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Category Archives: marketing
Freshened 2025 Acura RDX Now at Dealers
Acura said this morning that the refreshed 2025 RDX is now arriving at dealers ranging in price from $46,050 to $55,800 including destination. RDX has a new “frameless” Diamond Pentagon grille and “aggressive grille mesh.” Standard RDX now has a “premium gloss-black exterior trim.” All RDX models have new wheel designs, with standard Berlina Black 19-inch wheels. New paint colors include Solar Silver Metallic, and new to RDX – Canyon River Blue Metallic and Urban Gray Pearl. Continue reading
Tech-Aches – Vehicle Owners Overwhelmed by New Gizmos
Vehicle owners are overwhelmed with technology features that don’t solve a problem, don’t work, are difficult to use or are just too limited in functionality. The results of the J.D. Power 2024 U.S. Tech Experience Index* (TXI) StudySM released today shows that. The study, which focuses on the user experience with advanced vehicle technologies as they come to market, finds that while owners offer praise for some advanced features, others are found to be lackluster. Continue reading
Posted in auto news, awards, customer satisfaction, electronics, engineering, marketing, news analysis, software defined vehicles, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, J.D. Power 2024 U.S. Tech Experience Index, Kathleen Rizk, Ken Zino, return on investment analysis, TXI, X @KenAutoinformed
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Customer Deliveries Start – for GMC Sierra EV Denali Edition 1
GMC said today that prospective customers can now purchase the 2024 GMC Sierra EV Denali Edition 1 from dealers across the country. The all-electric pickup truck has 440 miles of GM-estimated range with a full charge [see footnote 1 below], GMC “exclusive” CrabWalk mode [3], MultiPro MidGateTM and 10,000 pounds max towing capacity [4] from a GM-estimated 754 horsepower and 785 lb.-ft. of torque in Max Power mode [2]. This by our count means that GMC is the only US brand now with three EV trucks, which won’t likely last long given the US vehicle popularity of trucks. Just bring money – prices begin at $97,500, plus the $1995 destination charge. Continue reading
Posted in auto news, electric vehicles, environment, fuel economy or emissions, global warming, marketing, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Duncan Aldred, Ken Zino, Sierra EV Denali Edition 1, X @KenAutoinformed
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Relatively Cheap – The 2025 Nissan Rogue On Sale
Nissan said today that the 2025 Nissan Rogue* is on-sale now with a starting Manufacturer’s Suggested Retail Price [MSRP footnote 2 below] of $29,230, a minor price increase following a less than successful mild changes for the 2024 model year and the addition of Google built-in. Continue reading
Acura Performance EV Concept Debuts
“The Acura Performance EV Concept kicks off the exciting next step in our electrification strategy, showcasing the styling direction of our next all-new, all-electric Acura model that will debut next year,” said Mike Langel, assistant vice president, Acura National Sales. “Building on the just-launched all-electric 2024 Acura ZDX, our next all-electric Acura SUV will continue our focus on delivering Acura clients an exhilarating driving experience in the electrified future.” Continue reading
Posted in concept, design and styling, electric vehicles, global warming, marketing, news analysis, performance, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Dave Marek, Honda EV Hub in Ohio, Ken Zino, Mike Langel, X @KenAutoinformed
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Performance Driving – Acura Integra Type S HRC Prototype
Acura today debuted the Integra Type S HRC Prototype, showcasing a potential new line of street and track-focused Honda Racing Corporation* performance parts. Introduced during Monterey Car Week, a congregation of automotive and motorsports enthusiasts, the Acura Integra Type S HRC Prototype is said to build “upon the dynamic capabilities of the most powerful, best performing Integra ever to deliver ultimate street and track performance for Acura enthusiast customers to enjoy on their own Integras.”
