Category Archives: marketing

Acura RSX Prototype EV Debuts

Posted on 15 August 2025 by Ken Zino

Acura yesterday at Monterey Car Week staged the world-debut of the Acura RSX Prototype, promoting the brand’s next-generation all-electric performance SUV.

“The dramatic styling of our Acura RSX Prototype demonstrates that it’s not just a new EV, but a compelling all-new Acura model,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co., Inc. “RSX will deliver on nearly four decades of Acura Precision Crafted Performance brand DNA with appealing design and cutting-edge technology.” Continue reading →

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Honda Racing Starts Merchandise and Memorabilia Sales

Posted on 13 August 2025 by Ken Zino

Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”

Continue reading →

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Mercedes-Benz Chauffeur-Driven Vision V in California

Posted on 12 August 2025 by Ken Zino

“Traditionally crafted materials blended with hyper-modern, tech-savvy design elements that are just as stylish as they are unexpected, providing an unprecedented immersive digital experience.,” Mercedes-Benz said. “Pebble Beach Automotive Week is the ideal setting for the world’s finest automobiles, where enthusiasts and collectors gather to celebrate automotive excellence and innovation making it perfectly suited for the Vision V to showcase its immersive user experience.” No word on powertrain offerings thus far.  Continue reading →

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Annals Of Marketing – Genesis Collection of Lifestyle Goods

Posted on 12 August 2025 by Ken Zino

Genesis today announced the launch of the Genesis Collection, a selection of lifestyle goods “with a nod to the brand’s ‘son-nim’ or honored guest, philosophy.”

“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.” Continue reading →

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Annals of Marketing – Curated by Cadillac

Posted on 12 August 2025 by Ken Zino

“Curated by Cadillac embodies our commitment to delivering an elevated level of customization,” said John Roth, vice president, Global Cadillac. “Drawing upon experience from the ultra-luxury, hand-built CELESTIQ, we are now offering a limited number of CT5-V Blackwing customers an opportunity to create a vehicle that is as unique as their own story.” Continue reading →

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Milestones – 600,000th Mercedes-Benz G-Class

Posted on 6 August 2025 by Ken Zino

The 600,000th unit of the legendary Mercedes‑Benz G‑Class rolled off the production line in Graz, Austria – a G580 with EQ Technology in Obsidian Black Metallic- Mercedes-Benz USA (MBUSA) said this week. Accompanied by the S- and E‑Class, the G-Class is one of the longest-produced model series in the history of Mercedes‑Benz passenger cars. Continue reading →

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Hypercar, Hyper Price – 2026 Corvette ZR1X

Posted on 6 August 2025 by Ken Zino

Chevrolet (NYSE: GM) said today that the 2026 Corvette ZR1X, inarguably the most advanced Corvette ever, will be available with an exclusive, limited production Quail Silver Limited Edition model. It will debut at this year’s “The Quail, A Motorsports Gathering,” in Carmel, California on August 15. There will also be the debut of GM Design’s concept car for the future C9 Corvette. Continue reading →

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Corvette Claims Production Car Records at Nürburgring

Posted on 4 August 2025 by Ken Zino

A Chevrolet Corvette Z06, ZR1 and ZR1X recently ran the 12.9-mile Nürburgring Nordschleife circuit where it’s said, for the first time in the track’s history, an automaker brought three different cars with three non-race-car drivers to record three lap times in a single visit. Three of the Chevrolet engineers who helped develop these cars drove the so-called Green Hell. While amateurs of a sort, all have extensive experience and advanced driving credentials.

“No auto manufacturer has done a Nürburgring lap attempt like this before,” said GM President Mark Reuss. “From development through production, and now at the Nürburgring Nordschleife, the Green Hell, we have clearly shown there is no limit to what our GM engineers and vehicles can accomplish. These are the best Corvettes in history, period.” Continue reading →

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Bosch Finishes Largest Acquisition in Its History

Posted on 1 August 2025 by Ken Zino

The Bosch Group said today that it completed the largest acquisition in its history. The purchase of the residential and light commercial heating, ventilation and air conditioning (HVAC) business from Johnson Controls, and the acquisition of the Johnson Controls-Hitachi Air Conditioning joint venture. They were completed as scheduled on 31 July. The contracts were signed roughly one year ago. The purchase price of 8 billion U.S. dollars (~€7.4 billion) is subject to customary adjustments.

