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Category Archives: marketing
Volvo Cars Joins Tesla Supercharger Network in North America
Volvo Cars* (VOLCAR B:STO) said this week that drivers of its fully electric vehicles including the new EX90 flagship SUV will have access to more than 17,800 Tesla Supercharger stations in the U.S. and Canada.**
“As part of our journey to electrification, we want to make life with an electric car, including our new flagship EX90, as seamless as possible,” said Mike Cottone, President, Volvo Car USA and Canada. Continue reading
Posted in auto news, connected vehicles, customer satisfaction, electric vehicles, global warming, marketing, mobility company, news analysis
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, EC40, EX40, Ken Zino, Mike Cottone, NACS adapters, North American Charging Standard, Tesla Supercharger network, Volvo EX90, X @KenAutoinformed
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Cadillac Lyric EV SUV Gets V-Series Performance Option
Cadillac (NYSE: GM) said today that the first electric SUV to earn the V-Series badge – the 2026 LYRIQ-V – debuts in early 2025. LYRIQ-V will appear markets around the world in both left-hand-drive and right-hand-drive, including the U.S., Canada, … Continue reading
Volkswagen Adds New Collision Avoidance Alerts
Volkswagen of America today announced new collision avoidance alerts that can provide advance warning to Volkswagen drivers of oncoming roadside hazards and notify some oncoming vehicles that a Volkswagen vehicle is disabled. Starting later this fall, this technology will be included with VW Car-Net Safe & Secure subscriptions* at no additional charge for most MY24 and MY25 Volkswagen vehicles equipped with the proper technology. Volkswagen is the first automaker in the United States to integrate H.E.L.P. ® (Hazard Enhanced Location Protocol) and Road Awareness collision avoidance alerts within its connected vehicle services.
“Putting these collision avoidance alerts into Volkswagen vehicles advances our commitment to the safety of both our drivers and all others who are on the road,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “Volkswagen continues to democratize access to features that help both enhance vehicle safety and exceed the expectations of our vehicle owners.” Continue reading
Posted in auto news, marketing, mobility company, news analysis, safety, shows and events, software defined vehicles, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, connected vehicle-to-everything CV2X, Frank Weith, Hazard Enhanced Location Protocol, Ken Zino, Rachael Zaluzec, VW Car-Net Safe & Secure, X @KenAutoinformed
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Annals of Marketing Rolls-Royce Phantom Goldfinger
Rolls-Royce Motor Cars today showed a one-of-one Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise. Revealed in the film’s 60th anniversary year, it is said to be inspired by the 1937 Phantom III Sedanca de Ville owned by the eponymous villain, Auric Goldfinger. The British license plate ‘AU 1’, which graced the Goldfinger Phantom III in the film, has been secured.. This will remain with Phantom Goldfinger, which has now been delivered to” a significant Rolls-Royce client and collector based in England.” It’s a reference to the chemical symbol for gold on the periodic table of elements. Continue reading
Posted in auto news, design and styling, marketing, news analysis, shows and events
Tagged 1964 James Bond film Goldfinger, Auric Goldfinger Chris Brownridge, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Furka Pass, Ken Zino, Nick Rhodes, Rolls-Royce Motor Cars, X @KenAutoinformed
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Penske Automotive Group Buys Another Porsche Dealership
Penske Automotive Group (NYSE: PAG) said today that it has signed an agreement to acquire Porsche Centre Melbourne, located in Melbourne, Australia, from Porsche Retail Group Australia Pty Ltd. Upon completion of the acquisition, Porsche Centre Melbourne will expand the Company’s partnership with Porsche in Melbourne. The acquisition is expected to add $130 million in estimated annualized revenue, bringing the estimated annualized revenue for the three Porsche Dealerships in Melbourne to $260 million. The acquisition is subject to customary conditions and is expected to close by the end of this year. This will be 25th Porsche dealership that Penske owns globally.
“We are thrilled to extend our relationship with Porsche in Melbourne and are committed to providing exceptional service and innovative retail experiences that exceed our customers’ expectations,” said Penske Automotive Group Head of International Operations Randall Seymore. Continue reading
Posted in auto news, marketing, mobility company, news analysis, shows and events
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, NYSE: PAG, Porsche Centre Melbourne, Porsche Retail Group Australia Pty Ltd, Randall Seymore, X @KenAutoinformed
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Rolls-Royce 120th Anniversary – Claude Goodman Johnson
Rolls-Royce Motor Cars today in acknowledgement of the marque’s 120th anniversary in 2024 published an overview of the life and career of Claude Goodman Johnson, born 24 October 1864. Johnson was born in Buckinghamshire on 24 October 1864, one of seven children. From London’s St Paul’s School, Claude went to the Royal College of Art. Here, he met Sir Philip Cunliffe-Owen, Deputy General Superintendent of the South Kensington Museum (now the Victoria & Albert Museum), where Claude’s father worked. Through him, CJ secured his first job, as a clerk at the Imperial Institute (now Imperial College London). There, he was put to work arranging exhibitions.
