Category Archives: marketing

One Payment – VW Maintenance, Insurance, Road Calls

Volkswagen Group of America said today that with Volkswagen Financial Services (Volkswagen Credit Inc.) it’s starting a vehicle subscription service for Volkswagen vehicles in the Atlanta metro area. This all-new, month-to-month subscription service for some Volkswagen models bundles maintenance, insurance, and 24/7 roadside assistance into a single monthly payment. It’s branded VW Flex. Beginning today 30 October, Atlanta-area consumers will be able to start their vehicle subscription memberships, selecting from Atlas, Atlas Cross Sport, Tiguan, Golf GTI and Jetta models.

“We’re thrilled our customers have a new mobility option through this partnership with Volkswagen Financial Services,” said Andrew Savvas, Chief Sales and Marketing Officer for Volkswagen North American Region. “This subscription service brings our brand to a whole new segment of consumers who are looking for a simple and flexible mobility option, as well as those who want an easy way to experience the Volkswagen brand for themselves.” Continue reading

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Volvo Cars Joins Tesla Supercharger Network in North America

Volvo Cars* (VOLCAR B:STO) said this week that drivers of its fully electric vehicles including the new EX90 flagship SUV will have access to more than 17,800 Tesla Supercharger stations in the U.S. and Canada.**

“As part of our journey to electrification, we want to make life with an electric car, including our new flagship EX90, as seamless as possible,” said Mike Cottone, President, Volvo Car USA and Canada. Continue reading

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Penske Automotive Group Q3 2024 Net Income Drops

“I am pleased with our financial performance during the third quarter, despite the impact from the stop sale of certain vehicles and the residual impact from the CDK Cyber Security incident. New and used retail automotive gross profit per unit remained strong, retail automotive service and parts performed at record levels, the retail commercial truck business performed well, selling, general, and administrative expenses remained well controlled, and the equity income from Penske Transportation Solutions increased 14% sequentially despite continued freight challenges,” said Chair and CEO Roger Penske. Continue reading

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Ford Posts Weak Q3 Results. Stock Dropping on Cut Outlook

Ford Motor Company (NYSE: F) posted Q3 2024 of $46 billion; net income of $0.9 billion, including a previously announced $1 billion electric vehicle-related charge, as well as an adjusted EBIT of $2.6 billion. Cash flow from operations in Q3 was $5.5 billion, and adjusted free cash flow was $3.2 billion. At quarter-end, Ford had nearly $28 billion in cash and $46 billion in liquidity. It’s going to need it: Ford’s profit margin was razor-blade thin at 1.9%. Perhaps worse, full-year 2024 adjusted EBIT is  now forecast at ~$10 billion. Nonetheless, Ford declared fourth-quarter regular dividend of 15 cents per share. Head hunters are also on the street looking for a new chief of staff. Continue reading

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Cadillac Lyric EV SUV Gets V-Series Performance Option

Cadillac (NYSE: GM) said today that  the first electric SUV to earn the V-Series badge – the 2026 LYRIQ-V – debuts in early 2025. LYRIQ-V will appear markets around the world in both left-hand-drive and right-hand-drive, including the U.S., Canada, … Continue reading

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Volkswagen Adds New Collision Avoidance Alerts

Volkswagen of America today announced new collision avoidance alerts that can provide advance warning to Volkswagen drivers of oncoming roadside hazards and notify some oncoming vehicles that a Volkswagen vehicle is disabled. Starting later this fall, this technology will be included with VW Car-Net Safe & Secure subscriptions* at no additional charge for most MY24 and MY25 Volkswagen vehicles equipped with the proper technology. Volkswagen is the first automaker in the United States to integrate H.E.L.P. ® (Hazard Enhanced Location Protocol) and Road Awareness collision avoidance alerts within its connected vehicle services.

“Putting these collision avoidance alerts into Volkswagen vehicles advances our commitment to the safety of both our drivers and all others who are on the road,” said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America. “Volkswagen continues to democratize access to features that help both enhance vehicle safety and exceed the expectations of our vehicle owners.” Continue reading

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Annals of Marketing Rolls-Royce Phantom Goldfinger

Rolls-Royce Motor Cars today showed a one-of-one Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise. Revealed in the film’s 60th anniversary year, it is said to be inspired by the 1937 Phantom III Sedanca de Ville owned by the eponymous villain, Auric Goldfinger. The British license plate ‘AU 1’, which graced the Goldfinger Phantom III in the film, has been secured.. This will remain with Phantom Goldfinger, which has now been delivered to” a significant Rolls-Royce client and collector based in England.” It’s a reference to the chemical symbol for gold on the periodic table of elements. Continue reading

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The Subaru 2025 Impreza Hatchback Starts at $24,700

Subaru of America today said the 2025 Subaru Impreza continues to be offered in Base, Sport, and RS trim levels with prices ranging from ~ $25,000 to $30,000, plus options. The sixth-generation compact hatchback has upgraded safety features, and an optional 11.6-inch Subaru Starlink® infotainment system.

