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Vehicle technology that can detect certain types of risky driver behavior will soon be added to the requirements for a safety award from the Insurance Institute for Highway Safety, the Institute’s president, David Harkey, announced today during a roundtable on impaired driving organized by Mothers Against Drunk Driving (MADD).*
“As part of our 30×30 vision to cut U.S. road deaths 30% by 2030, we are committed to addressing the risky – and often illegal – behavior that underlies most fatalities today,” Harkey said. “One way we plan to do that is to leverage our ratings and award programs to encourage automakers to adopt this new class of safety technology, just as we got them to improve vehicle structures, airbags and collision avoidance systems.” Continue reading
Annals of Marketing – Audi F1 and Adidas
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The Audi F1 Team and adidas (sic) today announced a multi-year partnership whereby the German sporting goods manufacturer becomes the team’s official apparel partner. The collection will be released before the start of the 2026 season when Audi takes over Sauber Motorsport.*
“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG. Continue reading →