“The entire HVAC industry is in a state of upheaval, and the market and technologies are changing. Bosch is systematically taking advantage of its opportunities and is now moving up to the Champions League in the heating, ventilation, and air conditioning solutions business,” said Stefan Hartung, chairman of the Bosch board of management. Continue reading →

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Audi F1 – Revolut Becomes Title Partner

Posted on 30 July 2025 by Ken Zino

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG. Continue reading →

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Nissan Motor Posts Loss of ¥29.1B for Q1 FY 2025

Posted on 30 July 2025 by Ken Zino

Nissan Motor Company* (7201T and NSANY ADR)** today announced financial results of a ¥29.1 Billion loss for the three months of the Japanese fiscal year ending 30 2025. Both its outlook and future survival remain murky. Continue reading →

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Stellantis Posts H1 2025 Loss of €2.3 Billion

Posted on 29 July 2025 by Ken Zino

Stellantis N.V. (NYSE: STLA)* today announced results for the H1 2025, reporting Net revenues of €74.3 billion, down 13% compared to H1 2024. The breathtaking net loss was -€2.3) billion, including €3.3 billion of net charges excluded from Adjusted operating income, down compared to H1 2024 Net Profit of €5.6 billion. It updated its tariff cost assumptions to an estimated 2025 net tariff of~€1.5 billion (~$1.7B), of which only €0.3 billion was incurred in H1 2025. Continue reading →

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IndyCar – Palou 8 wins for 14 Taking Grand Prix of Monterey

Posted on 28 July 2025 by Ken Zino

Alex Palou driving the #10 DHL Chip Ganassi Racing Honda continued his IndyCar dominance yesterday at Laguna Seca by taking his eighth victory in fourteen races at the Java House Grand Prix of Monterey. Palou set the fastest lap time of the race at 70.7851seconds and 113.821 mph. Christian Lundgaard driving the number 7 Arrow Mclaren with Chevy power finished second. McClaren was also having a banner day in Formula One. McLaren Formula One drivers Lando Norris and Oscar Piastri, finished first and Second at the Belgian Grand Prix. Pato O’Ward in the other Arrow McLaren finished fourth after starting second. O’Ward is the reserve driver for the McLaren Formula One team.  

“Amazing day. Number one! Almost one-two for Honda, but two podium finishes is still great,” said Palou. “We had amazing speed all weekend and got our 8th win of the season. I couldn’t have asked for more from this year. I’m ready and hungry for more, of course, but I couldn’t be more proud (sic) of everything this #10 team has achieved.” Continue reading →

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Automaker Provided Insurance – Honda Joins Growing List

Posted on 25 July 2025 by Ken Zino

American Honda Motor Company has announced the establishment of Honda Insurance Solutions, a licensed insurance agency that will provide the auto insurance needs of Acura and Honda customers. Competitive pricing and coverage options are claimed for autos, motorcycles, RVs, homes. The new Honda agency is working with omnichannel insurance brokerage VIU by HUB to offer  quoting and advice. This is the beginning of a broader insurance strategy with plans to integrate insurance into digital vehicle sales. Continue reading →

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ACEA – June and H1 EU Sales Dropping

Posted on 24 July 2025 by Ken Zino

During the first half of 2025 (H1 2025), new EU car registrations dropped by 1.9% compared to the same period last year, with a large -7.3% year-on-year (YOY) decline for June, according to data released today by the European Automobile Manufacturers’ Association, aka ACEA at AutoInformed after its original French name.**

The lobbying group of 15 major European automakers said that “the battery-electric car market share for H1 2025 stood at 15.6%, still far from where it needs to be at this point in the transition. Hybrid-electric models continue to grow in popularity, retaining their place as the most popular power type amongst buyers.” Continue reading →

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