Returning for 2025, the Subaru Impreza RS trim level (~$30,000) has a 2.5-liter Subaru Boxer® engine rated at 182 horsepower, 18-inch wheels, and unique interior and exterior accents. The 2025 Subaru Impreza is produced in Gunma, Japan. How long these prices hold up remains to be seen given the chaos in global currency exchange markets and the strengthening US dollar. The 2025 Subaru Impreza will begin arriving at retailers later this year. Continue reading

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Penske Automotive Group Buys Another Porsche Dealership

Penske Automotive Group (NYSE: PAG) said today that it has signed an agreement to acquire Porsche Centre Melbourne, located in Melbourne, Australia, from Porsche Retail Group Australia Pty Ltd. Upon completion of the acquisition, Porsche Centre Melbourne will expand the Company’s partnership with Porsche in Melbourne. The acquisition is expected to add $130 million in estimated annualized revenue, bringing the estimated annualized revenue for the three Porsche Dealerships in Melbourne to $260 million. The acquisition is subject to customary conditions and is expected to close by the end of this year. This will be 25th Porsche dealership that Penske owns globally.

“We are thrilled to extend our relationship with Porsche in Melbourne and are committed to providing exceptional service and innovative retail experiences that exceed our customers’ expectations,” said Penske Automotive Group Head of International Operations Randall Seymore. Continue reading

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Rolls-Royce 120th Anniversary – Claude Goodman Johnson

Rolls-Royce Motor Cars today in acknowledgement of the marque’s 120th anniversary in 2024 published an overview of the life and career of Claude Goodman Johnson, born 24 October 1864. Johnson was born in Buckinghamshire on 24 October 1864, one of seven children. From London’s St Paul’s School, Claude went to the Royal College of Art. Here, he met Sir Philip Cunliffe-Owen, Deputy General Superintendent of the South Kensington Museum (now the Victoria & Albert Museum), where Claude’s father worked. Through him, CJ secured his first job, as a clerk at the Imperial Institute (now Imperial College London). There, he was put to work arranging exhibitions.

“Johnson is celebrated as ‘the hyphen in Rolls-Royce’ but known to all simply as ‘CJ’. A natural showman with an unrivalled talent for generating publicity, he brought an extraordinary mix of skill, dedication and experience to his role as the company’s first Commercial Managing Director; a fascinating, larger-than-life character and a pivotal figure in the Rolls-Royce foundation story,” Rolls-Royce said. Continue reading

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General Motors Q3 2024 Earnings Up. Guidance Raised Again

General Motors (NYSE: GM) today posted flat Q3 net earnings ($3.1 billion), but with pretax earnings up ~16%. GM’s adjusted earnings before interest and taxes were $4.1 billion in the quarter. Global revenue ~11% to $48.8 billion. North American pretax earnings rose 13% to ~$4 billion. Moreover, GM raised its earnings guidance for the third straight time this year. GM’s 2024 financial guidance includes anticipated capital spending of $10.5 billion – $11.5 billion, inclusive of investments in the company’s battery cell manufacturing joint ventures.

“In the third quarter, we grew U.S. retail market share with above-average pricing, well-managed inventories and below-average incentives. In China, sales improved from the second quarter, and dealer inventory fell sharply. In addition, we remain on track to reach our 2024 EV production and profitability targets,” said Mary Barra, GM Chair and CEO. Continue reading

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Annals of Marketing – Universal Pictures’ Wicked and Lexus

“As a proud partner of Universal’s ‘Wicked,’ Lexus is helping drive audiences to experience the film’s powerful and transformative magic this holiday season,” said Cynthia Tenhouse, vice president, Lexus marketing. “Offering three-row luxury, innovative technology, and plenty of cargo space for extra broomsticks, the Lexus TX is the perfect vehicle for travelers, wherever the road may take them.” Continue reading

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September 2024 Global Light Vehicle Sales Down Slightly

The Global Light Vehicle (LV) selling rate for September stood at 90 million annually, in line with August’s results, according to an analysis just released by the respected GlobalData consultancy.* Looked at year-over-year (YoY), market volumes are continuing to trend downwards as sales volumes were down ~ 4% versus September 2023. Furthermore, YTD sales are now only up fractionally compared to the same period last year.

“In September, sales were down across most regions. Sales in China fell 5% YoY, as the economy faces headwinds and despite the ongoing scrappage incentive. In the US sales fell YoY for the month, with this September having fewer selling days. Finally, sales in Western Europe remained underwhelming, as a weak economy and high vehicle prices dragged on LV market activity,” said the Global Light Vehicle Sales Forecasting Team. Continue reading

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NISSAN ENERGY Charge Network Launches

Nissan announced today an “enhancement “to the MyNISSAN app that claims to simplify EV ownership by consolidating vehicle management and public charging into one app. Users store a default payment method in the MyNISSAN app, then once at a compatible charging station, simply tap an on-screen button to start a charging session within the NISSAN ENERGY Charge Network. This new app will be available to MyNISSAN app users by November 2024.

“Owning and charging a Nissan EV will become simpler and more seamless with the launch of the NISSAN ENERGY Charge Network. The new network allows Nissan Ariya and future Nissan EV drivers to use their MyNISSAN app to find charging stations, see real-time charger availability and pay for charging – all in one streamlined experience,” Nissan said in a release. Continue reading

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Porsche Sales Weak Through Q3 2024

Porsche AG today posted sales declines for the first nine months of the year. Overall global sales at 226,026 dropped -7%. China sales at 43,280 plunged -29%. “This reflects poor economy in the Chinese market” that is affecting all makers. Worse, there is now an outright trade war over tariffs between the EU and China. North American sales at 61,471 dropped -5%. In Europe (excluding Germany), Porsche delivered 52,465 vehicles in the first nine months, an increase of 1% compared to the same period last year. In the home market of Germany, the number of vehicles delivered rose by 8 % as 26,838 units were delivered to customers.

“Customer demand remains at a robust level and the feedback from our customers on the new models is very good. As product availability increases, we are optimistic about the final spurt for 2024,” claimed Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. Continue reading

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