Tag Archives: Ford Pro

Ford Motor Posts 2025 Loss of $8.2B on Record Revenue

Posted on 10 February 2026 by Ken Zino

Ford Motor Co. (NYSE: F) today announced its disappointing Q4 and full-year 2025 financial results. Q4 and full-year revenue reached $45.9 billion and $187.3 billion, respectively. This was the  fifth consecutive year of full-year revenue growth. However, Q4  and full-year net losses of $11.1 billion and $8.2 billion, respectively, reflected impact of special items, some of them such as Trump tariff chaos and a shortage of aluminum because of a supplier fire were largely out of Ford management’s control.

“Ford delivered a strong 2025 in a dynamic and often volatile environment,” claimed Jim Farley, Ford president and CEO. “We improved our core business and execution, made significant progress in the areas of the business we control – lowering material and warranty costs and making real progress on quality – and made difficult but critical strategic decisions that set us up for a stronger future. Moving forward, we’ll continue building on our strong foundation to achieve our target of 8% adjusted EBIT margin by 2029.” Continue reading →

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Ford Motor Eliminates Model E in Profit Seeking About Face

Posted on 16 December 2025 by Ken Zino

Ford Motor Company (NYSE: F)* effectively abandoned its Electric Vehicle strategy this week in an attempt to stop the hemorrhaging of billions of dollars in shareholder money. Ford announced a series of actions to improve its so-called Ford+ plan, reassigning capital to meet what it described as customer demand and drive profitable growth. Ford will write off $19.5 Billion as it attempts to do this.

“This is a customer-driven shift to create a stronger, more resilient and more profitable Ford,” said (claimed?) Ford president and CEO Jim Farley. “The operating reality has changed, and we are redeploying capital into higher-return growth opportunities: Ford Pro, our market-leading trucks and vans, hybrids and high-margin opportunities like our new battery energy storage business.” Continue reading →

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Ford Says Trump Tariffs Will Slash Earnings by $2B

Posted on 31 July 2025 by Ken Zino

Ford Motor Company (NYSE: F) reported late yesterday its Q2 and H1 2025 financial performance. The now common internally created factors of Ford’s warranty costs,* losses on electric vehicles and the external Trump’s tariff chaos negative effects were in play. Tariffs slashed $800 million from Ford profits during Q2, the Dearborn-based company said. Its latest estimate of $2 billion in tariff costs for the year includes the impact of cost-cutting and other measures Ford is taking in response to President Trump’s trade policies. Ford Motor booked a $1.3 billion loss from repairs of vehicles under warranty, cancellation of plans to build an electric sport utility vehicle and other one-time costs. The Q2 net loss was $36 million. Ford common stock per share has been trading in the $8.44 – $11.97 range during the last year, hovering ~$11 a share recently. Its three-year return of ~5% compares to the S&P 500 at 54%. Continue reading →

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Ford Credit to Regroup Next March

Posted on 15 December 2023 by Ken Zino

Ford Motor (NYSE: F) said today that Marion Harris will retire 1 March 2024 as president and CEO of Ford Credit. Replacing him will be Cathy O’Callaghan, Ford’s vice president, controller, and chief accounting officer since June 2018. Mark Kosman will become chief accounting officer. The new jobs for O’Callaghan and Kosman are effective 12 February, after Ford has reported its Q4 and full-year 2023 financial results. O’Callaghan and Kosman will report to CFO John Lawler. Continue reading →

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Apple Software Veteran Peter Stern Joins Ford Motor

Posted on 14 August 2023 by Ken Zino

Ford and other former members of the old-style auto blacksmithing business – cast it, stamp it, weld it, machine it and put it together –  has been confronted with the need to cost effectively deal with so-called connected vehicles. The traditional way of pitting suppliers against one another and buying at lowest cost has failed since the software of the many individual computer modules on current vehicles isn’t always compatible with other computerized systems – creating in effect an electronic Tower of Babble. Continue reading →

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Ford Motor Posts $3.8B Q2 Earnings on 12% Revenue Increase

Posted on 27 July 2023 by Ken Zino

“The shift to powerful digital experiences and breakthrough EVs is underway and going to be volatile, so being able to guide customers through and adapt to the pace of adoption are big advantages for us,” said Ford CEO Jim Farley. “Ford+ is making us more resilient, efficient and profitable, which you can see in Ford Pro’s breakout second-quarter revenue improvement (22%) and EBIT margin (15%),” Fairly said selectively. Ford’s electric business – Model e – is forecast to lose ~$4.5 billion during 2023. It lost $1.2 billion during Q2 or $40,000 a vehicle. Continue reading →

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Ford Pro Using Lightning EVs in Pilot Farming Study

Posted on 27 January 2022 by Ken Zino

Winegrowers rely daily on their trucks to haul fertilizer and fuel tanks, water and portable bathrooms. Some vehicles log upward of 50,000 miles a year, traveling between properties from Cloverdale to Petaluma. Operating these vehicles and maintaining them, are among an organization’s largest expenses. At Dutton Ranch, which runs a fleet of ~70 work vehicles, fuel costs average $5,000 per month. The prospect of reducing that monthly expense is critical to operations moving forward. Electric vehicles, coupled with the solar power that many Sonoma County ranches already generate and store, represent another way to help offset rising fuel costs. Large Ford pickup trucks and SUVs of course consume enormous amounts of fossil fuels each day. Continue reading →

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Canopy – Ford Forms JV with ADT Home Security

Posted on 18 January 2022 by Ken Zino

New products will integrate the Safe by ADT platform to provide professional monitoring and help businesses protect work equipment in vehicles and individual owners improve security inside and outside of their vehicles. Canopy plans to launch industry-first, multi-sensor security systems with optional professional monitoring early next year. Continue reading →

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Ford Buys Electriphi to Provide Ford Pro Commercial Customers with Charging and Energy Management

Posted on 17 June 2021 by Ken Zino

The Electriphi acquisition comes as Ford prepares for the launch of all-electric versions of two of its high-volume commercial vehicles – the Transit van and F-150 pickup. Ford will start shipping E-Transit to customers later this year; F-150 Lightning Pro will be available in spring 2022. Continue reading →

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