“Johnson is celebrated as ‘the hyphen in Rolls-Royce’ but known to all simply as ‘CJ’. A natural showman with an unrivalled talent for generating publicity, he brought an extraordinary mix of skill, dedication and experience to his role as the company’s first Commercial Managing Director; a fascinating, larger-than-life character and a pivotal figure in the Rolls-Royce foundation story,” Rolls-Royce said. Continue reading
Posted in auto news, design and styling, marketing, milestones, mobility company, shows and events
Tagged Ambrose McEvoy, auto industry commentary, autoinformed.com, Automobile Club of Great Britain & Ireland, automotive blog, Automotive news and analysis, C.S. Rolls & Co, Charles Stewart Rolls, Charles Sykes, Henry Royce, Ken Zino, Le Bureau, Le Rossignol, Lord John Montagu, Phantom Scintilla Private Collection, Roads Made Easy, Silver Phantom, Spirit of Ecstasy, The Silver Ghost’, Villa Mimosa, X @KenAutoinformed
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Annals of Marketing – Universal Pictures’ Wicked and Lexus
“As a proud partner of Universal’s ‘Wicked,’ Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, vice president, Lexus marketing. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the Lexus TX is the perfect vehicle for travelers, wherever the road may take them.” Continue reading
Posted in auto news, marketing, shows and events
Tagged Ariana Grande, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Cynthia Tenhouse, Ethan Slater Jeff Goldblum, Hulu, Jon M. Chu, Jonathan Bailey, Ken Zino, lexus, Linear, Marissa Bode, Michelle Yeoh, Universal Pictures’ Wicked, Wicked, X @KenAutoinformed, youtube
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September 2024 Global Light Vehicle Sales Down Slightly
The Global Light Vehicle (LV) selling rate for September stood at 90 million annually, in line with August’s results, according to an analysis just released by the respected GlobalData consultancy.* Looked at year-over-year (YoY), market volumes are continuing to trend downwards as sales volumes were down ~ 4% versus September 2023. Furthermore, YTD sales are now only up fractionally compared to the same period last year.
“In September, sales were down across most regions. Sales in China fell 5% YoY, as the economy faces headwinds and despite the ongoing scrappage incentive. In the US sales fell YoY for the month, with this September having fewer selling days. Finally, sales in Western Europe remained underwhelming, as a weak economy and high vehicle prices dragged on LV market activity,” said the Global Light Vehicle Sales Forecasting Team. Continue reading
NISSAN ENERGY Charge Network Launches
Nissan announced today an “enhancement “to the MyNISSAN app that claims to simplify EV ownership by consolidating vehicle management and public charging into one app. Users store a default payment method in the MyNISSAN app, then once at a compatible charging station, simply tap an on-screen button to start a charging session within the NISSAN ENERGY Charge Network. This new app will be available to MyNISSAN app users by November 2024.
“Owning and charging a Nissan EV will become simpler and more seamless with the launch of the NISSAN ENERGY Charge Network. The new network allows Nissan Ariya and future Nissan EV drivers to use their MyNISSAN app to find charging stations, see real-time charger availability and pay for charging – all in one streamlined experience,” Nissan said in a release. Continue reading
Posted in alternative fuels, auto news, customer satisfaction, electric vehicles, electronics, energy, global warming, marketing, news analysis, shows and events, software defined vehicles
Tagged auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Ken Zino, MyNISSAN app, NISSAN ENERGY Charge Network, Nissan Leaf EV, X @KenAutoinformed
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Porsche Sales Weak Through Q3 2024
Porsche AG today posted sales declines for the first nine months of the year. Overall global sales at 226,026 dropped -7%. China sales at 43,280 plunged -29%. “This reflects poor economy in the Chinese market” that is affecting all makers. Worse, there is now an outright trade war over tariffs between the EU and China. North American sales at 61,471 dropped -5%. In Europe (excluding Germany), Porsche delivered 52,465 vehicles in the first nine months, an increase of 1% compared to the same period last year. In the home market of Germany, the number of vehicles delivered rose by 8 % as 26,838 units were delivered to customers.
“Customer demand remains at a robust level and the feedback from our customers on the new models is very good. As product availability increases, we are optimistic about the final spurt for 2024,” claimed Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. Continue reading
One Payment – VW Maintenance, Insurance, Road Calls
Volkswagen Group of America said today that with Volkswagen Financial Services (Volkswagen Credit Inc.) it’s starting a vehicle subscription service for Volkswagen vehicles in the Atlanta metro area. This all-new, month-to-month subscription service for some Volkswagen models bundles maintenance, insurance, and 24/7 roadside assistance into a single monthly payment. It’s branded VW Flex. Beginning today 30 October, Atlanta-area consumers will be able to start their vehicle subscription memberships, selecting from Atlas, Atlas Cross Sport, Tiguan, Golf GTI and Jetta models.
“We’re thrilled our customers have a new mobility option through this partnership with Volkswagen Financial Services,” said Andrew Savvas, Chief Sales and Marketing Officer for Volkswagen North American Region. “This subscription service brings our brand to a whole new segment of consumers who are looking for a simple and flexible mobility option, as well as those who want an easy way to experience the Volkswagen brand for themselves.” Continue reading →