Category Archives: marketing

Toyota Motor Q2 FY 2026 Net Income Drops 7%

Posted on 5 November 2025 by Ken Zino

Today, Toyota Motor Corporation (NYSE: TM, 7203T) posted FY 2026 Q2 [1 April 2025 through 30 September 2025- AutoCrat] results that showed total consolidated vehicle unit sales increased globally by 227,000,+ 5.0% to 4,783,000. However, net income attributable to Toyota Motor Corporation was 1,773.4 billion yen, a decrease of 133.6 billion yen or -7.0% compared with FY2025 first half. Nonetheless, Toyota increased its fiscal-year profit forecast. Toyota maintains that its products and sales outside the United States would counter the negative effects of  of U.S. President Donald Trump’s import tariffs. The world’s largest automaker forecasts an operating profit of 3.4 trillion yen (~$22.6 billion) for the financial year ending March 26, a jump of +6% from the 3.2 trillion yen it formerly forecast. Continue reading →

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Polestar to Use Google Maps Live Lane Guidance

Posted on 4 November 2025 by Ken Zino

Polestar* (Nasdaq: PSNY), the struggling Swedish electric car brand facing de-listing by Nasdaq, said today that it will become the first automotive OEM to integrate Google Maps’ new live lane guidance into the driver display in one of its vehicles. The applies to cars with Google built-in. “It will help drivers stay on course with ease while navigating complex highways and intense rush-hour traffic.”

“Over the past five years, Polestar’s collaboration with Google has delivered many new features for Polestar owners. Live lane guidance continues the path of Polestar’s driver centric UX strategy, reducing driver stress and improving safety by making missed exits and last-minute lane changes much less of a worry,” said Sid Odedra, Head of UI/UX at Polestar. Continue reading →

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BMW Motorrad Shows 2027 F 450 GS

Posted on 4 November 2025 by Ken Zino

BMW Motorrad USA in conjunction with its global siblings revealed the new 2027 BMW F 450 GS. It’s said to be a completely redesigned, new construction for the 48 horsepower 400 – 500 cc class.

“With the new BMW F 450 GS, BMW Motorrad presents a genuine BMW GS in the 48 hp A2 class. It embodies the essence of a GS: Get on, twist the throttle, have fun – with full control and maximum confidence. Its low weight, superior performance and perfect balance between agility and stability ensure a particularly intuitive riding experience. Thanks to its precise handling and typical GS expertise, it performs impressively both on and off the road. The F 450 GS is the perfect ‘best buddy’ for every riding situation. It is uncomplicated, robust, and always ready. It sets the benchmark for sporty adventure bikes in its class.” Markus Flasch, CEO BMW Motorrad. Continue reading →

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Volkswagen ID – Money Back in 100 Days

Posted on 3 November 2025 by Ken Zino

In a marketing move that likely will have international implications, Volkswagen* in the U.K. today announced the so-called ID. Promise. This allows its retail electric car customers between 80 and 100 days after collection to ‘drive and decide.’ The time frame in which people can return vehicles is from the point that they take delivery of their new cars. They just need to inform their retailer, who will then arrange a refund minus a 3% fixed usage charge, as well as the cost to repair any damage or modifications to the cars since they were handed over.**

“Official figures show more than 1.3 million UK motorists have already converted to electric, and time and time again our customers tell us they would never go back to petrol or diesel having made the move,” said Rod McLeod, Director of Volkswagen UK. “But there are many more people who want to go electric but feel unsure. This straightforward initiative gives them the perfect opportunity to ‘drive and decide’ with no strings attached.” Continue reading →

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Goodyear Eagle F1 All Season Tire Debuts

Posted on 31 October 2025 by Ken Zino

The Goodyear Tire & Rubber Company (NASDAQ: GT)* has started sales of the Goodyear Eagle F1 All Season. The Goodyear Eagle F1 All Season is now available through Goodyear’s retail network and authorized dealers in the United States and Canada.

“Eagle F1 All Season is a premium ultra-high-performance tire engineered to deliver exceptional handling, grip and comfort in dry, wet and light snow conditions,” Goodyear said. Continue reading →

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Penske Automotive Group Posts Q3 Net Income Increase

Posted on 31 October 2025 by Ken Zino

Penske Automotive Group* (NYSE: PAG) has posted Q3 2025 operating results. During Q3 revenue increased 1.4% to $7.7 billion compared to $7.6 billion in Q3 2024. Net income attributable to common stockholders decreased 6% to $213.0 million compared to $226.1 million YoY. Related earnings-per-share decreased 5% to $3.23 compared to $3.39 YoY 2024.

“Overall, I am pleased with our performance during the third quarter. We grew same-store retail automotive new units delivered by 4%, reduced new vehicle inventory days supply by 6 days from the end of June and increased retail automotive service and parts revenue to a quarterly record of $818.3 million, including same-store service and parts revenue growth of 5%,” said Chair Roger Penske. Continue reading →

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Mexican Grand Prix Demo Drive – Tsunoda in Honda RA272

Posted on 24 October 2025 by Ken Zino

“It is an honor to drive the RA272 at the special place where Honda achieved its first F1® victory. Driving on the track where the RA272 pioneered Japanese motorsports history 60 years ago is a particularly special and deeply moving experience. With Honda’s history of challenges in my heart, I want to give fans a drive that conveys dreams and passion,” said Yuki Tsunoda. Continue reading →

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October U.S. Vehicle Sales Forecast Flat. Global Sales Up

Posted on 23 October 2025 by Ken Zino

Total new-vehicle sales for October 2025, including retail and non-retail transactions, are projected to reach 1,249,800, a 6.9% decrease year-over-year, according to a joint forecast from J.D. Power* and GlobalData.** October 2025 has 27 selling days, the same as October 2024. The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is forecast to be 15.1 million units, down 1.1 million units from October 2024.

