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Nissan said today that it is expanding the Nissan Armada range just one year after the introduction of the all-new 2025 model. Offered in SV, SL, Platinum, PRO-4X, the new NISMO, and Platinum Reserve trims, the full-size SUV is in the center – crossfire? – of the extreme off-road vehicle marketing wars well underway in the United States. The 2026 Armada is arriving at Nissan dealerships this fall.
“The new Armada NISMO brings a bold, sporty edge to the lineup, joining the tough PRO-4X and the upscale Platinum Reserve. It’s all about giving drivers more of what they’re looking for,” said Vinay Shahani, senior vice president of U.S. Marketing and Sales at Nissan. “No matter where you’re headed, on the highway, off the beaten path, or way off the grid, there’s an Armada built for the journey,” said Shahani. Continue reading
SMMT Lauds Launch of UK Industrial Strategy
The UK automotive industry today has vowed to build on the foundations laid by government’s Industrial Strategy published yesterday with a 10-point plan to drive the UK back into the top 15 of global vehicle manufacturing locations by 2030 and deliver a £50 billion economic boost over the next decade. [See footnote 1] This is from the home of the Brexit disaster of British political thinking.*
Mike Hawes, Chief Executive of the Society of Motor Manufacturers and Traders (SMMT)** speaking at the industry’s annual Summit in London today said, “Government’s long-term Industrial Strategy, including the Drive35 £2.5 billion auto capital and R&D fund, recognizes automotive as a pillar of advanced manufacturing, integral to the world leading innovation that creates the high value jobs, wealth and economic growth that are vital to our country’s future. Now we must make the most of that position and put in place the right conditions for growth.” Continue reading →