“HRC performance parts is an exciting concept focused on building a stronger connection with Acura and Honda enthusiasts eager to access exclusive HRC race engineering to augment their performance driving experience,” said Jon Ikeda, Senior Vice President, Honda Racing Corporation USA.”Every spec of the Acura Integra Type S HRC Prototype screams performance. Everything is functional – if it doesn’t add performance it isn’t on the car.” Continue reading
Posted in auto news, engineering, marketing, milestones, new vehicle, news analysis, performance, racing, shows and events
Tagged Acura Integra Type S HRC TCX race car, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Honda Racing Corporation USA, HRC US, Ken Zino, X @KenAutoinformed
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West European July New Car Market Diesel Share at ~15%
In July, for the 12th month in a row, diesel* captured around 15% of the region’s new car market, according to an analysis released today by the respected GlobalData consultancy.**
“In fact, the preliminary July result was exactly that figure with June being confirmed at 14.2%. July historically is a robust month for diesel sales though the reason for this isn’t clear. So, while the MoM diesel share was positive, the YoY comparison was more negative than seen in June,” said the GlobalData European Light Vehicle Powertrain Forecasting Team. Continue reading
Posted in auto news, environment, fuel economy or emissions, global warming, manufacturing, marketing, news analysis, sales
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Death of the diesel, GlobalData, July W European New Car Diesel Market Share, Ken Zino, oxford economics, X @KenAutoinformed
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Brittany Blue Added to Mustang 60th Anniversary Edition
“Mustang has thrived for 60 years by taking risks and giving customers something a little bit different, a little bit more special than you’d get elsewhere. By dropping a color like this, we’re giving customers a chance to stand out even among the rarefied ranks of Mustang 60th Anniversary owners,” said Joe Bellino, Mustang brand manager. Continue reading
Annals of Marketing – Cadillac Opulent Velocity Concept EV
Cadillac today introduced the Opulent Velocity* concept vehicle, with claimed advanced technology and personalized luxury. It also combines EV and self-driving technology, or a split-personality of two emerging dynamic technologies.
“Opulent Velocity is an experience-based design study,” said Bryan Nesbitt, executive director, Global Cadillac Design. “It’s the future vision of luxury performance, incorporating Cadillac’s leadership in hands-free driving capabilities, electrification and performance excellence. Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration characterized by Cadillac’s halo V-Series variants, and future electrification design expressions,” Nesbitt claimed. Continue reading
Posted in auto news, concept, design and styling, electric vehicles, marketing, mobility company, new vehicle, news analysis, shows and events, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Bryan Nesbitt, Cadillac Opulent Velocity concept EV, Ken Zino, Magalie Debellis, V-Series, X @KenAutoinformed
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July 2024 Global Light Vehicle Sales at 91 Million Year’s Best
“Sales in China maintained a solid pace as NEVs sales continue to gain traction. In the US, YoY sales declined as high vehicle pricing and concerns over the economy weighed on vehicle consumers. The same can be said for Western Europe, which saw its selling rate struggle in July. Meanwhile, the Japanese market surged as supply has begun to catch up from the losses created by the previous vehicle certification issues,” the Global Data forecast team said. Continue reading
Posted in auto news, economy, marketing, news analysis, results, sales
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, GlobalData, GlobalData Light Vehicle Sales Forecasting, July Global Light Vehicle sales, Ken Zino, X @KenAutoinformed
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GMC Shows Freshened 2025 Terrain Compact SUV
The 2025 GMC Terrain debuted today even though it won’t be in showrooms until later this year. Launching first in the Elevation trim, the 2025 Terrain has more standard technology and equipment added to the compact SUV. All Terrains come standard with a 1.5-liter turbocharged engine, rated at 175 horsepower and 203 lb.-ft. of torque and up to 1500 pounds max trailering (footnote 5 see all the inevitable footnotes below*). All-wheel-drive and an 8-speed automatic transmission are standard on Elevation at launch. In 2025, GMC will launch the 2026 model year AT4 and Denali trims. Continue reading
Western European Passenger Car Sales Down in July
The Western Europe passenger vehicle (PV) selling rate dropped in July, at 11.2 million units/year, returning to the levels seen pre-June. PV registrations fell 0.2% YoY to 916,000 units.* “Following an improvement in the selling rate in June, Western Europe … Continue reading
GM BrightDrop Electric Commercial Vans To Join Chevrolet
General Motors (NYSE: GM) said today that it is moving its BrightDrop electric commercial vans* under the Chevrolet brand. The shift brings BrightDrop EVs to Chevrolet’s broad commercial vehicle sales and service dealer network. BrightDrop EVs offer GM-estimated 272 miles of combined city/highway range** and advanced features to help keep drivers safe and alert. This give BrightDrop customers access to one of the industry’s largest and most extensive commercial sales and service networks. All Chevrolet dealers will sell BrightDrop vans if they meet certain commercial EV requirements.
“With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer,” said Scott Bell, vice president, Chevrolet. “This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done.” Continue reading →