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Category Archives: marketing
Stellantis Posts 2023 Pro One Commercial Vehicle Results
“Our performance in 2023 reaffirms that Stellantis Pro One is a keystone of Stellantis business around the world,” said Xavier Peugeot, Stellantis Senior Vice President, Commercial Vehicles Business. “Propelled by the renewal of our entire van lineup and the widest offering of electrified propulsion, Stellantis Pro One is determined to be the most customer-focused product of choice. It is our customers who will drive us to our goal of market leadership by 2027.” Continue reading
Posted in connected vehicles, electric vehicles, environment, manufacturing, marketing, mobility company, news analysis, sales, transportation
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Stellantis N.V. NYSE: STLA, Stellantis Pro One commercial vehicle line, Xavier Peugeot
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Ayvens and Stellantis – 500,000 Fleet Sales Deal
Ayvens* (Euronext: ALD) and Stellantis (NYSE: STLA) said today that they have reached a multi-billion euro agreement “that encourages Ayvens’ affiliates to buy as many as 500,000 vehicles for its long-term leasing fleet across Europe during the next three years. The first significant delivery volumes are expected to begin in the first half of 2024 and continue throughout the year.
“One of the shared priorities will be integrating Stellantis’ innovative range of sustainable vehicles to support Ayvens’ multi-brand strategy,” the mobility companies said. Their stock prices are contrary with Stellantis near record highs and Ayvens near record lows. Stellantis also has its own leasing business, which is to a degree a competitor of Ayvens. Continue reading
Posted in connected vehicles, customer satisfaction, economy, marketing, mobility company, news analysis, shows and events, transportation
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ayvens, European fleet sales, Ken Zino, Tim Albertsen
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Mustang Matte Clear Film Coming from Ford
The 2024 Mustang Matte Clear Film is a product of PPG. It’s designed to withstand harsh detergents used at hand or touch-less car washes, as well as road salt, bird droppings, bug splatter, and asphalt residue, Ford claims. Orders will start 27 February. This option comes with the same 3-year/36,000-mile factory warranty that applies to all 2024 Mustang cars.
Customers who order the Mustang Matte Clear Film for the Mustang Dark Horse will not get the standard Hood Accent Stripe or be able to select the Painted Racing Stripe. Matte Clear Film is not available with the GT California Special package, or the optional graphics packages on the Mustang EcoBoost and GT.
Graphic delete will also be a stand-alone item on the Mustang Dark Horse for customers who prefer a less conspicuous appearance on the most track-capable 5.0-liter Mustang with the 2024 Dark Horse Handling Package. Continue reading
Posted in customer satisfaction, design and styling, marketing, milestones, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, Laurie Transou, Matte Clear Film for Mustang, Mustang Dark Horse, Mustang EcoBoost, mustang gt
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Record Consumer Spending Forecast for US February Sales
Total new-vehicle sales for February 2024 in the US, including retail and non-retail transactions, are projected to reach 1,214,600 units, a 1.4% increase from February 2023, according to a joint forecast from J.D. Power and GlobalData* issued today. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 15.4 million units, up 0.4 million units from February 2023 as the Biden Administration economic recovery continues. Consumers are expected to spend ~$40.8 billion on new vehicles this month. This is the highest on record for the month of February, and 4.1% higher than February 2023. Continue reading
Posted in auto news, economy, marketing, news analysis, results, sales
Tagged auto industry commentary, auto news, autoinformed.com, automotive blog, Automotive news and analysis, Bidenomics, Elizabeth Krear, GlobalData, j.d power, January 2024 US vehicle sales, Jeff Schuster, Ken Zino, Thomas King, us economy
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Annals of Marketing – Lexus and the LA Clippers
The LA Clippers said this week that Lexus will be named “the official luxury vehicle of the LA Clippers and Intuit Dome,” with a Lexus Courtside Lounge at the new arena. Lexus joins naming rights partner Intuit and AT&T, Pechanga, and Ticketmaster as Intuit Dome Founding Partners. Ex-Microsoft pooh-bah Steve Balmer now owns and runs the Clippers. The monetarily peripatetic team was formerly of Buffalo and San Diego.
