation (NYSE: TM, 7203T) today announced the establishment of Toyota Invention Partners Company, Ltd. (TIP), a new strategic investment subsidiary with ¥100 billion yen (~$670 million) in capital. TIP will focus on accelerating collaborations between Toyota, Woven by Toyota (WbyT), Toyota Group companies, their affiliates, and external partners as part of Toyota’s ongoing transformation into a mobility company. Woven Capital, Toyota’s venture investment arm, has established Fund II with $800 million (~¥120 billion), matching the size of Fund I launched in 2021.*

“To ensure that mobility continues to bring smiles to people and remains vital to society, the Toyota Group has embraced the vision of ‘Inventing our path forward, together’. This vision places a particular emphasis on ‘Invention’, which has always been the foundation of the Group” said Kenta Kon, Operating Officer and Chief Financial Officer of Toyota and CFO and Director of WbyT. Continue reading →

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Honda, Astrobotic Start Study of Lunar Power

Posted on 29 September 2025 by Ken Zino

American Honda Motor Company and Astrobotic Technology today announced a joint-development agreement aimed at developing a scalable and integrated power supply for sustained lunar surface missions.

“The collaboration between Honda and Astrobotic marks a pivotal step toward creating scalable power solutions for long-term lunar surface missions. Powered by core Honda technologies, our regenerative fuel cell system is designed to provide efficient energy storage and regeneration to support sustained human life on the Moon, as well as advance zero-emission applications on Earth,” claimed Derek Adelman, chief engineer, Space Development Division, American Honda Motor Company. Continue reading →

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Lexus Adds F-Sport Trim to the 2026 LX 

Posted on 26 September 2025 by Ken Zino

Lexus said today that the LX for the 2026 model year will offer an F SPORT Appearance Package, available exclusively on the LX 700h F SPORT Handling model. The package has color-keyed lower front and rear bumper accents, black outside mirror covers, black rear spoiler winglets, and color-keyed running board accents. The 2026 LX is offered in five grades: Premium, F SPORT Handling, Luxury, Ultra Luxury, and Overtrail. For the first time a Hybrid Powertrain is available. Pricing ranges from $107,950 to $142,450. Continue reading →

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Annals of Marketing – Subaru Connection Hub

Posted on 25 September 2025 by Ken Zino

Subaru of America today unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network since 2007. Customers will begin to see the Subaru Connection Hub at participating retailers in 2026.

“Following decades of growth and evolution at Subaru, the new Connection Hub reflects where our brand stands today and where we are headed, while reinforcing our long-standing commitment to our customers and communities through the Subaru Love Promise. This is more than a design update – it transforms our retailers’ facilities into welcoming hubs for customers and communities to connect, collaborate, and celebrate what they love about our brand,” said Tim Stallings, Vice President, Retailer Development, Subaru of America. Continue reading →

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Bad Seat Belts – Hyundai Recalls 568,580 Palisade SUVs

Posted on 22 September 2025 by Ken Zino

Hyundai Motor America (Hyundai) is recalling ~568,580 2020-2025 model-year Palisade SUVs. The seat belt buckles in the driver, passenger, and second-row window seats may fail to latch. Seat belt buckles that fail to latch may not properly restrain occupants in a crash, increasing the risk of injury. The recall was prompted by a growing number of customer complaints the National Highway Traffic Safety Administration (NHTSA)  Office of Defect Investigations. ZF Lifetec in India is the supplier of the defective buckle.

In the mandatory safety recall documents made public by NHTSA today Hyundai said, “Customers may notice a lighter than normal audible “click” during the fastening process and/or a recessed push button on the buckle housing. Additionally, if the seat belt becomes unbuckled, the Palisade is equipped with visual and auditory notifications for all seating positions within the vehicle.” Continue reading →

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Failing IPs – Huge Toyota and Lexus Software Recall

Posted on 22 September 2025 by Ken Zino

In the mandatory recall filing [49 CFR § 573] made public by the National Highway Traffic Safety Administration (NHTSA) today Toyota said, “The subject vehicles are equipped with a combination meter system where various information is displayed (telltale and indicator lights, vehicle gauges, messages, etc.) in a 12.3-inch display monitor in the instrument panel. Due to improper programming of the combination meter, unnecessary data is repeatedly written to a memory device in the combination meter when the combination meter operates, causing the memory device to deteriorate earlier than intended.”

“If this occurs, the 12.3-in monitor will not be displayed at ignition on and will remain in this state. If the vehicle is driven without a working 12.3-in monitor and certain malfunctions occur during that drive, there is a possibility that indicators, such as brake system or tire pressure warning system, for those malfunctions could be missed if the driver does not notice the redundant notification on the center multimedia screen. Depending on the malfunction, continuous driving could lead to an increased risk of a crash or an increased risk of injury in the event of a crash,” Toyota said. Continue reading →

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Milestones – 1908 Billy Durant Founds GM

Posted on 19 September 2025 by AutoCrat

William “Billy” Crapo Durant founded General Motors this week on 16 September 1908 with Buick as the cornerstone. Durant soon brought Oldsmobile, Cadillac, Oakland (Pontiac predecessor) and two dozen other companies under a GM holding company. However, Durant lost control of the company to bankers in 1910 after his money supply was cut off. To get new financing, Durant, while remaining a GM vice president, relinquished control of the company to a new board comprised of bankers, but in those days GM was running without taxpayer subsidies or bailouts.

“The business philosophy was simple and as history shows enormously successful. One company – General Motors – would own and sell multiple brands making for greater growth and profits. It proved true,” said AutoCrat. Continue reading →

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American Honda Advances the Circular Economy

Posted on 18 September 2025 by Ken Zino

American Honda (NYSE: HMC) said today that operations of its new Resource Circularity Center have begun. Located near the Marysville and East Liberty Auto Plants in Ohio, the Honda Resource Circularity Center is consistent with Honda’s  global goal to reduce its environmental impact by creating a circular economy business model that maximizes material value and extends the lifecycle of indirect goods.

“Going beyond traditional manufacturing recycling programs that focus on direct materials such as scrap metal and plastics used to produce products, the Honda Resource Circularity Center focuses on recycling and repurposing indirect goods – tools, equipment and other items used in operations, including those that support vehicle production. These include everything from tools like torque wrenches and industrial robots to office chairs and vehicle service replacement parts such as aluminum wheels. Honda aims to recover value from such decommissioned items, helping divert waste from landfills and lower reliance on virgin raw materials,” Honda said. Continue reading →

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Hyundai Motor Updates Growth and Profit Strategy

Posted on 18 September 2025 by Ken Zino

Hyundai Motor Company (KRX: 005380 KS) in New York today unveiled its latest growth strategy at the company’s first CEO Investor Day held outside of Korea. The event served as a stage to convey the company’s mid-to long-term strategy to investors and stakeholders, prompted in large part by Trump’s tariff wars.

“In an industry facing unprecedented transformation, Hyundai is uniquely positioned to win through our unmatched combination of compelling products, manufacturing flexibility, technology leadership, outstanding dealer partners and global scale,” said José Muñoz, President and CEO of Hyundai Motor Company. Continue reading →

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