“October’s results reflect a notable, but expected decline in the new-vehicle sales pace, due almost entirely to sales of electric vehicles. “The expiration of federal EV credits on Sept. 30 caused EV shoppers to pull ahead their purchases, driving a significant increase in EV sales and inflating the overall industry sales pace,” said Thomas King, president of the data and analytics division at J.D. Power. Continue reading →

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Cadillac 2028 Escalade IQ Debuts High-Speed Computing Core

Posted on 22 October 2025 by Ken Zino

At its so-called GM Forward media event in New York today, General Motors (NYSE: GM) talked about how manufacturing scale, software expertise, and AI are “converging to transform the car from a mode of transportation into an intelligent assistant.” GM is hardly alone in this quest to use advanced computing power to increase the technical ability and expand the market for branded vehicles.

“One of the most significant steps toward that future is autonomy. GM announced plans to bring eyes-off driving to market in 2028, debuting on the Cadillac Escalade IQ electric SUV. GM has already mapped 600,000 miles of hands-free roads in North America, and customers have driven 700 million miles with Super Cruise without a single reported crash attributed to the system. [footnote 1] Additionally, the technology and validation frameworks from Cruise add more than five million fully driverless miles of experience,” GM said. (Worrying here is GM expensive warranty cost problems discussed during its latest earnings call – AutoCrat) Continue reading →

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GM Posts Q3 Net of $1.3 Billion on $48.6B Revenue

Posted on 21 October 2025 by Ken Zino

General Motors (NYSE: GM) today posted a Q3 2025 net income of $1.3 Billion down $700 million year-over-year on $48.6B in revenue. This included a gross tariff impact of $1.1 billion. GM offset more than 30% of this amount through what it said was go-to-market, footprint, and cost initiatives. It was a strong quarterly performance, but GM still faces major challenges in China, as well as problems dealing with Korea, Mexico and Canada via the upcoming re-negotiation of the North American Free Trade Agreement with the Trump Administration’s hostile to our northern neighbor. Nonetheless GM stock closed the day at $66.62, up $8.62 for a +14.86% gain.

“Thanks to the collective efforts of our team, and our compelling vehicle portfolio, GM delivered another very good quarter of earnings and free cash flow. In the U.S., we achieved our highest third-quarter market share since 2017 with strong margins, and our restructured China business was profitable once again. Based on our performance, we are raising our full-year guidance, underscoring our confidence in the company’s trajectory,” said Ceo and Chair Mary Barra. Continue reading →

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World Premiere – New Toyota Land Cruiser FJ

Posted on 21 October 2025 by Ken Zino

“Launched originally as the Toyota BJ in 1951, the Land Cruiser immediately became the first vehicle to climb to the sixth station of Mount Fuji. Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.15 million units [footnote 1] in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere. It is a flagship Toyota model that has been developed and refined by customers around the world for over 70 years,” Toyota said. Continue reading →

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First Look – 2026 Mustang Mach-E GT

Posted on 20 October 2025 by Ken Zino

Ford Motor Company(NYSE: F) said today that it is introducing the 2026 Mustang Mach-E® GT California Special. It’s a special edition as an optional package that brings a heritage-inspired design to the Mustang family’s newest member. In the 1960s, California dealers were responsible for a large portion of all Mustang sales and wanted their contributions to the vehicle’s success commemorated through a unique package. In 1968, the original California Special was born. The coupe’s original red and black accents and aero features would define the trim package for years. Just over 4000 of the original California Special Mustang vehicles were built. Continue reading →

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Online Marketing – Aston Martin Reveals New Configurator

Posted on 20 October 2025 by Ken Zino

Aston Martin with the launch of the most comprehensive update of its online Configurator since it originally debuted four years ago, claims it “is a true gateway to the brand, and the refresh refines and elevates aspects of the user experience to create a truly premium digital presence.” (Marketing Babble alert – AutoCrat>

“Our Configurator is an integral part of the modern Aston Martin customer experience,” said Alex Long, Aston Martin’s Global Marketing Director. “Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.” Continue reading →

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First Look – the 2026 Lexus GX SUV

Posted on 17 October 2025 by Ken Zino

Lexus, the luxury brand of Toyota, said today in a release from Plano, Texas that the 2026 Lexus GX SUV carries over from the prior model year. (The 2026 GX is assembled at the Tahara plant in Japan, and as such is subject to the tariff whims of the bumbling Trump administration – AutoCrat).

“Lexus enthusiasts have long praised the GX’s legendary off-road capability and its ability to tackle rough terrain, taking customers comfortably from errands to remote spaces. The GX is offered in six grades: Premium, Premium+, Luxury, Luxury+, Overtrail and Overtrail+,” Lexus said. Continue reading →

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Stellantis Post Q3 2025 Shipments of 1.3M

Posted on 10 October 2025 by Ken Zino

Stellantis N.V. (NYSE: STLA) today released its Q3 consolidated shipment estimates. “Shipments” is the volume of vehicles delivered to dealers, distributors, or directly from the Company to retail and fleet customers, which results in revenue recognition. Consolidated shipments for the three months ending September 30, 2025, were an estimated 1.3 million units, a 13% increase y-o-y. Most of the increase was driven by North America, also supported by year-over-year shipment growth in Enlarged Europe and Middle East & Africa. Business environment and competitive challenges remain in China and South America.* Continue reading →

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