The Clippers history with arenas is troubled. They fled the Los Angeles Memorial Sports Arena in 1999 for Staples Center (nowadays Crypto.com Arena; that’s com not con), which they shared as an unloved stepchild with the Los Angeles Lakers and the National Hockey League’s LA Kings. The rental deal with the Lakers required the removing and then re-installation of Laker memorabilia and sponsorship logos and other stuff before and after their games. Hardly five easy pieces – so to Jack Nicholson speak – with our fond memories of his courtside Lakers seats where he held court at the Forum and Staples Center. Continue reading
Stellantis Posts Record 2023 Results – €18.6B Net
“As we just passed the three-year mark since Stellantis’ inception, I warmly thank our teams who are executing at the highest levels and contributing greatly to our growth story, even in the strongest of headwinds. Today’s record financial results are proof that we have become a new global leader in our industry and will remain rock solid as we look to a turbulent 2024. Thanks to our flexible technology and product roadmap, we are prepared to address the various scenarios that could arise and to continue delivering on our Dare Forward 2030 targets,” said Carlos Tavares, CEO. Continue reading
Posted in alternative fuels, auto news, economy, electric vehicles, engineering, environment, financial results, manufacturing, marketing, milestones, mobility company, news analysis, results, sales
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, carlos tavares, Ken Zino, NYSE: STLA, Stellantis earnings and strategy, STLA platforms
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GM Expands Super Cruise Network in North America Again
“GM is all-in on safely deploying Super Cruise as we make the technology available on more vehicles, more roads and for more people to enjoy. A key part of that is expanding the road network, in this case nearly doubling it again, with LiDAR mapped highways. High precision LiDAR mapping gives us an operating domain where we are confident in Super Cruise’s abilities, “said Anantha Kancherla, GM vice president of ADAS. Continue reading
Annals of Marketing – G-Class Stronger Than Diamonds
Mercedes-Benz today announced a global campaign with the G-Class Stronger Than Diamonds edition, claimed to be “a very special symbol of love limited to just 300 units worldwide.” The marketing campaign, dubbed “A love that lasts forever. Stronger than diamonds,” is on Mercedes-Benz social media channels. Continue reading
BMW i Ventures Invests in Skylo Technologies
Skylo has launched its initial service across US, Canada, and Europe, in partnership with major chipset makers including Qualcomm, Samsung, MediaTek, and Sony, together with the leading device OEMs and mobile carriers, such as Deutsche Telekom. Continue reading
Posted in aftermarket, auto news, connected vehicles, electronics, marketing, milestones, mobility company, news, news analysis, software defined vehicles, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, BMW i Ventures, Kasper Sage, Ken Zino, Parth Trivedi, Skylo Technologies
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Annals of Marketing – Dag Ødegaard’s F-150 Lightning
“This is a dream vehicle for us especially as we love the USA and Texas so much,” Ødegaard said. “Finally we don’t have to drive two cars to transport two teenage children, my wife and all our luggage to our cabin in Trysil. In particular, the fact that it has five seats means that we can finally afford (sic) to buy ourselves a proper family pickup, which is also fully electric and packed with new technology. It is absolutely outstanding both in terms of comfort, space and driving.” Continue reading
Posted in auto news, blog, connected vehicles, electric vehicles, global warming, marketing, milestones, people
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Dag Ødegaard, F-150 Lightning, Ford Motor Norway Per Gunnar Berg, Ken Zino
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Cox Automotive – US Vehicle Market Off To Slow Start, But…
Chief Economist of Cox Automotive* Jonathan Smoke said this morning that the US auto market is off to a slow start. However, the two-handed economist said that “We are seeing more positive momentum in the used-car market and in fixed operations. Tax refunds are just now starting to flow, and that should bring the strongest used-car market performance for the year.”
“We’re only halfway through January with the credit card spending data. But so far it appears that the consumer is holding up with spending growth stable relative to the level of spending growth we had at the end of last year. That was slower than we had seen previously in 2023. But it is enough. To produce growth of roughly 4% in nominal terms in consumer spending, and that’s enough to keep the economy moving forward,” Smoke said.** Continue reading
Annals of Marketing – RIP MINI Clubman
The last MINI Clubman rolled off the production line at MINI Plant Oxford today 55 years after the model’s debut with rear swinging doors in 1969. Since its introduction more than 1.1 million MINI Clubman models have been built, with half of these made at MINI Plant Oxford. Exported to more than 50 countries, the Clubman darts around the globe if they haven’t rusted into premature oblivion. During 2023, the Clubman was pushed with the launch of The Final Edition. It had an edition-specific Shimmer Copper radiator grille and side scuttles, 18” Final Edition 2-tone alloy wheels and exclusive ‘Final Edition’ lettering on the rear. Limited to 1969 units, the Final Edition noted the launch year of the original. Continue reading
Nissan Cuts Ariya EV Starting Price to $41,340
Nissan USA said today that it is cutting the starting price of the 2024 Ariya EV now on sale with a starting Manufacturer’s Suggested Retail Price [1]* (MSRP) from $39,590 with “enhanced MSRP across all trim levels to appeal to a wider audience of EV buyers.” Ariya Engage, the entry point to the Ariya line-up, has been reduced by $3600 with other trim levels receiving a reduction of up to $6000.
“As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model’s competitiveness and ensure we are delivering maximum value to our customers,” said Trisha Jung, senior director, EV Strategy and Transformation, Nissan USA. Continue reading →