British super-car maker McLaren Automotive has selected InfiniteWorld, a metaverse infrastructure platform that McClaren says enables brands “to create, monetize and drive consumer engagement with digital content,” as its first official metaverse partner.
McLaren said today that it will “offer customers a deeper, more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars. Select NFTs may be offered with additional unique benefits, including access to exclusive, buyer-only experiences. All will then be made available on a McLaren marketplace.” Continue reading









Global Light Vehicle Sales Rate Drops in February
Putin’s war will make things worse…
The Global Light Vehicle (LV) selling rate dropped to 77 million units annually in February 2022, according to consultancy LMC. Even with the disruption to the world’s largest auto market due to the Chinese New Year, sales for the rest of the globe were weaker compared with the month before. Year-on-year (YoY) sales were 1% down on a poor base performance last February.
“Sales continue to be held back by supply-side issues, though underlying demand is also being eroded as the economic outlook deteriorates,” said LMC. Following are LMC observations by market. Continue reading →